The Fastest Solution to Place Wholesale Orders
Bridge offers businesses an innovative solution to shop thousands of products. Bridge Wholesale combines the best features from wholesale marketplaces and buying on a brand’s site in to a new service.
Why Choose Bridge Wholesale?
Bridge Wholesale reduces the number of steps required to place an order by 50%. Bridge Wholesale takes just 3 clicks to place an order while a traditional order takes more than 7 clicks.
Since many retailers deal with more than 50 brands, they often are asked to deal with more than 50 logins and passwords to access brands’ websites. When they attempt to login, they can’t remember the login. Bridge Wholesale removes this hurdle. Since retailers log in to their own Bridge account on a daily basis, they are already logged in and authenticated. They can simply click a link and start the wholesale ordering process.
Wholesale marketplaces are often filled with thousands of products and require lots of searching. This creates opportunities for finding the wrong item. Fewer clicks means fewer mistakes. Bridge Wholesale helps a retailer purchase exactly what it wants.
Retailers can view past orders from many different brands on their own Bridge account. For example, instead of visiting 10 brand sites to view past orders, the retailer can simply stay on its own account and view all 10 brands' orders.
A retailer can purchase a product on a brand's Bridge account and have it in its Bridge Store instantly. This greatly shrinks the time it takes to get the product from the wholesaler's site (back door) to the retailer's site (front door). Bridge refers to this door-to-door distribution space as ‘D2D.’ In the era of e-commerce, the goal is to shrink the D2D window.
Most shoppers do not complete their purchase the first time they add an item to their cart. Bridge Wholesale shows open shopping bags at the top of the retailer's own Bridge account—thereby reminding it to checkout. Due to this, Bridge Wholesale has a higher conversion rate for completing purchases.
At a trade show, competitors aren’t showing their products in each other’s showroom--why accept that compromise online? Other wholesale services such as marketplace sites often promote a competitors' products alongside a brand’s products. If the product appearing next to a product is cheaper or made in an inferior manner, it’s misleading to the shopper that the product is comparable. Marketplace sites may reduce a product to a commodity, and this is often bad for the brand. Bridge avoids having products appear alongside (inferior) products. With Bridge, a brand receives a store on which retailers and clients see just their products. This is the equivalent of a retailer being in a brand’s showroom at a trade show. They can easily see, appreciate, understand, and shop from the brand’s line.
With over 10 years of experience in serving the retail industry, Bridge is dedicated to helping retailers, brands, and reps 'bridge' the analog and digital worlds. We empower the members of our industry instead of cutting them out.
There is no charge to retailers or reps to use the Wholesale Service. Brands pays for the wholesale service. Bridge charges brands far less than other service provides. (Please see table below.)
Who Uses the Service?
Brand, retailers, and reps use the service. Brands place their products in their Bridge account. Authorized retailers can purchase these items at wholesale. Sales reps can receive order updates. If a brand is a Smart Brand partner, its products can automatically be offered for wholesale via this service.
Featured Brands Using Wholesale Service:
- Abbiamo Tutto
- Agraria
- Anna Weatherley
- Annieglass
- Arte Italica
- Arthur Court
- Badash
- Beatriz Ball
- Bodrum
- Bordallo Pinheiro
- Bredemeijer
- Calaisio
- Capdeco
- Carmel Ceramica
- Casa Alegre
- Casafina
- Chelsea Clock
- Costa Nova
- Couzon
- Cunill
- Dartington Crystal
- Daum
- Deruta Of Italy
- Deshoulieres
- Duralex
- Empire Silver
- Fissler
- Fitz and Floyd
- GEFU
- Gien
- Gorham
- Grainger McKoy
- Halcyon Days
- Haviland
- Herdmar
- International Silver
- Intrada Italy
- Jars
- John Beswick
- Jollity & Co
- Joseph Joseph
- Julia Knight
- Kirk Stieff
- Mario Luca Giusti
- Mary Jurek
- Medard de Noblat
- Meissen
- Messermeister
- Michael Aram
- Mikasa
- Nambé
- Olivia Riegel
- Pampa Bay
- Pickard China
- Pickard Crystal
- Pimpernel
- Pinto Paris
- Portmeirion
- Portus Cale
- Relish
- Revol
- Rochard Limoges
- Royal Crown Derby
- Royal Limoges
- Royal Worcester
- Salisbury
- Shelby Dillon Studio
- Silvero
- Skyros Designs
- Sophie Conran
- Spode
- Teakhaus by Proteak
- Towle
- Tuttle
- Vagabond House
- Varga
- Vista Alegre
- Wallace
- Wilton Armetale
- WOLF
- Woodard & Charles
See How Bridge Wholesale Can Help Your Business
Are You a Retailer?
Retailers
- Cost: Free.
- Shop for brands and products that you wish to buy.
- Order from the brands.
- Easily reorder items. Save and bookmark products.
- Skip logging in. Bridge allows you to seamlessly move from brand site to brand site without having to login.
- See all of your Bridge orders on your Bridge account instead having to visit many brands' sites or third-party marketplaces.
- Instantly display product purchased at wholesale in your Bridge Store.
Brand
or Distributor?
Brands
- Low cost: pay a flat fee of $29/month per brand.
- Present your products for sale to retailers.
- Receive orders from your retailers.
- Discover new buyers for your products.
- Use a unique domain name (for example: yourbrandshowroom.com).
- Speed products to your retailer’s front facing e-commerce site.
- Better promote your products. Other wholesale services such as marketplaces promote your competitors' products alongside your products. This encourages your customers to purchase from competitors.
- Use your product data in Bridge Wholesale to grow your business in other areas. For example, a product in the wholesale service area can also be used to power a gift registry and the Smart Products service. Learn more about the services Bridge offers brands.
Are You a
Sales Rep?
Sales Reps
- Cost: Free.
- Present your products for sale to your retailers.
- Receive orders from your retailers.
- Discover new buyers for your products.
Save Time: Reduce Wholesale Ordering Steps by 50%
7 Steps
A Retailer’s Traditional Wholesale Ordering Process:
3 Steps
A Retailer’s Process with Bridge:
A traditional online wholesale order takes more than seven steps. Bridge Wholesale requires just three. As such, Bridge Wholesales often reduces the required time to place an order by more than 50%.
Save Money: Flatten Your Fees By 99.4% With A Flat Fee
For brands, Bridge Wholesale costs less than other wholesale services. You can receive unlimited wholesale orders for: $29/month per brand. There is no charge for the service to retailers or other businesses that are buying.
Let’s compare a brand’s fees when using different wholesale software services:
| Wholesale Service | $2,000 in Orders | $10,000 in Orders | $30,000 in Orders |
|
Bridge Wholesale Fee: $29/mo. for unlimited orders |
$29/mo. | $29/mo. | $29/mo. |
|
Trade Show Marketplace Services Fee: 3% or more |
$60 in fees
Bridge’s $29 flat fee saves you $31 (52%) per month
|
$300 in fees
Bridge’s $29 flat fee saves you $271 (90%) per month
|
$900 in fees
Bridge’s $29 flat fee saves you $871 (97%) per month
|
|
Faire Fee: 15% or more |
$300 in fees
Bridge’s $29 flat fee saves you $271 (90%) per month
|
$1,500 in fees
Bridge’s $29 flat fee saves you $1,471 (98%) per month
|
$4,500 in fees
Bridge’s $29 flat fee saves you $4,471 (99%) per month
|
Please note: the above fees for third-party software are estimates and do not include promotional offers.
Custom Wholesale Websites
Featured Client:
Rosenthal USA, which distributes Rosenthal, Versace, Raynaud, and other fine brands, chose Bridge to design and manage its U.S. wholesale site. The site is built on the Bridge framework with custom features and design elements.
The site communicates with Rosenthal’s warehouse to receive real-time stock data, then shares this with logged in users such as sales reps and retailers.
All the product data that Rosenthal manages on the site is displayed on authorized retailers’ accounts via the Smart Products service. This helps Rosenthal save time and money in the management of data. It can change an item once and that change will appear on its wholesale site as well as on hundreds of retailers’ Bridge Stores.
You are invited to visit:
https://www.rosenthalshowroom.com/
FAQ About Wholesale Service
Is there a setup or activation fee?
No. A brand can start using Bridge Wholesale with no setup or activation charge. Notably, our brand clients have shared with us that other service providers sometimes charge $5,000 to setup a wholesale service. Then the service may charge a $1,500 monthly fee. Bridge’s fees are much lower compared to competitors’.
What payment forms can a brand accept?
A brand can choose to send an invoice to the customer, accept credit cards at checkout, or both. Please note: accepting credits in real-time via Bridge is a separate service. This service carries a fee. If a brand wishes to accept credit cards online, please ask Bridge for pricing.
Can a retailer that does not have a Bridge account purchase from a brand’s Bridge wholesale account?
Yes. Any retailer can use a brand’s wholesale account. The retailer will open a free Bridge account and then login to the brand’s wholesale account. The brand controls which businesses it allows to make wholesale orders. A brand will approve each retailer to allow it to make wholesale purchasing. For example, a retailer can’t view a brand’s wholesale prices or make a wholesale purchase unless it’s approved by the brand. Learn how a retailer requests wholesale access in Bridge’s Support Portal.
Is Bridge Wholesale a ‘marketplace’ service?
No. Bridge Wholesale does not pool many brands items alongside competitors' items on one site which is what a marketplace service often does. Bridge Wholesale enables each brand to have its own account that shows just its products. A retailer can easily browse to this site and makes purchases—as if it were visiting the brand’s showroom. If a retailer wishes to see another brand, it will visit that brand’s account, as if walking to the next showroom. Bridge enables retailers to go from ‘showroom’ to ‘showroom’ and stay logged in. When a retailer makes purchases, these will be accessible online. The retailer can locate these e-receipts in its own Bridge account or by visiting the respective brand’s Bridge account.
Can a brand have a unique domain for its Bridge Wholesale service?
Yes. A brand by default receives the website address ‘brandname.bridgecatalog.com.' A brand can choose a unique domain name such as yourbrandnameshowroom.com and ‘mask' its Bridge Wholesale address behind this domain.
How much does the Bridge Wholesale service cost?
The service is free for retailers and sales reps. Brands pay a flat fee per month per brand ($29/month per brand). This fee is far lower than other wholesale platforms' charges. Bridge is able to offer lower prices because Bridge is not dependent on the wholesale service to generate operating revenue. In addition to the flat fee pricing, we also offer a 3% commission model. You can choose between the two fee structures.
Can a brand just the wholesale service and not the other services (e.g. gift registry, D2C, etc.) offered by Bridge?
Yes. A brand can use just the wholesale service. While using many of Bridge’s services helps leverage existing product data for many purposes, it is not required.