The Fastest Solution to Place Wholesale Orders
Bridge offers businesses an innovative solution to shop thousands of products. Bridge Wholesale combines the best features from wholesale marketplaces and buying on a brand’s site in to a new service.
Why Choose Bridge Wholesale?
Bridge Wholesale reduces the number of steps required to place an order by 50%. Bridge Wholesale takes just 3 clicks to place an order while a traditional order takes more than 7 clicks.
Wholesale marketplaces are often filled with thousands of products and require lots of searching. This creates opportunities for finding the wrong item. Fewer clicks means fewer mistakes. Bridge Wholesale helps a retailer purchase exactly what it wants.
Most shoppers do not complete their purchase the first time they add an item to their cart. Bridge Wholesale shows open shopping bags at the top of the retailer's own Bridge account—thereby reminding it to checkout. Due to this, Bridge Wholesale has a higher conversion rate for completing purchases.
There is no charge to retailers or reps to use the Wholesale Service. Brands pays for the wholesale service. Bridge charges brands far less than other service provides such as Faire. (Please see table below.)
Retailers can view past orders from many different brands on their own Bridge site. For example, instead of visiting 10 brand sites to view past orders, the retailer simply stays on its own site and can view all orders.
Retailers can purchase a product on a Bridge brand's account and have it on their retail site instantly. This greatly shrinks the time it takes to get the product from the wholesaler's site (back door) to the retailer's site (front door). Bridge refers to this door-to-door distribution opportunity as ‘D2D.’
At a trade show, competitors aren’t showing their products in each other’s showroom--why accept that compromise online? Other wholesale services such as marketplace sites often promote a competitors' products alongside a brand’s products. If the product appearing next to a product is cheaper or made in an inferior manner, it’s misleading to the shopper that the product is comparable. Marketplace sites may reduce a product to a commodity, and this is often bad for the brand. Bridge avoids having products appear alongside (inferior) products. With Bridge, a brand receive a store on which retailers and clients see just their products. This is the equivalent of a retailer being in a brand’s showroom at a tradeshow. They can easily see, appreciate, understand, and shop from the brand’s line.
With over 10 years of experience in serving the retail industry, Bridge is dedicated to helping retailers, brands, and reps 'bridge' the analog and digital worlds. We empower the members of our industry instead of cutting them out.
Who Uses the Service?
Brand, retailers, and reps use the service. Brands place their products in their Bridge account. Authorized retailers can purchase these items at wholesale. Sales reps can receive order updates. If a brand is a Smart Brand partner, its products can automatically be offered for wholesale via this service.
Featured Brands Using Wholesale Service:
See how Bridge Wholesale can help your business:
Are You a Retailer?
Retailers
- Cost: Free.
- Shop for brands and products that you wish to buy.
- Order from the brands.
- Easily reorder items. Save and bookmark products.
- Skip logging in. Bridge allows you to seamlessly move from brand site to brand site without having to login.
- See all of your Bridge orders on your Bridge account instead having to visit many brands' sites or third-party marketplaces.
- Instantly display product purchased at wholesale in your Bridge Store.
Brand
or Distributor?
Brands
- Low cost: choose to pay a small 2% transaction fee per order or a flat fee of $99/month per brand.
- Present your products for sale to retailers.
- Receive orders from your retailers.
- Discover new buyers for your products.
- Offer a unique domain name. eg: yourbrandshowroom.com
- Speed products to your retailer’s front facing e-commerce site.
- Better promote your products. Other wholesale services such as marketplaces promote your competitors' products alongside your products. This encourages your customers to purchase from competitors.
- Use your product data in Bridge Wholesale to grow your business in other areas. For example, a product in the wholesale service area can also be used to power a gift registry and the Smart Products service. Learn more about the services Bridge offers brands.
Are You a
Sales Rep?
Sales Reps
- Cost: Free.
- Present your products for sale to your retailers.
- Receive orders from your retailers.
- Discover new buyers for your products.
Save Time: Reduce Wholesale Ordering Steps by 50%
7 Steps
A Retailer’s Traditional Wholesale Ordering Process:
3 Steps
A Retailer’s Process with Bridge:
A traditional online wholesale order takes more than seven steps. Bridge Wholesale requires just three. As such, Bridge Wholesales often reduces the required time to place an order by more than 50%.
Save Money: Flatten Your Fees By 99.9% With A Flat Fee
For brands, Bridge Wholesale costs less than other wholesale services. You choose your Bridge pricing for the service: 2% or $99/month per brand. There is no charge for the service to retailers or other businesses that are buying.
Let’s compare a brand’s fees when using different wholesale software services:
| Wholesale Service | $10,000 in Orders | $100,000 in Orders | $200,000 in Orders |
|
Bridge Wholesale Fee: 2% or $99/mo. flat fee |
$200 in fees or
$99/mo. flat fee |
$2,000 in fees or
$99/mo. flat fee |
$4,000 in fees or
$99/mo. flat fee |
|
Tradeshow Marketplace Services Fee: 3% or more |
$300 in fees
Bridge’s flat fee saves you 57% |
$3,000 in fees
Bridge’s flat fee saves you 96% |
$6,000 in fees
Bridge’s flat fee saves you 98% |
|
Faire Fee: 15% or more |
$1,500 in fees
Bridge’s flat fee saves you 91% |
$15,000 in fees
Bridge’s flat fee saves you 99.9% |
$30,000 in fees
Bridge’s flat fee saves you 99.9% |
Please note: the above fees for third-party software are estimates and do not include promotional offers.
FAQ About Wholesale Service
Is there a setup or activation fee?
No. A brand can start using Bridge Wholesale with no setup or activation charge.
What payment forms can a brand accept?
A brand can choose to send an invoice to the customer, accept credit cards at checkout, or both. Please note: accepting credits in real-time via Bridge is a separate service. This service carries a fee. If a brand wishes to accept credit cards online, please ask Bridge for pricing.
Can a retailer that does not have a Bridge account purchase from a brand’s Bridge wholesale account?
Yes. Any retailer can use a brand’s wholesale account. The retailer will open a free Bridge account and then login to the brand’s wholesale account. The brand controls which businesses it allows to make wholesale orders. A brand will approve each retailer to allow it to make wholesale purchasing. For example, a retailer can’t view a brand’s wholesale prices or make a wholesale purchase unless it’s approved by the brand. Learn how a retailer requests wholesale access in Bridge’s Support Portal.
Is Bridge Wholesale a ‘marketplace’ service?
No. Bridge Wholesale does not pool many brands items alongside competitors items on one site which is what a marketplace service often does. Bridge Wholesale enables each brands to have their own account that shows just their products. A retailer can easily browse to this site and makes purchases—as if it were visiting the brand’s showroom. If a retailer wishes to see another brand, it will visit that brand’s account, as if walking to the next showroom. Bridge enables retailers to go from ‘showroom’ to ‘showroom’ and say logged in. When a retailer makes purchases, these will be accessible online. The retailer can locate these e-receipts in its own Bridge account or by visiting the respective brand’s Bridge account.
Can a brand have a unique domain for its Bridge Wholesale service?
Yes. A brand by default receives the website address ‘brandname.bridgecatalog.com.' A brand can choose a unique domain name such as yourbrandnameshowroom.com and ‘mask' its Bridge Wholesale address behind this domain.
How much does the Bridge Wholesale service cost?
The service is free for retailers and sales reps. Brands pay either a percentage (2%) of the sale or a flat fee per month per brand ($99/month per brand). These fees are far lower than other wholesale platforms' charges. Bridge is able to offer lower prices because Bridge is not dependent on the wholesale service to generate operating revenue.
Can a brand just the wholesale service and not the other services (e.g. gift registry, D2C, etc.) offered by Bridge?
Yes. A brand can use just the wholesale service. While using many of Bridge’s services helps leverage existing product data for many purposes, it is not required.