More Easily See Updates from Business Friends

You can now more easily see updates from business friends. We've updated the Activity drop down to group related content. For example, we group news, reviews, and product-related updates together respectively.

In the example shown, on the left is the old version of the drop down and on the right is the updated version. 

New Feature: More Easily Manage a Gift Registry

Your Bridge has a new feature that lets you more quickly manage your registries. You can now see all four pages that relate to a gift registry: 

• Registry List
• Edit Registry
• Gift Purchases
• Accounting

Please note: you (the merchant) can only see this sub navigation when you are logged in.

Previously, the links to these pages were in separate spots and not as easy to navigate to.

New Feature: Sort SKUs

Your Bridge has a new time-saving feature. You can now sort SKUs that belong to the same product. This helps you present the SKUs in the order that you wish.

In the example shown, we see an Annieglass product that comes in two finishes: gold and platinum. With the new feature, Annieglass can update the order of which SKU (finish) appears first on the page. It simply drags the two-sided arrow up or down the page, then clicks on the button "Update Product."
Read More

New Feature: Reply to a Review

Do you receive wonderful reviews? If so, you likely wish to reply to the customer and let them know that you saw their review and appreciate it. Now you can: your Bridge software lets you reply to reviews.

As a general rule of thumb, you should reply to all reviews. Replying shows you're attentive and it increases engagement.

New Feature: More Easily See How Your Products Are Performing

Brands share their products with stores via the Smart Products marketing platform. Wouldn't it be helpful to see how those products are performing? Now you can. We added a new feature to help Smart Brands see how their products are performing. When a Smart Brand partner browses to a product in its Bridge account, it will now see a 'Product Performance' area.  If you use Instagram, this feature may feel familiar. Instagram lets you view performance statistics for posts. We have brought ...
Read More

New Feature: More Easily Designate Items as Special Order

We have made it easier to designate collections and products as special order.  A business can now click a box "Special Order" on the Collections page and all the items in that collection will receive that designation.

In the example shown, BIA Cordon Bleu, a distributor of fine French tableware, is viewing a collection page. It can control the collection and its products' special Order status via the check box. 

When a collection is designated a...
Read More

New Feature: More Easily Place Wholesale Orders

We have made it easier to place wholesale orders. A retailer can now start the process on their e-receipt page. 

In the example shown, Babcock Gifts, a retailer in Memphis, Tennessee, is viewing an order for Costa Nova product. Next to the product that was sold, Babcock Gifts is shown a link  "Place Wholesale Order."  When it clicks this, it is taken to the brand's website and to the specific product. Our software automatically logs the retailer in.  ...
Read More

New Feature: More Easily Share Products

Your Bridge has a new feature. You can now more easily share products.

We have added a "Copy link" feature. This feature saves you time by allowing you to quickly copy the page's URL (website address) and share it to email or social media.  We have even added this feature to the registry software. You can share links to specific items on a registry. 

On each item's Details page, there is a "Share" area. In that Share area, you'll see a ...
Read More

New Feature: More Easily See Your Savings

Your Bridge has a new feature: it now outputs the savings on sale items. When an item is on sale, it will automatically calculate the percent off the list price and output the savings. 

In this example, we see the tray was $170 and is on sale for $119. That is a 29% savings.

 

New Feature: Control Backorders and Sharing Stock

FOR RETAILERS

Your Bridge has a new feature: you can choose if you wish to allow customers to order products that are out of stock. In the past, if the item was on your Bridge Store, it was assumed that the item was in stock. This made managing stock simple. On site: in stock. Not on site: out of stock. 

This updated stock sharing system is helpful for brands and indie stores because it allows them show and control behavior based upon real-time stock informatio...
Read More