Bridge Smart Products

Sharing 68,549 Products, Pictures, and Prices — and Keeping Them Up to Date

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Shop for Annieglass products
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Shop for Gien products
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Featured Smart Product Partners

Bridge's Smart Products service helps businesses share and sell thousands of products. Your business can use our platform as a 'one-stop shop' to more easily share product information to run your business.

  • Who uses the service?
    Retailers, brands, and sales reps in the United States, Caribbean, and Canada.
  • What is being shared?
    Members are sharing 68,549 products from 114 brand partners. The shared product data includes prices, professional pictures, dimensions, descriptions, and thirty other key variables. Retailers use this data to keep their websites and in-store POS systems up to date. Members also share news, files, and sales data. Please note: a member has to be approved by the product owner to share data; a member cannot join Bridge and get unapproved access to a partner brand’s product data.
  • How does the Smart Product service work?
    Bridge's Smart Products service is a data-sharing and file-sharing platform. The service allows businesses to store and share product data in real-time from one central, secure library (database). Read a walk through of how the Smart Products service works.
  • Why do we call the shared products 'Smart Products'?
    We call them Smart Products because it's as if the products have a brain inside them and they know when to get on and off the retailer's 'digital shelf.' This intelligent product approach is made possible by the brands maintaining their respective items in Bridge.

Learn how Smart Products can help your business:

 
Are You a Retailer?
 

For Retailers

A retailer uses the Smart Products service to display and sell products from its popular brands (View brand members). The retailer saves time and money because the service enables it to skip downloading product content from many brands' websites. If a retailer sells tens of brands, it would have to visit tens of brand sites to get this data that Bridge has compiled and made uniform in one account.

Are You a Brand
or Distributor?

For Brands

A brand places its products in the Smart Products database to more efficiently share its items with authorized stores.

  • A brand's products appear in the retailer's Bridge account in the same organization as the brand arranged the products in its account. In this way, the brand helps its retailers properly organize its items.
  • A brand only has to update a product once in its Bridge account and that change will take effect everywhere in the network.
  • This technology ensures that new products, price changes, and discontinued products are taken care of for the retailers.
  • Since retailers can instantly sell what is in the database, the brand will sell more.
 
Are You a
Sales Rep?
 

For Sales Reps

A sales rep uses its free Bridge account to view Smart Product data from brands it reps. The rep saves time by doing this on its Bridge account instead of visiting many brand websites. If a rep works with many brands, it would have to visit many sites to get this data that Bridge has compiled and made uniform in one location.

  • When a rep logs in to its account, it may view orders that its retailers have received for Smart Products. This helps the rep service the retailers.
  • The rep keeps its contact information up to date in Bridge. Stores use Bridge to see the rep's telephone number and email address. This makes reordering easier for stores.
  • The rep uses Bridge to learn about new introductions and price updates in one spot vs visiting many brand sites.
For Trade Organizations • For Web Designers

Sell 13% More

Retailers' Average Increase in Sales
Retailers' average increase in sales due to Bridge's product-syncing service

Survey base: 42 brick-and-mortar Bridge retailers
Two studies have shown that Smart Products help businesses sell 13% more. In a survey conducted by Bridge, retailers reported selling 13.5% more when they use Bridge's Smart Products service. In study conducted by DeVine Corporation, retailers reported selling 13% more than those that did not use the program.

See the results from the Smart Products survey

Save Time and Money

Time Required to Add 1,000 Products to a Website

Average time of adding an item

Cost to Add 1,000 Products to a Website

Average cost of adding an item

Smart Products save you time, money, and speed products to market.
Learn more about the service by choosing your business type:
» For Retailers
» For Brands
» For Sales Representatives

Do You Hate Dealing With Dropbox and Excel?

Bridge is easier and faster

Skip using these tools and save yourself time. With Bridge's Smart Product service, you can instantly share product data with the businesses that you need to.

What Information Is Included With Each Smart Product?

Each Smart Product contains up to 40 different variables including price, length, width, and multiple picture sizes. Each product's data is maintained by its respective brand. Smart Product variables include:

Stock Sharing

Smart Brands may choose to share their stock with their authorized retailers and sales reps via Bridge. Only businesses that the brands approve see their stock, and they will only see it once they log in.

Featured brands that currently share stock via Bridge:

Showing stock on Bridge makes it easier for authorized retailers and reps to get stock information. They can set reasonable delivery expectations and reduce calls to customer service.

Bridge offers different paths to collect stock information from a brand.

Cost: We offer stock sharing for free to Bridge Smart Brands as part of their membership. Please contact Bridge for more information.

What Problem Does This Service Solve?

  • Current options for sharing product data take too long.
  • Current options for adding products to websites are expensive.
  • Businesses that can’t efficiently share data are losing market share.

Meet the Team Building Bridge

Designed and Built by Industry Experts

We've been designing and building websites for businesses since 2001. Today, our platform services hundreds of businesses and processes millions of dollars in sales for clients. Our software leverages 19 years of retail experience to connect the retail and wholesale worlds.
» Learn more about the Bridge team and their motivation

Jason Solarek of Bridge

Bridge in the News

Read the HFN articleHFN Magazine
Read the Tableware Today articleTableware Today
American Express

Page tags: automated product updates, self-updating products, image library, image vault, file sharing, image repository, supply chain management, datafeed, social commerce, SoComm, product sharing, optimizing product content, collaboration, team, efficiency, data management, product information management, PIM, Digital Asset Management, DAM, product syncing service, product data syndication