Bridge Logo

Bridge Text Logo

E-commerce Community
1-212-254-9654
Contact
News
  • News Home
  • News from Members
  • Bridge Events
  • Training Calendar
  • Training Videos
  • New Software Features & Updates
Events
Reviews
About
Login
  • Pricing
    • For Retailers
    • For Brands
    • For Sales Reps
  • Services
    Online Store
    • Home
    • Add to Your Website
    • Bridge Store vs Other Software
    • Bridge Store vs Shopify
    • Software Updates & Tips
    Gift Registry Software
    • Home
    • FAQ
    • Grade Your Gift Registry Software
    Product Sharing
    • Home
    • How Does It Work
    • For Retailers
    • For Retailers: Add to Your Website
    • For Brands
    • For Sales Reps
    • FAQ
    • Smart Brand Members
    • Free Product Newsletters
    • Sale Items from Smart Brands
    • Marketplace Catalog
    Wholesale Ordering
    • Home
    Social Network
    • Home
    Product Standards
    • Home
    Universal Login
    • Home
    Credit Card Processing
    • Home
  • Solutions
    For Retailers
    • Home
    • Online Store
    • Gift Registry
    • Product Sharing
    • Wholesale
    • Social Network
    • Add to Your Site
    • Rank Well in Google
    • Fight Amazon
    • Pricing
    For Brands
    • Home
    • Online Store & Registry
    • Product Sharing
    • Wholesale
    • Social Network
    • Pricing
    For Sales Reps
    • Product Sharing
    • Wholesale
    • Social Network
    • Pricing
  • Customers
    • Retailers Using Bridge Store
    • Smart Brand Members
    • Customer Reviews About Bridge
  • Support
    • Contact Us
    • Training Calendar
    • Training Videos
    • Help & Support Docs
  • Open Free AccountOpen Free Account

Bridge Logo

Open Free Account Login
  • Free Account
  • Pricing
    • For Retailers
    • For Brands
    • For Sales Reps
  • Online Store
    • Home
    • Add to Your Website
    • Bridge Store vs Other Software
    • Bridge Store vs Shopify
    • Software Updates & Tips
  • Gift Registry Software
    • Home
    • FAQ
    • Grade Your Gift Registry Software
  • Product Sharing
    • Home
    • How Does It Work
    • For Retailers
    • For Retailers: Add to Your Website
    • For Brands
    • For Sales Reps
    • FAQ
    • Smart Brand Members
    • Free Product Newsletters
    • Sale Items from Smart Brands
    • Marketplace Catalog
  • Wholesale Ordering
  • Social Network
  • Product Standards
  • Universal Login
  • Solutions
    • For Retailers
    • Home
    • Online Store
    • Gift Registry
    • Product Sharing
    • Wholesale
    • Social Network
    • Add to Your Site
    • Rank Well in Google
    • Fight Amazon
    • Pricing
    • For Brands
    • Home
    • Online Store & Registry
    • Product Sharing
    • Wholesale
    • Social Network
    • Pricing
    • For Sales Reps
    • Product Sharing
    • Wholesale
    • Social Network
    • Pricing
  • Customers
    • Retailers Using Bridge Store
    • Smart Brand Members
    • Customer Reviews About Bridge
  • Support
    • Contact Us
    • Training Calendar
    • Training Videos
    • Help & Support Docs
  • Contact
  • News
    • News Home
    • News from Members
    • Bridge Events
    • Training Calendar
    • Training Videos
    • New Software Features & Updates
  • Events
  • About
  • Login
  • Free Account
  • Login
Smart Products Case Study
Smart Product
File Sharing
For Retailers
For Brands
For Sales Reps
  • Free Newsletters
For Retailers
  • » Training Calendar
  • » Training Videos
  • » Retail Members
  • » Brand Members
  • » Help & Support Docs
For Brands
  • » Retail Members
  • » Brand Members
  • » Help & Support Docs
For Sales Reps
  • » Retail Members
  • » Brand Members
  • » Help & Support Docs
Recent Updates to Smart Products
Newest Products:
$160.00 Mug

NEW
Meissen
Blue Treasures
Mug
$160.00
Added: March 1

$310.00 Dinner Plate - Lobster

NEW
Meissen
Blue Treasures
Dinner Plate - Lobster
$310.00
Added: March 1

$286.00 Gourmet Plate - Sea Shell

NEW
Meissen
Blue Treasures
Gourmet Plate - Sea Shell
$286.00
Added: March 1

$310.00 Dinner Plate - Sea Shell

NEW
Meissen
Blue Treasures
Dinner Plate - Sea Shell
$310.00
Added: March 1

$286.00 Small Bowl

NEW
Meissen
Blue Treasures
Small Bowl
$286.00
Added: March 1

View more new items
*
Price Changes:
$192.00 Dessert Plate - Set of 4 Assorted
$4 • 2%
$188.00 $192.00
Gien
Jardins Extraordinaires
Dessert Plate - Set of 4 Assorted

Updated: February 28
$595.00 Coffee Cup & Saucer, Set of 6
$85 • 17%
$510.00 $595.00
Halcyon Days
Antler Trellis Midnight
Coffee Cup & Saucer, Set of 6

Updated: February 26
$150.00 Lidded Candle
$5 • 3%
$145.00 $150.00
Halcyon Days
Antler Trellis Midnight
Lidded Candle

Updated: February 26
$48.00 Dessert Plate, Foliage
$1 • 2%
$47.00 $48.00
Gien
Sologne
Dessert Plate, Foliage

Updated: February 26
$48.00 Dessert Plate Fawn
$1 • 2%
$47.00 $48.00
Gien
Sologne
Dessert Plate Fawn

Updated: February 26
view more view less
Smart Products Case Study
Retailer's Average Sales Increase
Forty-two brick and mortar Main Street retailers reported that their sales grew up to 18% by using Bridge's Smart Product service.

On a per brand basis, Bridge retailers reported that they sold on average 18% more Juliska, 15% more Beatriz Ball, 14% more Vietri, 12.5% more Waterford and MacKenzie-Childs, 12% more Herend and 10.6% more Casafina. The average sales increase reported for all brands was 13.5%

Product syncing helps retailers sell more by allowing them to show more product online and reducing their time in front of a computer-thereby letting them spend more time with their customers. Product syncing works by using a crowd-sourcing strategy and enabling retailers to share brand-supplied products.

Alioto's, a gift shop in the suburbs of Chicago, reported a 50% increase in sales for Vietri and Herend due to the store using Bridge's product-syncing service. "Without Bridge, I would never have the business I have," said owner Sera Alioto. Royal Gifts, a boutique in North Carolina, also reported a 50% increase in sales for Vietri due to product syncing. "It is extremely helpful with brides, as it allows them to see all the magnificent options that are out there," shared boutique owner Tonya Parish. "It is difficult to have every item in your store. It also helps me have a better understanding of what each brand offers."

Using product syncing, authorized retailers are able to show brand-supplied selections on their websites including new introductions. The brands maintain the product prices, pictures, and information. Shoppers then make purchases on the retailers' websites using this brand-supplied product data. By sharing this product data, retailers are freed from maintenance work and may show the brand's full line.

"I let brides know that the Bridge will show the brand's full catalog so brides can add products that we may not have on display in the store," shared Robby Smith, Tabletop Manager at Jimmy Smith Jewelers in Decatur, Alabama. "As recently as yesterday, a bride went home and was able to add a crystal Reed & Barton vase that we didn't have in store."

"In today's retail environment, the end-consumer expects a multi-channel approach to sales, especially the Millennials. Independent stores must have a seamless shopping experience that includes e-commerce in order to thrive," said Matt Hullfish, National Sales Director for Casafina. "Bridge enables the small retail store to participate in e-commerce without devoting massive time and resources."



Average reported increase in sales due to Bridge product-syncing platform:
Anna Weatherley: 11%
Annieglass: 10%
Arte Italica: 5.7%
Beatriz Ball: 15%
Casafina: 10.6%
Herend: 12%
Juliska: 18%
MacKenzie-Childs: 12.5%
Mottahedeh: 6%
Reed & Barton: 9.3%
Royal Crown Derby: 6.8%
Skyros: 10.4%
Spode: 5%
Vietri: 14%
Waterford: 12.5%



"I do about 20% more business a year by being a part of the Bridge network," said Mary Beth Wood, owner of the Crystal Plate in Gainesville, Georgia, and a user of the Bridge software. "It gives me more time to sell rather than working constantly on my website."

"This year will be the biggest year yet for e-commerce," said Jason Solarek, CEO and founder of Bridge. "But if you have empty 'digital shelves,' Amazon will be happy to put you out of business. Product syncing helps level the playing field by filling these digital shelves and helping Main Street stores stay in the game." Solarek continued, "when we help indies sell 50% more Herend, that's helping the retailer-and Herend. That's money that Crate & Barrel and its private label doesn't get. It's a win-win for our members."


Read HFN magazine's coverage of the Bridge Smart Products survey

↑
Call
212-254-9654
Contact
339 East 9th St.
Suite B
East Village
New York, NY 10003
[email protected]
Made in NYC
Copyright © 2021 Bridge • Terms of Service • Member User Agreement • Accessibility

Create Your Free Account
Your business type:

By signing up for Bridge, you agree to the Terms of Service and Member User Agreement.

Enlarge Image
Enlarge Image