Sales reps help 600 retailers sell 72,260 products using the Smart Products service.
Why Use Smart Products?
Chris Rosse (Rosse Associates), Mary Mary O'Neil, Jason Solarek (Bridge) and Bonnie Fratis
How can Bridge save your retailers $54,195+ in labor costs?
To find out how much money Bridge can save your retailers in labor costs, please find an estimate below of what it costs to add the Smart Products to their website.
Estimated time to add a product to a website: 3 minutes
This 3 minutes entails photographing the product or retrieving the image from the brand, formatting it for the retailer's website, getting pricelist from the brand, then entering the product name, price, picture, description, and dimensions.
3 minutes x 72,260 (the number of Smart Products in Bridge) = 216,780 minutes a retailer would need to add the Smart Products to its website.
or viewed by the hour:
216,780 minutes divided by 60 (60 minutes in an hour) = 3,613 hours a retailer would need to add the Smart Products to its website. Assuming a 35 hour week, this is 104 weeks of work.
Let's assume the retailer finds a computer-savvy person to add the items and pays them $15 per hour. $15 x 3,613 = $54,195 in labor to add the Smart Products.
$54,195 does not include the cost of maintenance, such as updating prices, adding new introductions, etc. This amount also does not include the retailer's costs to manage employees, employee benefits, vacation, sick days, workspace, computers, and software. As such, the cost to add Smart Products is much more than $54,195.
Bridge can give your retailers $54,195+ worth of product for pennies on the dollar and save them time.
How do you get retailers to sell more of your product online? To sell more, retailers need to show more product online. Bridge's Smart Products service makes this possible.
Below please find a comparison of a retailer that does not use the Smart Products service and a retailer that does for the brand Juliska.
How will you make more money with Bridge?
You make more in commission because retailers on average sell 13% more due to Bridge (Read the case study here).
How will a sale be made?
Does a Smart Brand partner have to drop-ship?
No, a Smart Brand does not have to drop-ship to participate. If a brand drop-ships, then a retailer may ask the brand to drop-ship an order. If the brand does not drop-ship, then the brand will mail the item to the retailer and then the retailer will mail it to the customer.
How does the Smart Products service deal with minimum order requirements?
If a retailer has a Bridge order in hand and it does not have the item in stock, it will first assess if the order is over the minimum reorder amount. If it's over the minimum reorder amount, the retailer may place the order as a drop-ship. If the order is under the minimum, the retailer may decide if there is additional product it would like to order. To meet the minimum requirement, the retailer may order more products to fulfill the Bridge order as well as to stock its store.