The Smart Products service is a marketing tool to promote your products to existing and potential clients. Your business can store and share thousands of products (with pictures, prices, and descriptions) with your retailers.
Your retailers can use these products to power their websites and gift registries. You control how your products appear and are organized on your retailers' websites.
Chris Rosse (Rosse Associates), Mary Mary O'Neil, Jason Solarek (Bridge) and Bonnie Fratis
How do you get retailers to sell more of your product online? To sell more, retailers need to show more product online. Bridge's Smart Products service makes this possible.
Below please find a comparison of a retailer that does not use the Smart Products service and a retailer that does for the brand Juliska.
Bridge created the Retail Website Grader to help reps. The Grader is free and helps reps evaluate their stores' websites and chart a path to more sales.
Watch Jason Solarek, Bridge’s CEO, explain how to use the Website Grader:
You can use this Retailer Sign Up sheet to initiate a retailer using the Smart Products service. A retailer can sync with Smart Products for free. The retailer also receives a free Bridge Store, online gift registry software, and many other tools to help it sell online.
How will you make more money with Bridge?
You make more in commission because retailers on average sell 18% more due to Bridge (Read the case study here).
How will a sale be made?
Does a Smart Brand have to drop-ship?
No, a Smart Brand does not have to drop-ship to participate. If a brand drop-ships, then a retailer may ask the brand to drop-ship an order. If the brand does not drop-ship, then the brand will mail the item to the retailer and then the retailer will mail it to the customer.
How does the Smart Products service deal with minimum order requirements?
If a retailer has a Bridge order in hand and it does not have the item in stock, it will first assess if the order is over the minimum reorder amount. If it's over the minimum reorder amount, the retailer may place the order as a drop-ship. If the order is under the minimum, the retailer may decide if there is additional product it would like to order. To meet the minimum requirement, the retailer may order more products to fulfill the Bridge order as well as to stock its store.