Sales reps help 549 retailers sell 72,324 products using the Smart Products service.
Why Use Smart Products?
Chris Rosse (Rosse Associates), Mary Mary O'Neil, Jason Solarek (Bridge) and Bonnie Fratis
How can Bridge save your retailers $54,243+ in labor costs?
To find out how much money Bridge can save your retailers in labor costs, please find an estimate below of what it costs to add the Smart Products to their website.
Estimated time to add a product to a website: 3 minutes
This 3 minutes entails photographing the product or retrieving the image from the brand, formatting it for the retailer's website, getting pricelist from the brand, then entering the product name, price, picture, description, and dimensions.
3 minutes x 72,324 (the number of Smart Products in Bridge) = 216,972 minutes a retailer would need to add the Smart Products to its website.
or viewed by the hour:
216,972 minutes divided by 60 (60 minutes in an hour) = 3,616 hours a retailer would need to add the Smart Products to its website. Assuming a 35 hour week, this is 104 weeks of work.
Let's assume the retailer finds a computer-savvy person to add the items and pays them $15 per hour. $15 x 3,616 = $54,243 in labor to add the Smart Products.
$54,243 does not include the cost of maintenance, such as updating prices, adding new introductions, etc. This amount also does not include the retailer's costs to manage employees, employee benefits, vacation, sick days, workspace, computers, and software. As such, the cost to add Smart Products is much more than $54,243.
Bridge can give your retailers $54,243+ worth of product for pennies on the dollar and save them time.
How do you get retailers to sell more of your product online? Thanks to Bridge, even small retailers with no web department can sell all your product on their site.
Below please find a diagram comparing a non-Bridge retailer and a Bridge retailer for the brand Anna Weatherley.
Non-Bridge Retailer (on the left, above):
Since this retailer does not have Bridge, it sells just 30 out of 54 available patterns. It shows pictures for just 18 of the patterns.
= Missing 24 patterns (or 45%) of Anna's patterns.
= Of patterns listed on this site, 42% do not show a picture.
= Overall, only 31% of Anna's line can be seen with pictures on this site.
Bridge Retailer (on the right, above):
Bridge allows the small retailer to offer the entire Anna Weatherley product line. It sells 54 out of 54 available patterns. It shows pictures for ALL items.
= 100% for pattern and product offering.
= 100% for image offering.
How will you make more money with Bridge?
You make more in commission because retailers on average sell 13% more due to Bridge (Read the case study here).
How will a sale be made?
Does a Smart Brand partner have to drop-ship?
No, a Smart Brand does not have to drop-ship to participate. If a brand drop-ships, then a retailer may ask the brand to drop-ship an order. If the brand does not drop-ship, then the brand will mail the item to the retailer and then the retailer will mail it to the customer.
How does the Smart Products service deal with minimum order requirements?
If a retailer has a Bridge order in hand and it does not have the item in stock, it will first assess if the order is over the minimum reorder amount. If it's over the minimum reorder amount, the retailer may place the order as a drop-ship. If the order is under the minimum, the retailer may decide if there is additional product it would like to order. To meet the minimum requirement, the retailer may order more products to fulfill the Bridge order as well as to stock its store.