More than 352 sales reps help 400 retailers sell 64,442 products using Smart Products.
Why Use Smart Products?
Chris Rosse (Rosse Associates), Mary Mary O'Neil, Jason Solarek (Bridge) and Bonnie Fratis
How can Bridge save your retailers $48,332+ in labor costs?
To find out how much money Bridge can save your retailers in labor costs, please find an estimate below of what it costs to add the Smart Products to their website.
Estimated time to add a product to a website: 3 minutes
This 3 minutes entails photographing the product or retrieving the image from the brand, formatting it for the retailer's website, getting pricelist from the brand, then entering the product name, price, picture, description, and dimensions.
3 minutes x 64,442 (the number of Smart Products in Bridge) = 193,326 minutes a retailer would need to add the Smart Products to its website.
or viewed by the hour:
193,326 minutes divided by 60 (60 minutes in an hour) = 3,222 hours a retailer would need to add the Smart Products to its website. Assuming a 35 hour week, this is 93 weeks of work.
Let's assume the retailer finds a computer savvy person to add the items, and pays him or her $15 per hour. $15 x 3,222 = $48,332 in labor to add the Smart Products.
$48,332 does not include the cost of maintenance, such as updating prices, adding new introductions, etc. This amount also does not include retailer's costs to manage employees, employee benefits, vacation, sick days, work space, computers, and software. As such, the cost to add the Smart Products is much more than $48,332.
Bridge can give your retailers $48,332+ worth of product for pennies on the dollar and save them time.
How do you get retailers to sell more of your product online? Thanks to Bridge, even small retailers with no web department can sell all your product on their site.
Below please find a diagram comparing a non-Bridge retailer and a Bridge retailer for the brand Anna Weatherley.
non-Bridge Retailer (on the left, above):
Since this retailer does not have the Bridge, it sells just 30 out of 54 available patterns. It shows pictures for just 18 of the patterns.
= Missing 24 patterns (or 45%) of Anna's patterns.
= Of patterns listed on this site, 42% do not show a picture.
= Overall, only 31% of Anna's line can be seen with pictures on this site.
Bridge Retailer (on the right, above):
The Bridge allows the small retailer to offer the entire Anna Weatherley product line.
Sells 54 out of 54 available patterns.
Shows pictures for ALL items.
= 100% for pattern and product offering.
= 100% for image offering.
How will you make more money with Bridge?
A sales rep makes more commission because retailers on average sell 13% more due to Bridge (Read the report here).
How will a sale be made?
Do the brands that you represent drop ship?
If a brand drop ships, then a retailer may ask the brand to drop ship a Bridge order. If the brand does not drop ship, then the brand will mail the item to the retailer and then the retailer will mail it to the customer.
Do the brands that you represent require minimum orders from retailers?
If a brand has a minimum order requirement, and the retailer has a Bridge order in hand, it will likely first assess if the order is over the minimum or not. If it's over the minimum, the retailer places the order as a drop ship. If the order is under the minimum, the retailer may decide if there is additional product it would like to order. In order to meet the minimum requirement, the retailer may order product to fulfill the Bridge order as well as to stock its store.