What Is The Smart Products Service?
The Smart Products service is a marketing tool to promote your products to existing and potential clients. Your business can store and share thousands of products (with pictures, prices, and descriptions) with your retailers.
Your retailers can use these products to power their websites and gift registries. You control how your products appear and are organized on your retailers' websites.
Currently, 122 brands promote 62,547 products on 862 retailers' websites.
Benefits:
Chris Rosse (Rosse Associates), Mary Mary O'Neil, Jason Solarek (Bridge) and Bonnie Fratis
Which Sales Reps Endorse the Smart Products Service?
More than 363 sales reps use Bridge's Smart Products service.
Featured sales rep partners:
Sell More
How do you get retailers to sell more of your product online? To sell more, retailers need to show more product online. Bridge's Smart Products service makes this possible.
Below please find a comparison of a retailer that does not use the Smart Products service and a retailer that does for the brand Juliska.
- Does not show brand's logo.
- No lifestyle images.
- Products are not grouped by collection.
- Shows just 12% of line.
- Missing 712 products.
- Products have incomplete information and often just one product photograph.
- Lacks most branding opportunities.
Grade: C-
- Shows brand's logo.
- Shows lifestyle images and slides.
- Shows 100% of brand's product line.
- Shows all 73 collections.
- Shows all 808 products.
- Shows pictures for all products.
Grade: A+
Website Grader
Bridge created the Retail Website Grader to help reps. The Grader is free and helps reps evaluate their stores' websites and chart a path to more sales.
Download the free website grader here (PDF)
Watch Jason Solarek, Bridge’s CEO, explain how to use the Website Grader:
Sign Up a Retailer for the Smart Product Service
You can use this Retailer Sign Up sheet to initiate a retailer using the Smart Products service. A retailer can sync with Smart Products for free. The retailer also receives a free Bridge Store, online gift registry software, and many other tools to help it sell online.
FAQ
How will you make more money with Bridge?
You make more in commission because retailers on average sell 18% more due to Bridge (Read the case study here).
How will a sale be made?
- The consumer purchases an item on a retailer's site. The retailer receives an email notification about this order.
- The retailer looks at its inventory. If it has the item in stock, it ships what is in stock. If the item is not in stock, the retailer will place the order with you or the brand, whichever is your existing protocol with the retailer.
Does a Smart Brand have to drop-ship?
No, a Smart Brand does not have to drop-ship to participate. If a brand drop-ships, then a retailer may ask the brand to drop-ship an order. If the brand does not drop-ship, then the brand will mail the item to the retailer and then the retailer will mail it to the customer.
How does the Smart Products service deal with minimum order requirements?
If a retailer has a Bridge order in hand and it does not have the item in stock, it will first assess if the order is over the minimum reorder amount. If it's over the minimum reorder amount, the retailer may place the order as a drop-ship. If the order is under the minimum, the retailer may decide if there is additional product it would like to order. To meet the minimum requirement, the retailer may order more products to fulfill the Bridge order as well as to stock its store.
Recent Updates to Smart Products
