Married couple by sunset

What If Your Store Could Manage Registries More Easily?

300+ retailers use Smart Products to quickly setup and manage their registries.

Bridge boosts a retailer's registry sales by providing two services:

  1. Smart Products. Always show current prices & pictures for registry products.
  2. An online bridal registry. Our system allows a retailer to show a bride's registry contents online. Family and friends can easily buy from this registry. This online gift registry is free as part of Bridge Store.

Gift registry examples:

Why use our registry services?

Smart Products
Managing a bridal registry takes a lot of time and money. This time consists of adding prices and pictures for registry products. Bridge saves retailers this time by doing this work for them. Bridge helps 300+ retailers manage 60,000+ products from 100+ brands. With one click, all items that you wish to add to a registry are available to you. No need to take pictures or look up prices.

In addition, Smart Products make retailers more money from each registry. Reason: Smart Products' prices are always up to date.

Retailers can use the Bridge Store or the datafeed to power their registries.

Online Bridal Registry
Bridge Store gives retailers an online bridal registry. This website allows brides to register online, add items to the registry, and enables friends & family to buy these items online.


Can any item be added to a bridal registry?
Yes, any item from any brand can be added. The item added does not have to be from a Smart Brand to be added to a registry.

Can a retailer use its own registry system and get a copy of the Smart Products data?
Yes, a retailer can use any website to show our Smart Product data. The retailer does not need to use Bridge Store's registry.

More Questions?
View our FAQ for the Bridge Store

Bridge Registry Quick Facts

Chart showing registy sales made via Bridge retail sites
  • In 2018, customers will purchase $14,611,041 in gifts online from
    Bridge-powered registries.
  • Bridge retailers will increase their registry sales more than 101% from 2017 to 2018.
  • The average registry purchase on a Bridge retailer's site is $142.

What Are Retailers Saying About Smart Products and Bridge's Registry Service?

"I do about 20% more business a year by being a part of Bridge. Smart Products save me so much time when looking up pricing or showing a customer pictures. It is so nice to have this all done for me. It gives me more time to sell than working constantly on my website."
~ Mary Beth Wood, Owner ● The Crystal Plate ● Gainesville, GA

"Our registry service is much better with Bridge. Guests want the shopping experience to be quick, painless, and easy, and that's exactly what they get with Bridge. Happy customers buy more--so we're happy, too!"
~ Lee Sandberg ● Babcock Gifts ● Memphis, TN

"If I have to add items to my website myself, it is one of the last tasks I get around to doing. It's much easier with Smart Products. With Smart Products, the items are already synced and in our website. We're much more likely to sell items due to Bridge."
~ Terri Gray, Owner ● Ivy Cottage ● Mobile, AL

"We can't imagine managing our registry program without Bridge."
~ John Kuykendall ● Glass Bazaar ● Knoxville, TN