Smart Products for Gift Registries
Smart Products for Gift Registries
Married couple by sunset

What If Your Store Could Manage Registries More Easily?

Managing a gift registry takes a lot of time and money. This time consists of adding prices and pictures for registry products. Bridge's Smart Product service saves retailers this time by doing this work for them. Bridge helps 433+ retailers manage 60,864 products from 100+ brands for registrants. With one click, all items from a brand that the retailer wishes to offer a registrant are available on the retailer's website. No need to take pictures or look up prices.

In addition, Smart Products make retailers more money from each registry. Reason: Smart Products' prices are always up to date.

Two Examples of Retailers that Use Smart Products:

Retailers can use the Bridge Store or the datafeed to power their registries.

Online Registry Software
Bridge Store gives retailers an online registry. This website allows brides to register online, add items to the registry, and enables friends & family to buy these items online.


Can any item be added to a registry?
Yes, any item from any brand can be added. The item added does not have to be from a Smart Brand to be added to a registry.

Can a retailer use its own registry system and get a copy of the Smart Products data?
Yes, a retailer can use any website to show our Smart Product data. The retailer does not need to use Bridge Store's registry.

More Questions?
View our FAQ for the Bridge Store

Bridge Registry Quick Facts

Chart showing registry sales made via Bridge retail sites
  • In 2019, customers will purchase $11.3m in gifts online from
    Bridge-powered registries.
  • Bridge retailers will increase their registry sales more than 22% from 2018 to 2019.
  • The average registry purchase on a Bridge retailer's site is $142.

What Are Retailers Saying About Smart Products and Bridge's Registry Service?

"I do about 20% more business a year by being a part of Bridge. Smart Products save me so much time when looking up pricing or showing a customer pictures. It is so nice to have this all done for me. It gives me more time to sell than working constantly on my website."
~ Mary Beth Wood, Owner ● The Crystal Plate ● Gainesville, GA

"Our registry service is much better with Bridge. Guests want the shopping experience to be quick, painless, and easy, and that's exactly what they get with Bridge. Happy customers buy more--so we're happy, too!"
~ Lee Sandberg ● Babcock Gifts ● Memphis, TN

"If I have to add items to my website myself, it is one of the last tasks I get around to doing. It's much easier with Smart Products. With Smart Products, the items are already synced and in our website. We're much more likely to sell items due to Bridge."
~ Terri Gray, Owner ● Ivy Cottage ● Mobile, AL

"We can't imagine managing our registry program without Bridge."
~ John Kuykendall ● Glass Bazaar ● Knoxville, TN

Already Have an Online Gift Registry?

You can keep your existing gift registry software and import Smart Products into your 3rd-party software. Learn more about importing Smart Products to 3rd-party software here.

Curious how good your existing registry software is? Grade your registry software here.