Managing a gift registry takes a lot of time and money. This time consists of adding prices and pictures for registry products. Bridge's Smart Product service saves retailers this time by doing this work for them. Bridge helps 602+ retailers manage 72,133 products from 116+ brands for registrants. With one click, all items from a brand that the retailer wishes to offer a registrant are available on the retailer's website. No need to take pictures or look up prices.
The Ivy House uses both
the Smart Products service
& the Bridge gift registry service
This Bridge Store allows brides to register online, add items to the registry, and enables friends & family to buy these items online.
Goldsmith Cardel uses just the Smart Products service to power its own 3rd party registry software
You can offer Smart Products via your gift registry service in two primary ways.
View our FAQ for the Bridge Store
"I do about 20% more business a year by being a part of Bridge. Smart Products save me so much time when looking up pricing or showing a customer pictures. It is so nice to have this all done for me. It gives me more time to sell than working constantly on my website."
~ Mary Beth Wood, Owner ● The Crystal Plate ● Gainesville, GA
"Our registry service is much better with Bridge. Guests want the shopping experience to be quick, painless, and easy, and that's exactly what they get with Bridge. Happy customers buy more—so we're happy, too!"
~ Lee Sandberg ● Babcock Gifts ● Memphis, TN
"If I have to add items to my website myself, it is one of the last tasks I get around to doing. It's much easier with Smart Products. With Smart Products, the items are already synced and in our website. We're much more likely to sell items due to Bridge."
~ Terri Gray, Owner ● Ivy Cottage ● Mobile, AL
"We can't imagine managing our registry program without Bridge."
~ John Kuykendall ● Glass Bazaar ● Knoxville, TN
You can keep your existing gift registry software and import Smart Products into your 3rd-party software. Learn more about importing Smart Products to 3rd-party software here.
Curious how good your existing registry software is? Grade your registry software here.