Recent Updates to Smart Products
NEW
Capdeco
Byblos beechwood
Carving set
$180.00
Added: Yesterday
NEW
Capdeco
Byblos beechwood
Bread knife
$75.00
Added: Yesterday
NEW
Capdeco
Byblos beechwood
Rectangular server
$70.00
Added: Yesterday
NEW
Capdeco
Byblos beechwood
Gravy ladle
$70.00
Added: Yesterday
NEW
Capdeco
Byblos beechwood
Serving spoon large (rice)
$75.00
Added: Yesterday
Quickly offer your customers up to 64,444 products online
Contents
- What Are Smart Products?
- Which Brands are Smart Product Partners?
- Adding Smart Products to Your Retail Business
- Sell 13% More by Using Smart Products
- Help Your Gift Registry Business with Smart Products
-
Update a Brand's Products On Your Website
- Smart Products vs Excel
- Smart Products vs Dropbox
- Eliminate Unnecessary Steps
- How Smart Products Help You Offer Greater Selection
- How Smart Products Help You Save YouTime & Money
- Retailers That Use the Smart Products Service
- How Smart Products Work 'Behind the Scenes'
- FAQ About Smart Products
What Are Smart Products?
Benefits:
- Greater selection: Show more products on your website.
- Better shopping experience: show more products with professional pictures, dimensions, and descriptions.
- Save money: Reduce your employee costs and your time in front of a computer.
- Accurate pricing: Avoid pricing errors.
- Increase your Google ranking.
- Help your store compete against Amazon.
- Sell 13% more: Read the study showing how stores sell more
| Abbiamo Tutto | 298 | |
| Agraria | 96 | |
| Anna Weatherley | 634 | |
| Annieglass | 306 | |
| Arte Italica | 465 | |
| Arthur Court | 707 | |
| Arzberg | 462 | |
| Badash | 383 | |
| Beatriz Ball | 583 | |
| Bodrum | 866 | |
| Bordallo Pinheiro | 348 | |
| Calaisio | 119 | |
| Capdeco | 397 | |
| Carmel Ceramica | 180 | |
| Casa Alegre | 37 | |
| Casafina | 975 | |
| Caskata | 230 | |
| Chelsea Clock | 96 | |
| Costa Nova | 798 | |
| Couzon | 408 | |
| Cunill | 973 | |
| NEW | Dansk | 138 |
| Dartington Crystal | 144 | |
| Daum | 189 | |
| Deruta Of Italy | 369 | |
| Deshoulieres | 999 | |
| ED Ellen DeGeneres Crafted by Royal Doulton | 68 | |
| Empire Silver | 121 | |
| Erbario Toscano | 132 | |
| Ercuis | 1,797 | |
| Fleur de Lys | 13 | |
| Franz Collection | 196 | |
| Gien | 2,395 | |
| Gorham | 269 | |
| Grainger McKoy | 85 | |
| NEW | Halcyon Days | 117 |
| Haviland | 728 | |
| Herdmar | 67 | |
| Herend | 4,790 | |
| Iittala | 380 | |
| International Silver | 231 | |
| Intrada Italy | 238 | |
| J.L. Coquet | 859 | |
| Jars | 244 | |
| Jaune de chrome | 452 | |
| NEW | Jollity & Co | 197 |
| Joseph Joseph | 319 | |
| Julia Knight | 659 | |
| Juliska | 816 | |
| NEW | Kate Spade | 1,261 |
| Kim Seybert | 74 | |
| Kirk Stieff | 133 | |
| Kosta Boda | 215 | |
| Lexington Silver | 23 | |
| MacKenzie-Childs | 3,144 | |
| Mario Luca Giusti | 460 | |
| Mariposa | 870 | |
| Mary Jurek | 255 |
| Medard de Noblat | 473 | |
| Meissen | 147 | |
| Michael Aram | 917 | |
| Mikasa | 254 | |
| Moser | 403 | |
| Mottahedeh | 790 | |
| Nambé | 567 | |
| Olivia Riegel | 224 | |
| Orrefors | 249 | |
| Pampa Bay | 278 | |
| Penzo | 121 | |
| Pickard China | 1,673 | |
| Pickard Crystal | 85 | |
| Pimpernel | 204 | |
| Pinto Paris | 349 | |
| Porcel | TBA | |
| Portmeirion | 484 | |
| Portus Cale | 58 | |
| Q Squared | 222 | |
| Raynaud | 2,760 | |
| Reed & Barton | 630 | |
| Revol | 515 | |
| Robert Haviland & C. Parlon | 483 | |
| Rochard Limoges | 701 | |
| Rogaska Crystal | 79 | |
| Rosenthal | 1,342 | |
| Royal Albert | 237 | |
| Royal Copenhagen | 322 | |
| Royal Crown Derby | 1,102 | |
| Royal Doulton | 264 | |
| Royal Limoges | 1,255 | |
| Royal Worcester | 54 | |
| Salisbury | 652 | |
| Sambonet | 1,832 | |
| SCIP | 31 | |
| Serving Slabs | 48 | |
| Shelby Dillon Studio | 248 | |
| Silvero | 57 | |
| Skyros Designs | 963 | |
| Spode | 395 | |
| Teakhaus by Proteak | 58 | |
| Thomas by Rosenthal | 311 | |
| Tiger Lily | 57 | |
| Towle | 476 | |
| Tuttle | 75 | |
| Vagabond House | 443 | |
| Varga | 1,306 | |
| Vera Wang | 264 | |
| Versace by Rosenthal | 1,140 | |
| Vidivì | 10 | |
| Vietri | 1,914 | |
| Vista Alegre | 2,062 | |
| Viva by Vietri | 275 | |
| Wallace | 436 | |
| Waterford | 758 | |
| Wedgwood | 500 | |
| Wilton Armetale | 83 |
View all products in the Bridge Marketplace
Please note: a retailer must be an authorized dealer to sync products
How Will Your Retail Shop Use Smart Products?
You can use Smart Products in two primary ways:
- A Better Image Library
Use your Bridge account as an image and product library to view and download product data from your most popular brands. Your account offers comprehensive product data from 115 brands on one site vs having to visit 115 different brand websites. You can download this data from your Bridge account. You can use this database as a 'one stop shop' to get all the current product prices, pictures, dimensions, stock, and descriptions. All of the different brands products will be formatted the same way in one Excel sheet and then you can then easily import this into your website or POS.
Learn more about the data you receive when using the the Smart Products export feature » - A Pre-Populated Online Store & Gift Registry
If you wish to skip downloading the Smart Product data and then importing it into your website, Bridge offers you an e-commerce website that is pre-populated with your Smart Product data in it. You can use this website to sell the Smart Products to your customers. The e-commerce store (which includes gift registry software) also allows you to add any item from any brand. As such, you can sell any item from any brand (even if it's not a Smart Brand partner).
If you have a website with a 'splash' page and/or that is just informational, you can add a link on this page that says, for example, "Gift Registry" and have it link to your Bridge's gift registry.
See examples of how retailers add Smart Products to their online business »
Do You Want to Sell 13% More?
How Do Smart Products Help Your Gift Registry?
- More brides will register at your store.
- Brides will add more items to their registries.
- Your registry sales will increase.
- You'll save time and money in your management of registries.
Learn more about Bridge's gift registry software »
How Do You Update Products On Your Website?
Does your store hate managing price increases and adding new introductions to your website? Most retailers do. Retailers get buried under Excel files and Dropbox links. Retailers are expected to add and update thousands of products. What if there was an instant way to update these products to your website? There is: Smart Products. Smart Products let you bypass Dropbox and Excel.
Over four hundred retailers that use Smart Products never have to worry about Excel files and Dropbox links. They get price changes and new introductions from 120 partner brands instantly.
Smart Products vs Excel
|
|
| You Sync with Brand's Smart Products | Brand Sends You an Excel File |
| Fast. Products appear in your Bridge account instantly. | Slow. Often requires manual processing and uploading to a website. |
| Free. You can sync with an unlimited number of Smart Products for free. | Expensive. Costs your business thousands of dollars to maintain products. |
| Doesn't require more staffing. Maintenance-free product management. | Requires computer savvy staff. |
| Accurate. Prices and product content are accurate because Smart Brands maintain their respective items. | Inaccurate. Maintaining thousands of products is impossible. |
Smart Products vs Dropbox
|
|
|
| You Sync with Brand's Smart Products | Brand Sends You a Dropbox Link |
| Fast and cost efficient. After one-time sync, all data from brand is 'live' in your Bridge account. | Slow and expensive. Requires constant downloading of Excel files and images, and then uploading this to your website. |
| Easy. Use one Bridge account to access content from 115 brands. | Messy. Brands often send files to multiple emails and accounts, thereby creating a mess of files in different locations. |
| Intuitive. Products appear next to relevant files. Eg: Waterford products appear next to Waterford files. | Not intuitive. Files don't appear in context. Dropbox files are often unorganized and not organized like a website or catalog. |
| Stores often display 100% of a brand's products online. The Smart Products program makes doing so quick and easy. | Stores often show just a fraction of what the brand offers online. Reason: the stores have to manually download content from Dropbox and add it to their sites. |
Let's imagine your retail store would like to add Herend (a producer of fine tableware and giftware) to your website. Herend offers 4,000 SKUs. Using the Smart Products program, Herend shares these 4,000 products with its retailers instantly. If a store were to add these items manually without Bridge, it would pay someone $100s and require a week or more of time. With Bridge, it costs the store $0 and the items are online in minutes.
Bridge requires less time and less money than Dropbox and Excel.
Eliminate Unnecessary Steps
Without Bridge's Smart Products service, retailers go through the following steps when adding a product to their website:
- Realize they need a product on their website.
- Google the product.
- From the Google results, identify the correct product.
- Download the product's picture.
- Upload the picture to their own website.
- Add the price.
- Add supporting information (dimensions, description, etc.).
- Review the results and consider the process complete.
Bridge's Smart Products service helps retailers skip all these steps–for up to 64,444 products from 115 brands. All the products from a brand are online instantly. No thought needed. Bridge saves hundreds of retailers thousands of hours of website maintenance.
Which Retailers Use Smart Products?
400+ retailers use Smart Products including:
- Tableware and gift shops
- Florists
- Jewelry stores
- Furniture stores
- Hardware stores
- Bedding & linen shops
- Restaurant & hotel gift shops
- Tableware and gift shops
- Florists
- Jewelry stores
- Furniture stores
- Hardware stores
- Bedding & linen shops
- Restaurant & hotel gift shops
How Do Smart Products Work?
Bridge consolidates many different manufacturer product databases into one database, thereby unifying how products are stored and can be shared with retailers.
Show More Product
How can your store sell more?
Show up to 100% of what a brand offers with little or no work.
Compare two retailers:
Retailer not using Smart Products
Shows just 10% of products from the brand. Missing pictures for most products.
Grade: D
Retailer using Smart Products
Shows 100% of patterns and products. Shows pictures for 100% of products.
Grade: A
Smart Products Save Your Business Money
Smart Products help you use technology to reduce employee costs.
How can your store cut its employee costs?
Let's imagine your store pays an employee $10/per hour to add items to your website. Let's imagine this person can add up to 20 items per hour. In other words, it takes her/him about 3 minutes per item. This 3 minutes entails:
- Retrieving an image from the brand
- Formatting the image for your website
- Getting a price from the brand
- Entering the product name, price, picture, description, and dimensions to your website
The average cost per item on your site is therefore: $.50 per item ($10 divided by 20).
What if there was an easier way? The Smart Products service offers this solution. Smart Products cost $0.005 per item and offer your business up-to-date pictures, prices, and dimensions.
$.50 per product
$.005 per product
store a 100x savings—
and better pictures and
more accurate information
Viewed another way, for each $1 spent on adding items manually a retailer could spend just $0.01 via Bridge and get better results.
In the above cost calculation, we estimate that adding an item manually costs about $.50. Notably, this cost does not include additional employee costs such as:
- Time to manage employees
- Employee benefits
- Vacations
- Sick days
- Work space
- Computers
- Software
- Security
As such, the cost for an employee to add an item is more than $.50.
Smart Products Save Your Business Time
and Speed Products to Your Customers
Smart Products also save you time. Smart Products enable you to instantly show new items as well as hide discontinued products. Instead of waiting weeks to add new introduction products, you can have the items on your website in minutes.
FAQ for Smart Products Service
What will your website look like when you use the Smart Products service?
Can you sync products with any Smart Products brand?
See the answers to these questions and more on our Smart Brand FAQ page for retailers
Recent Updates to Smart Products
NEW
Capdeco
Byblos beechwood
Carving set
$180.00
Added: Yesterday
NEW
Capdeco
Byblos beechwood
Bread knife
$75.00
Added: Yesterday
NEW
Capdeco
Byblos beechwood
Rectangular server
$70.00
Added: Yesterday
NEW
Capdeco
Byblos beechwood
Gravy ladle
$70.00
Added: Yesterday
NEW
Capdeco
Byblos beechwood
Serving spoon large (rice)
$75.00
Added: Yesterday