Smart Products collage

What Are Smart Products?

Smart Products are products that are maintained by the respective brand. We call them Smart Products because it's as if they have a little brain inside them and they know when to get on and off your digital shelf. With Smart Products, your brands do the maintenance work for you of adding and updating products.

Benefits:
  1. Greater selection: Show more products on your website.
  2. Better shopping experience: show more products with professional pictures, dimensions, and descriptions.
  3. Save money: Reduce your employee costs and your time in front of a computer.
  4. Accurate pricing: Avoid pricing errors.
  5. Increase your Google ranking.
  6. Help your store compete against Amazon.
  7. Sell 13% more: Read the study showing how stores sell more
  Abbiamo Tutto 181
  Agraria 96
  Anna Weatherley 786
  Annieglass 325
  Arte Italica 552
  Arthur Court 711
  Arzberg 534
  Badash 485
  Beatriz Ball 659
NEW Bodrum 670
  Bordallo Pinheiro 369
  Capdeco 299
  Carmel Ceramica 158
  Casa Alegre 198
  Casafina 958
  Caskata 344
  Chef & Sommelier 29
  Chelsea Clock 112
  Costa Nova 447
NEW Coton Colors 551
  Couzon 466
  Cunill 973
  Dartington Crystal 207
  Daum 310
  Deshoulieres 997
  Empire Silver 114
NEW Enrico 212
  Erbario Toscano 115
  Ercuis 989
  Fire & Light 241
  Fleur de Lys 14
  Franz Collection 200
  Gien 760
  Gorham 287
  Grainger McKoy 85
NEW Happy Everything by Coton Colors 363
  Haviland 921
  Herdmar 67
  Herend 4,867
NEW Iittala 445
  International Silver 238
  Intrada Italy 304
  J.L. Coquet 814
  Jars 244
  Jaune de chrome 653
  Joseph Joseph 260
  Julia Knight 810
  Juliska 832
  Kim Seybert 83
  Kirk Stieff 135
  Kosta Boda 215
  Lexington Silver 23
  Lynn Chase 112
  MacKenzie-Childs 1,489
  Mario Luca Giusti 440
  Mariposa 712
  Mary Jurek 339
  Medard de Noblat 466
  Meissen 80
  Michael Aram 849
  Mikasa 358
  Moser 368
  Mottahedeh 977
  Nambé 539
  NEI Group 115
  Olivia Riegel 252
  Orrefors 250
NEW Pampa Bay 191
  Penzo 121
  Pickard China 1,730
  Pickard Crystal 85
  Pimpernel 243
  Pinto Paris 330
  Porcel TBA
  Portmeirion 622
  Q Squared 250
  Raynaud 2,550
  Reed & Barton 706
  Revol 360
  Robert Haviland & C. Parlon 533
  Rochard Limoges 758
NEW Rogaska Crystal 84
  Rosenthal 1,013
  Royal Albert 235
  Royal Copenhagen 299
  Royal Crown Derby 1,261
  Royal Doulton 194
  Royal Limoges 1,116
  Royal Worcester 54
  Salisbury 566
  Sambonet 1,705
  SCIP 31
  Shelby Dillon Studio 248
  Silvero 57
  Skyros Designs 978
  Spode 431
  SV Casa 117
NEW Teakhaus by Proteak 43
  Thomas by Rosenthal 266
  Tiger Lily 99
  Towle 497
  Tuttle 70
  Vagabond House 502
  Varga 1,342
  Vera Wang 308
  Versace by Rosenthal 1,022
  Vidivì 10
  Vietri 1,461
  Vista Alegre 2,127
NEW Viva by Vietri 163
  Wallace 446
  Waterford 938
NEW Waterford Lighting 22
  Wedgwood 474
  William Bounds 31
  Wilton Armetale 145
  Abbiamo Tutto 181
  Agraria 96
  Anna Weatherley 786
  Annieglass 325
  Arte Italica 552
  Arthur Court 711
  Arzberg 534
  Badash 485
  Beatriz Ball 659
NEW Bodrum 670
  Bordallo Pinheiro 369
  Capdeco 299
  Carmel Ceramica 158
  Casa Alegre 198
  Casafina 958
  Caskata 344
  Chef & Sommelier 29
  Chelsea Clock 112
  Costa Nova 447
NEW Coton Colors 551
  Couzon 466
  Cunill 973
  Dartington Crystal 207
  Daum 310
  Deshoulieres 997
  Empire Silver 114
NEW Enrico 212
  Erbario Toscano 115
  Ercuis 989
  Fire & Light 241
  Fleur de Lys 14
  Franz Collection 200
  Gien 760
  Gorham 287
  Grainger McKoy 85
NEW Happy Everything by Coton Colors 363
  Haviland 921
  Herdmar 67
  Herend 4,867
NEW Iittala 445
  International Silver 238
  Intrada Italy 304
  J.L. Coquet 814
  Jars 244
  Jaune de chrome 653
  Joseph Joseph 260
  Julia Knight 810
  Juliska 832
  Kim Seybert 83
  Kirk Stieff 135
  Kosta Boda 215
  Lexington Silver 23
  Lynn Chase 112
  MacKenzie-Childs 1,489
  Mario Luca Giusti 440
  Mariposa 712
  Mary Jurek 339
  Medard de Noblat 466
  Meissen 80
  Michael Aram 849
  Mikasa 358
  Moser 368
  Mottahedeh 977
  Nambé 539
  NEI Group 115
  Olivia Riegel 252
  Orrefors 250
NEW Pampa Bay 191
  Penzo 121
  Pickard China 1,730
  Pickard Crystal 85
  Pimpernel 243
  Pinto Paris 330
  Porcel TBA
  Portmeirion 622
  Q Squared 250
  Raynaud 2,550
  Reed & Barton 706
  Revol 360
  Robert Haviland & C. Parlon 533
  Rochard Limoges 758
NEW Rogaska Crystal 84
  Rosenthal 1,013
  Royal Albert 235
  Royal Copenhagen 299
  Royal Crown Derby 1,261
  Royal Doulton 194
  Royal Limoges 1,116
  Royal Worcester 54
  Salisbury 566
  Sambonet 1,705
  SCIP 31
  Shelby Dillon Studio 248
  Silvero 57
  Skyros Designs 978
  Spode 431
  SV Casa 117
NEW Teakhaus by Proteak 43
  Thomas by Rosenthal 266
  Tiger Lily 99
  Towle 497
  Tuttle 70
  Vagabond House 502
  Varga 1,342
  Vera Wang 308
  Versace by Rosenthal 1,022
  Vidivì 10
  Vietri 1,461
  Vista Alegre 2,127
NEW Viva by Vietri 163
  Wallace 446
  Waterford 938
NEW Waterford Lighting 22
  Wedgwood 474
  William Bounds 31
  Wilton Armetale 145

View all products in the Bridge Marketplace

Please note: a retailer must be an authorized dealer to sync products

How Will Your Retail Shop Use Smart Products?

You can use Bridge's Smart Products service a few different ways.

  • A Better Image Library
    For starters, you can use use your Bridge account as an image and product library to view and download product data from your most popular brands. Your account offers comprehensive product data from 110 brands on one site vs having to visit 110 different brand websites. You can download this data from your Bridge account. You can use this database as a 'one stop shop' to get all the current product prices, pictures, dimensions, stock, and descriptions. All of the different brands products will be formatted the same way in one Excel sheet and then you can then easily import this into your website or POS.
    Learn more about the data you receive when using the the Smart Products export feature »
  • A Pre-Populated Online Store & Gift Registry
    If you wish to skip downloading the Smart Product data and then importing it into your website, Bridge offers you an e-commerce website that is pre-populated with your Smart Product data in it. You can use this website to sell the Smart Products to your customers. The e-commerce store (which includes gift registry software) also allows you to add any item from any brand. As such, you can sell any item from any brand (even if its not a Smart Brand partner).
    If you have a website with a 'splash' page and/or that is just informational, you can add a link on this page that says, for example, "Gift Registry" and have it link to your Bridge's gift registry.


See examples of how retailers add Smart Products to their online
business »

Retailer's Average Percentage Increase in Sales

Do You Want to Sell 13% More?

Retailers reported that they sold 13.5% more product when they used the Smart Products service. In another study conducted by DeVine Corporation (which distributes Anna Weatherley, Royal Crown Derby, and Couzon), retailers that used Bridge also reported selling 13% more than those that did not use the program.
Married couple by sunset

How Do Smart Products Help Your Gift Registry?

Registry benefits:
  • More brides will register at your store.
  • Brides will add more items to their registries.
  • Your registry sales will increase.
  • You'll save time and money in your management of registries.

Learn more about Bridge's gift registry software »


Bridge vs. Excel

How Do You Typically Add a Brand's Products To Your Website?

Most retailers receive a Dropbox link from a brand with an Excel file and images. What if there was an instant way to add these products to your website? There is: Smart Products. Smart Products let you bypass Dropbox and Excel. You can use Smarts Products to save time and cut costs.

Let's imagine your retail store would like to add Herend (a producer of fine tableware and giftware) to your website. Herend offers 4,000 SKUs. Using the Smart Products program, Herend shares these 4,000 products with its retailers instantly. If a store were to add these items manually without Bridge, it would pay someone $100s and require a week or more of time. With Bridge, it costs the store $0 and the items are online in minutes.

Herend costing savings by using Bridges

Bridge requires less time and less money than Dropbox and Excel.

Learn more about how we calculate the above savings »

Herend costing savings by using Bridges

Which Retailers Use Smart Products?

300+ retailers use Smart Products including:

  • Tableware and gift shops
  • Florists
  • Jewelry stores
  • Furniture stores
  • Hardware stores
  • Bedding & linen shops
  • Restaurant & hotel gift shops

View retail businesses that use Bridge »

bridge diagram

How Do Smart Products Work?

Bridge consolidates many different manufacturer product databases into one database, thereby unifying how products are stored and can be shared with retailers.