Smart Products for Retailers
Smart Products for Retailers

What Are Smart Products?

Smart Products are products that are maintained by the respective brand. We call them Smart Products because it's as if they have a little brain inside them and they know when to get on and off your digital shelf. With Smart Products, your brands do the maintenance work for you of adding and updating products.

Benefits:
  1. Greater selection: Show more products on your website.
  2. Better shopping experience: show more products with professional pictures, dimensions, and descriptions.
  3. Save money: Reduce your employee costs and your time in front of a computer.
  4. Accurate pricing: Avoid pricing errors.
  5. Increase your Google ranking.
  6. Help your store compete against Amazon.
  7. Sell 13% more: Read the study showing how stores sell more
  Abbiamo Tutto 310
  Agraria 96
  Anna Weatherley 645
  Annieglass 322
  Arte Italica 552
  Arthur Court 707
  Arzberg 462
  Badash 464
  Beatriz Ball 701
  Bodrum 927
  Bordallo Pinheiro 369
NEW Calaisio 118
  Capdeco 354
  Carmel Ceramica 166
  Casa Alegre 198
  Casafina 1,095
  Caskata 342
  Chef & Sommelier 27
  Chelsea Clock 94
  Costa Nova 656
  Couzon 422
  Cunill 973
  Dartington Crystal 207
  Daum 310
NEW Deruta Of Italy 369
  Deshoulieres 1,000
NEW ED Ellen DeGeneres Crafted by Royal Doulton 81
  Empire Silver 124
  Erbario Toscano 129
  Ercuis 1,797
  Fire & Light 241
  Fleur de Lys 13
  Franz Collection 200
  Gien 764
  Gorham 287
  Grainger McKoy 85
  Haviland 978
  Herdmar 67
  Herend 4,874
  Iittala 428
  International Silver 238
  Intrada Italy 250
  J.L. Coquet 860
  Jars 244
  Jaune de chrome 479
  Joseph Joseph 322
  Julia Knight 810
  Juliska 794
  Kim Seybert 83
  Kirk Stieff 135
  Kosta Boda 215
  Lexington Silver 23
  MacKenzie-Childs 1,131
  Mario Luca Giusti 445
  Mariposa 856
  Mary Jurek 323
  Medard de Noblat 459
  Meissen 127
NEW Mepra 375
  Michael Aram 959
  Mikasa 351
  Moser 374
  Mottahedeh 968
  Nambé 620
  Olivia Riegel 237
  Orrefors 250
NEW Pampa Bay 198
  Penzo 121
  Pickard China 1,706
  Pickard Crystal 85
  Pimpernel 243
  Pinto Paris 350
  Porcel TBA
  Portmeirion 622
NEW Portus Cale 58
  Q Squared 222
  Raynaud 2,608
  Reed & Barton 623
  Revol 515
  Robert Haviland & C. Parlon 523
  Rochard Limoges 701
NEW Rogaska Crystal 89
  Rosenthal 1,222
  Royal Albert 261
  Royal Copenhagen 324
  Royal Crown Derby 1,107
  Royal Doulton 241
  Royal Limoges 1,197
  Royal Worcester 54
  Salisbury 600
  Sambonet 1,774
  SCIP 31
NEW Serving Slabs 60
  Shelby Dillon Studio 248
  Silvero 57
  Skyros Designs 916
  Spode 429
  SV Casa 171
  Teakhaus by Proteak 58
  Thomas by Rosenthal 265
  Tiger Lily 92
  Towle 496
  Tuttle 70
  Vagabond House 439
  Varga 1,343
  Vera Wang 311
  Versace by Rosenthal 1,141
  Vidivì 10
  Vietri 1,610
  Vista Alegre 2,127
NEW Viva by Vietri 201
  Wallace 441
  Waterford 1,027
  Wedgwood 540
  Wilton Armetale 143
  Abbiamo Tutto 310
  Agraria 96
  Anna Weatherley 645
  Annieglass 322
  Arte Italica 552
  Arthur Court 707
  Arzberg 462
  Badash 464
  Beatriz Ball 701
  Bodrum 927
  Bordallo Pinheiro 369
NEW Calaisio 118
  Capdeco 354
  Carmel Ceramica 166
  Casa Alegre 198
  Casafina 1,095
  Caskata 342
  Chef & Sommelier 27
  Chelsea Clock 94
  Costa Nova 656
  Couzon 422
  Cunill 973
  Dartington Crystal 207
  Daum 310
NEW Deruta Of Italy 369
  Deshoulieres 1,000
NEW ED Ellen DeGeneres Crafted by Royal Doulton 81
  Empire Silver 124
  Erbario Toscano 129
  Ercuis 1,797
  Fire & Light 241
  Fleur de Lys 13
  Franz Collection 200
  Gien 764
  Gorham 287
  Grainger McKoy 85
  Haviland 978
  Herdmar 67
  Herend 4,874
  Iittala 428
  International Silver 238
  Intrada Italy 250
  J.L. Coquet 860
  Jars 244
  Jaune de chrome 479
  Joseph Joseph 322
  Julia Knight 810
  Juliska 794
  Kim Seybert 83
  Kirk Stieff 135
  Kosta Boda 215
  Lexington Silver 23
  MacKenzie-Childs 1,131
  Mario Luca Giusti 445
  Mariposa 856
  Mary Jurek 323
  Medard de Noblat 459
  Meissen 127
NEW Mepra 375
  Michael Aram 959
  Mikasa 351
  Moser 374
  Mottahedeh 968
  Nambé 620
  Olivia Riegel 237
  Orrefors 250
NEW Pampa Bay 198
  Penzo 121
  Pickard China 1,706
  Pickard Crystal 85
  Pimpernel 243
  Pinto Paris 350
  Porcel TBA
  Portmeirion 622
NEW Portus Cale 58
  Q Squared 222
  Raynaud 2,608
  Reed & Barton 623
  Revol 515
  Robert Haviland & C. Parlon 523
  Rochard Limoges 701
NEW Rogaska Crystal 89
  Rosenthal 1,222
  Royal Albert 261
  Royal Copenhagen 324
  Royal Crown Derby 1,107
  Royal Doulton 241
  Royal Limoges 1,197
  Royal Worcester 54
  Salisbury 600
  Sambonet 1,774
  SCIP 31
NEW Serving Slabs 60
  Shelby Dillon Studio 248
  Silvero 57
  Skyros Designs 916
  Spode 429
  SV Casa 171
  Teakhaus by Proteak 58
  Thomas by Rosenthal 265
  Tiger Lily 92
  Towle 496
  Tuttle 70
  Vagabond House 439
  Varga 1,343
  Vera Wang 311
  Versace by Rosenthal 1,141
  Vidivì 10
  Vietri 1,610
  Vista Alegre 2,127
NEW Viva by Vietri 201
  Wallace 441
  Waterford 1,027
  Wedgwood 540
  Wilton Armetale 143

View all products in the Bridge Marketplace

Please note: a retailer must be an authorized dealer to sync products

How Will Your Retail Shop Use Smart Products?

You can use Smart Products in two primary ways:

  • A Better Image Library
    For starters, you can use use your Bridge account as an image and product library to view and download product data from your most popular brands. Your account offers comprehensive product data from 110 brands on one site vs having to visit 110 different brand websites. You can download this data from your Bridge account. You can use this database as a 'one stop shop' to get all the current product prices, pictures, dimensions, stock, and descriptions. All of the different brands products will be formatted the same way in one Excel sheet and then you can then easily import this into your website or POS.
    Learn more about the data you receive when using the the Smart Products export feature »
  • A Pre-Populated Online Store & Gift Registry
    If you wish to skip downloading the Smart Product data and then importing it into your website, Bridge offers you an e-commerce website that is pre-populated with your Smart Product data in it. You can use this website to sell the Smart Products to your customers. The e-commerce store (which includes gift registry software) also allows you to add any item from any brand. As such, you can sell any item from any brand (even if its not a Smart Brand partner).
    If you have a website with a 'splash' page and/or that is just informational, you can add a link on this page that says, for example, "Gift Registry" and have it link to your Bridge's gift registry.


See examples of how retailers add Smart Products to their online business »

Retailer's Average Percentage Increase in Sales

Do You Want to Sell 13% More?

Retailers reported that they sold 13.5% more product when they used the Smart Products service. In another study conducted by DeVine Corporation (which distributes Anna Weatherley, Royal Crown Derby, and Couzon), retailers that used Bridge also reported selling 13% more than those that did not use the program.
Married couple by sunset

How Do Smart Products Help Your Gift Registry?

Registry benefits:
  • More brides will register at your store.
  • Brides will add more items to their registries.
  • Your registry sales will increase.
  • You'll save time and money in your management of registries.

Learn more about Bridge's gift registry software »


How Do You Typically Update a Brand's Products On Your Website?

Does your store hate managing price increases and adding new introductions to your website? Most retailers do. Retailers get buried under Excel files and Dropbox links. Retailers are expected to add and update thousands of products. What if there was an instant way to update these products to your website? There is: Smart Products. Smart Products let you bypass Dropbox and Excel.

Over four hundred retailers that use Smart Products never have to worry about Excel files and Dropbox links. They get price changes and new introductions from 120 partner brands instantly.

Smart Products vs Excel

You Sync with Brand's Smart Products Brand Sends You an Excel File
Fast. Products can appear on your site instantly. Slow. Often requires manual processing and uploading to a website.
Super cost efficient: $0.01 per item/month Expensive. Costs your business $1+ to add two items to your site.
Doesn't require more staffing. Maintenance-free product management. Requires computer savvy staff.
Accurate prices and product content because Smart Brands maintain their respective items. Inaccurate. Maintaining hundreds or thousands of prices is nearly impossible.

Smart Products vs Dropbox

You Sync with Brand's Smart Products Brand Sends You a Dropbox Link
Fast and cost efficient. After one-time sync, all data from brand is 'live' on your website. Slow and expensive. Requires constant downloading of Excel files and images, and then uploading this to your website.
Use one Bridge account to access content from 100+ brands. Brands often send files to multiple emails and accounts, thereby creating a mess of files in different locations.
Intuitive. Products appear next to relevant files. Eg: Waterford products appear next to Waterford files. Not intuitive. Files don't appear in context. Dropbox files are often unorganized and not organized like a website nor catalog.
Stores often display 100% of a brand's products online. The Smart Products program makes doing so quick and easy. Stores often show just a fraction of what the brand offers online. Reason: the stores have to manually download content from Dropbox and add it to their sites.

Let's imagine your retail store would like to add Herend (a producer of fine tableware and giftware) to your website. Herend offers 4,000 SKUs. Using the Smart Products program, Herend shares these 4,000 products with its retailers instantly. If a store were to add these items manually without Bridge, it would pay someone $100s and require a week or more of time. With Bridge, it costs the store $0 and the items are online in minutes.

Bridge requires less time and less money than Dropbox and Excel.

Learn more about savings with Smart Products »

Herend costing savings by using Bridges

Which Retailers Use Smart Products?

400+ retailers use Smart Products including:

  • Tableware and gift shops
  • Florists
  • Jewelry stores
  • Furniture stores
  • Hardware stores
  • Bedding & linen shops
  • Restaurant & hotel gift shops
  • Tableware and gift shops
  • Florists
  • Jewelry stores
  • Furniture stores
  • Hardware stores
  • Bedding & linen shops
  • Restaurant & hotel gift shops

View retail businesses that use Bridge »

bridge diagram

How Do Smart Products Work?

Bridge consolidates many different manufacturer product databases into one database, thereby unifying how products are stored and can be shared with retailers.