Recent Updates to Smart Products
Quickly offer your customers up to 72,260 products online.
Contents
- What Are Smart Products?
- Which Brands are Smart Product Partners?
- Adding Smart Products to Your Retail Business
- Sell 13% More by Using Smart Products
- Help Your Gift Registry Business with Smart Products
-
Update a Brand's Products On Your Website
- Smart Products vs Excel
- Smart Products vs Dropbox
- Eliminate Unnecessary Steps
- How Smart Products Help You Offer Greater Selection
- How Smart Products Help You Save YouTime & Money
- Retailers That Use the Smart Products Service
- How Smart Products Work 'Behind the Scenes'
- FAQ About Smart Products
What Are Smart Products?
Benefits:
- Greater selection: Show more products on your website.
- Better shopping experience: Show products with professional pictures, dimensions, and descriptions.
- Save money: Reduce your employee costs and your time in front of a computer.
- Accurate pricing: Avoid pricing errors.
- Increase your Google ranking.
- Help your store compete against Amazon.
- Sell 13% more: Read the study showing how stores sell more
| Abbiamo Tutto | 298 | |
| NEW | Abigails | 650 |
| Agraria | 90 | |
| Anna Weatherley | 624 | |
| Annieglass | 263 | |
| Arte Italica | 446 | |
| Arthur Court | 708 | |
| Arzberg | 700 | |
| Badash | 382 | |
| Beatriz Ball | 606 | |
| Bodrum | 872 | |
| Bordallo Pinheiro | 655 | |
| Calaisio | 129 | |
| Capdeco | 426 | |
| Carmel Ceramica | 179 | |
| Casa Alegre | 146 | |
| Casafina | 1,065 | |
| Chelsea Clock | 96 | |
| Costa Nova | 821 | |
| Couzon | 404 | |
| Cunill | 973 | |
| NEW | Dansk | 138 |
| Dartington Crystal | 143 | |
| Daum | 190 | |
| Deruta Of Italy | 366 | |
| Deshoulieres | 997 | |
| ED Ellen DeGeneres Crafted by Royal Doulton | 78 | |
| Empire Silver | 121 | |
| Erbario Toscano | 135 | |
| Ercuis | 2,120 | |
| NEW | Fitz and Floyd | 27 |
| Franz Collection | 196 | |
| Gien | 2,395 | |
| NEW | Ginori 1735 | 837 |
| Gorham | 276 | |
| Grainger McKoy | 85 | |
| NEW | Halcyon Days | 117 |
| Haviland | 1,624 | |
| Herdmar | 67 | |
| Herend | 4,886 | |
| Iittala | 479 | |
| International Silver | 231 | |
| Intrada Italy | 226 | |
| J.L. Coquet | 935 | |
| Jars | 244 | |
| Jaune de chrome | 582 | |
| John Beswick | TBA | |
| Jollity & Co | 197 | |
| Joseph Joseph | 274 | |
| Julia Knight | 659 | |
| Juliska | 850 | |
| NEW | Kate Spade | 1,260 |
| Kim Seybert | 61 | |
| Kirk Stieff | 133 | |
| Kosta Boda | 215 | |
| NEW | Lenox | 4,181 |
| Lexington Silver | 23 | |
| MacKenzie-Childs | 2,525 |
| Mario Luca Giusti | 459 | |
| Mariposa | 1,004 | |
| Mary Jurek | 260 | |
| Medard de Noblat | 455 | |
| Meissen | 147 | |
| Michael Aram | 918 | |
| Mikasa | 304 | |
| Mottahedeh | 829 | |
| Nambé | 567 | |
| Olivia Riegel | 298 | |
| Orrefors | 249 | |
| Pampa Bay | 283 | |
| Penzo | 132 | |
| NEW | Pfaltzgraff | 58 |
| Pickard China | 1,877 | |
| Pickard Crystal | 85 | |
| Pimpernel | 204 | |
| Pinto Paris | 354 | |
| Portmeirion | 484 | |
| Portus Cale | 58 | |
| Raynaud | 2,727 | |
| Reed & Barton | 625 | |
| Revol | 515 | |
| Robert Haviland & C. Parlon | 489 | |
| Rochard Limoges | 701 | |
| Rogaska Crystal | 79 | |
| Rosenthal | 1,519 | |
| Royal Albert | 240 | |
| Royal Copenhagen | 410 | |
| Royal Crown Derby | 1,155 | |
| Royal Doulton | 305 | |
| Royal Limoges | 1,264 | |
| Royal Worcester | 54 | |
| Salisbury | 642 | |
| Sambonet | 1,832 | |
| Serving Slabs | 48 | |
| Shelby Dillon Studio | 248 | |
| Silvero | 57 | |
| Skyros Designs | 939 | |
| Sophie Conran | TBA | |
| Spode | 395 | |
| Teakhaus by Proteak | 58 | |
| Thomas by Rosenthal | 315 | |
| Towle | 479 | |
| Tuttle | 75 | |
| Vagabond House | 443 | |
| Varga | 1,301 | |
| Vera Wang | 264 | |
| Versace by Rosenthal | 1,152 | |
| Vidivì | 10 | |
| VIETRI | 1,934 | |
| Vista Alegre | 2,145 | |
| Viva by Vietri | 289 | |
| Wallace | 439 | |
| Waterford | 798 | |
| Wedgwood | 540 | |
| Wilton Armetale | 84 | |
| NEW | WOLF | 259 |
View all products in the Bridge Marketplace
Please note: a retailer must be an authorized dealer to sync products
How Will Your Retail Shop Use Smart Products?
You can use Smart Products in two primary ways:
An Online Store & Gift Registry
Bridge offers you an e-commerce website that is pre-populated with your Smart Product data in it. You can use this Store to sell the Smart Products to your customers. The store includes gift registry software and allows you to add any item from any brand. You can sell any item from any brand even if it's not from a Smart Brand partner.
An Image & Product Library
Use your Bridge account as an image and product library to view and download product data from your most popular brands. Your account offers comprehensive product data from many brands on one site vs having to visit many different brand websites. You can download this data from your Bridge account. You can use this database as a 'one-stop shop' to get all the current product prices, pictures, dimensions, stock, and descriptions.
Sell 13% More
Read the Smart Products survey »
How Do Smart Products Help Your Gift Registry?
- More brides will register at your store.
- Brides will add more items to their registries.
- Your registry sales will increase.
- You'll save time and money in your management of registries.
Learn more about Bridge's gift registry software »
How Do You Update Products On Your Website?
Does your store hate managing price increases and adding new introductions to your website? Most retailers do. Retailers get buried under Excel files and Dropbox links. Retailers are expected to add and update thousands of products. What if there was an instant way to update these products to your website? There is: Smart Products. Smart Products let you bypass Dropbox and Excel.
Retailers that use Smart Products never have to worry about Excel files and Dropbox links. They get price changes and new introductions from partner brands instantly.
Smart Products vs Excel
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| Brand Sends You an Excel File | You Sync with Brand's Smart Products |
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Slow. Often requires manual processing and uploading to a website.
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Fast. Products appear in your Bridge account instantly.
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Free. Sync with an unlimited number of Smart Products for free.
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Requires computer-savvy staff.
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Doesn't require more staffing. Maintenance-free product management.
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Not accurate. Maintaining thousands of products is impossible.
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Accurate. Prices and product content are accurate because Smart Brands maintain their respective items.
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Smart Products vs Dropbox
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| Brand Sends You a Dropbox Link | You Sync with Brand's Smart Products |
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Slow. Requires constant downloading of Excel files and images and then uploading this data to your website.
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Fast. In minutes all data from the brand is 'live' in your Bridge account.
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Not easy. Brands often send files to multiple emails and accounts, thereby creating a mess of files in different locations.
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Easy. Use one Bridge account to access content from 116 brands.
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Not intuitive. Files don't appear in context. Dropbox files are often unorganized and not organized like a website or catalog.
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Intuitive. Products appear next to relevant files. Eg: Waterford products appear next to Waterford files.
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Not complete. Stores often show just a fraction of what the brand offers online. Reason: the stores have to manually download content from Dropbox and add it to their sites.
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Complete. Stores can display 100% of a brand's products online.
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Comparison
In order to see how Smart Products help a retailer, let's compare two stores that sell the tableware line Juliska. Juliska is a Smart Brand partner.
Juliska offers 800 SKUs. Using the Smart Products program, Juliska shares these 800 products with its retailers instantly. If a store were to add these items manually without Bridge, it would pay someone $100s and require a week or more of time. With Bridge, it costs the store $0 and the items are online in minutes.
- Shows 96 Juliska products (missing 712 products; shows 12% of line).
- Does not show Juliska's logo.
- No Juliska lifestyle images.
- Products are not grouped by collection.
- Products have incomplete information and often just one product photograph.
- Misses most branding opportunities.
- Shows 100% of Juliska s product line (shows all 808 products).
- Shows Juliska logo.
- Shows Juliska lifestyle images and slides.
- Shows all 73 Juliska collections.
- Shows pictures for all products.
- Maximizes branding opportunities.
Bridge requires less time and money than Dropbox and Excel.
Eliminate Unnecessary Steps
Retailers often go through the following steps when adding a product to their website:
- Realize they need a product on their website.
- Google the product.
- From the Google results, identify the correct product.
- Download the product's picture.
- Upload the picture to their own website.
- Add the price.
- Add supporting information (dimensions, description, etc.).
- Review the results and consider the process complete.
Bridge's Smart Products service helps retailers skip all these steps for up to 72,260 products from 116 brands. All the products from a brand are online instantly. No thought needed. Bridge saves hundreds of retailers thousands of hours on website maintenance.
Which Retailers Use Smart Products?
599+ retailers use Smart Products including:
- Tableware and gift shops
- Florists
- Jewelry stores
- Furniture stores
- Hardware stores
- Bedding & linen shops
- Restaurant & hotel gift shops
- Tableware and gift shops
- Florists
- Jewelry stores
- Furniture stores
- Hardware stores
- Bedding & linen shops
- Restaurant & hotel gift shops
How Do Smart Products Work?
Bridge consolidates many different manufacturer product databases into one database, thereby unifying how products are stored and can be shared with retailers.
Save Your Business Money
Average Cost to Add 1,000 Products to a Website
Smart Products reduce your employee costs.
How?
Let's imagine your store pays an employee $10/per hour to add items to your website. Let's imagine this person can add up to 20 items per hour. Using this math, they are adding an item every 3 minutes. These 3 minutes entail:
- Retrieving an image from the brand
- Formatting the image for your website
- Getting a price from the brand
- Entering the product name, price, picture, description, and dimensions to your website
Therefore, the average cost per item on your site is: $.50 per item ($10 divided by 20).
What if there was an easier way? The Smart Products service offers this solution. The Smart Products service is free for your business and offers your business up-to-date pictures, prices, and dimensions.
$.50 per product
$.00
In the above cost calculation, we estimate that adding an item manually costs about $.50. Notably, this cost does not include additional employee costs such as:
- Time to manage employees
- Employee benefits
- Vacations
- Sick days
- Workspace
- Computers
- Software
- Security
As such, the cost for an employee to add an item is more than $.50.
Save Time
and Speed Products to Customers
Average Time Required to Add 1,000 Products to a Website
Smart Products enable you to instantly show new items and hide discontinued products. Instead of waiting weeks to add new introduction products, you have the items on your website in minutes.
Bridge Store + Smart Products
Bridge Store is the official partner of Smart Products. Bridge Store is the easiest way to sell Smart Products online to the general public and to gift registry customers. While a business may use Smart Products with any third-party software, Bridge Store is the quickest, easiest, and most cost efficient.
FAQ for Smart Products Service
- What will your website look like when you use the Smart Products service?
- Can you sync products with any Smart Products brand?
See the answers to these questions and more on our Smart Brand FAQ page
Recent Updates to Smart Products
Page tags: automated product updates, self-updating products, image library, image vault, file sharing, image repository, supply chain management, datafeed, social commerce, SoComm, product sharing, optimizing product content, collaboration, team, efficiency, data management, product information management, PIM, Digital Asset Management, DAM, product syncing service