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Recent Updates to Smart Products
Newest Products:
$48.00 2 - Mug w/ Hndl Large 12 oz

NEW
Rosenthal
Velvet Rose
2 - Mug w/ Hndl Large 12 oz
$48.00
Added: April 9

$275.00 Vase 8 2/3 in

NEW
Rosenthal
Velvet Rose
Vase 8 2/3 in
$275.00
Added: April 9

$195.00 Vase 7 in

NEW
Rosenthal
Velvet Rose
Vase 7 in
$195.00
Added: April 9

$125.00 Vase 4 3/4 in

NEW
Rosenthal
Velvet Rose
Vase 4 3/4 in
$125.00
Added: April 9

$225.00 Tea Pot 45 oz

NEW
Rosenthal
Velvet Rose
Tea Pot 45 oz
$225.00
Added: April 9

View more new items
*
Price Changes:
$63.00 Dinner Plate
$3 • 5%
$60.00 $63.00
Pickard China
Signature Ultra-White China Body Gold With No Monogram
Dinner Plate

Updated: April 9
$41.00 Salad Plate
$2 • 5%
$39.00 $41.00
Pickard China
Signature Ultra-White China Body Gold With No Monogram
Salad Plate

Updated: April 9
$29.00 Butter Plate
$1 • 4%
$28.00 $29.00
Pickard China
Signature Ultra-White China Body Gold With No Monogram
Butter Plate

Updated: April 9
$63.00 Margaret Tea Cup
$3 • 5%
$60.00 $63.00
Pickard China
Signature Ultra-White China Body Gold With No Monogram
Margaret Tea Cup

Updated: April 9
$72.00 Soup Plate
$3 • 4%
$69.00 $72.00
Pickard China
Signature Ultra-White China Body Gold With No Monogram
Soup Plate

Updated: April 9
view more view less
Smart Products for Retailers
Computer image
Say hello to Smart Products

Quickly offer your customers up to 64,038 products online.

Contents

  1. What Are Smart Products?
  2. Which Brands are Smart Product Partners?
  3. Adding Smart Products to Your Retail Business
  4. Sell 18% More by Using Smart Products
  5. Help Your Gift Registry Business with Smart Products
  6. Update a Brand's Products On Your Website
    • Eliminate Unnecessary Steps
    • Smart Products vs Excel
    • Smart Products vs Dropbox
    • Offer Greater Selection
    • Save Time & Money
  7. Retailers That Use the Smart Products Service
  8. How Smart Products Work 'Behind the Scenes'
  9. FAQ About Smart Products

What Are Smart Products?

Indie store owner testimonial
Smart Products are products that appear on retailers' website yet are maintained by the respective brand. We call them Smart Products because it's as if they have a brain inside and know when to get on and off the retailer's digital shelf. With Smart Products, brands do the maintenance work for retailers by adding and updating products.

Benefits:
  1. Greater selection: Show more products on your website.
  2. Better shopping experience: Show products with professional pictures, dimensions, and descriptions.
  3. Save money: Reduce your employee costs and your time in front of a computer.
  4. Accurate pricing: Avoid pricing errors.
  5. Increase your Google ranking.
  6. Help your store compete against Amazon.
  7. Sell 18% more: Read the study showing how stores sell more

Which Brands are Smart Product Partners?

Agraria brand logo
Anna Weatherley brand logo
Annieglass brand logo
Arte Italica brand logo
Arthur Court brand logo
Badash brand logo
Beatriz Ball brand logo
Bodrum brand logo
Bordallo Pinheiro brand logo
Calaisio brand logo
Carmel Ceramica brand logo
Casafina brand logo
Chelsea Clock brand logo
Costa Nova brand logo
Couzon brand logo
Daum brand logo
Deshoulieres brand logo
Gien brand logo
Ginori 1735 brand logo
Gorham brand logo
Halcyon Days brand logo
Haviland brand logo
Herdmar brand logo
Herend brand logo
Intrada Italy brand logo
Jars brand logo
Joseph Joseph brand logo
Julia Knight brand logo
Juliska brand logo
Kosta Boda brand logo
Lenox brand logo
MacKenzie-Childs brand logo
Mario Luca Giusti brand logo
Mariposa brand logo
Mary Jurek brand logo
Meissen brand logo
Michael Aram brand logo
Mikasa brand logo
Mottahedeh brand logo
Nambé brand logo
Olivia Riegel brand logo
Orrefors brand logo
Pampa Bay brand logo
Penzo brand logo
Pickard China brand logo
Pinto Paris brand logo
Raynaud brand logo
Reed & Barton brand logo
Revol brand logo
Robert Haviland & C. Parlon brand logo
Rosenthal brand logo
Royal Copenhagen brand logo
Royal Crown Derby brand logo
Royal Doulton brand logo
Royal Limoges brand logo
Salisbury brand logo
Sambonet brand logo
Skyros Designs brand logo
Spode brand logo
Teakhaus by Proteak brand logo
Thomas by Rosenthal brand logo
Towle brand logo
Vagabond House brand logo
Varga brand logo
Vera Wang brand logo
Versace by Rosenthal brand logo
VIETRI brand logo
Vista Alegre brand logo
Wallace brand logo
Waterford brand logo
Wedgwood brand logo
Smart Brand / Number of Smart Products Shared:
  Abbiamo Tutto 298
NEW Abigails 590
  Agraria 90
  Anna Weatherley 567
  Annieglass 245
  Arte Italica 533
  Arthur Court 708
  Arzberg 634
  Badash 312
  Beatriz Ball 736
  Bodrum 753
  Bordallo Pinheiro 655
  Calaisio 126
  Capdeco 427
NEW Capucine De Wulf Jewelry 101
  Carmel Ceramica 180
  Casa Alegre 146
  Casafina 995
  Chelsea Clock 96
  Costa Nova 934
  Couzon 378
  Cunill 962
  Dansk 120
  Dartington Crystal 143
  Daum 172
  Deruta Of Italy 417
  Deshoulieres 965
  ED Ellen DeGeneres Crafted by Royal Doulton 46
  Empire Silver 122
  Erbario Toscano 133
  Ercuis 1,734
NEW Fissler 81
  Fitz and Floyd 24
  Gien 2,348
  Ginori 1735 837
  Gorham 265
  Grainger McKoy 85
NEW Halcyon Days 286
  Haviland 1,602
  Herdmar 67
  Herend 4,640
  Iittala 438
  International Silver 151
  Intrada Italy 153
  Jars 244
  John Beswick TBA
  Jollity & Co 283
  Joseph Joseph 308
  Julia Knight 659
  Juliska 770
  Kate Spade 699
  Kirk Stieff 133
  Kosta Boda 204
  Lenox 1,663
  MacKenzie-Childs 2,274
  Mario Luca Giusti 470
  Mariposa 870
  Mary Jurek 251
  Medard de Noblat 229
  Meissen 159
  Michael Aram 1,036
  Mikasa 227
  Mottahedeh 799
  Nambé 564
  Olivia Riegel 286
  Orrefors 252
  Pampa Bay 283
  Penzo 132
  Pfaltzgraff 50
  Pickard China 707
  Pickard Crystal 85
  Pimpernel 204
  Pinto Paris 349
  Portmeirion 465
  Portus Cale 109
  Raynaud 2,643
  Reed & Barton 246
  Revol 515
  Robert Haviland & C. Parlon 411
  Rochard Limoges 701
  Rogaska Crystal 58
  Rosenthal 1,694
  Royal Albert 204
  Royal Copenhagen 394
  Royal Crown Derby 1,273
  Royal Doulton 226
  Royal Limoges 1,270
  Royal Worcester 54
  Salisbury 662
  Sambonet 1,887
  Serving Slabs 48
  Shelby Dillon Studio 248
  Silvero 57
  Skyros Designs 965
  Sophie Conran TBA
  Spode 360
  Teakhaus by Proteak 58
  Thomas by Rosenthal 382
  Towle 307
  Tuttle 50
  Vagabond House 443
  Varga 1,300
  Vera Wang 208
  Versace by Rosenthal 1,197
  Vidivì 10
  VIETRI 2,013
  Vista Alegre 2,145
  Viva by Vietri 337
  Wallace 252
  Waterford 560
  Wedgwood 458
  Wilton Armetale 84
  WOLF 259
  Abbiamo Tutto 298
NEW Abigails 590
  Agraria 90
  Anna Weatherley 567
  Annieglass 245
  Arte Italica 533
  Arthur Court 708
  Arzberg 634
  Badash 312
  Beatriz Ball 736
  Bodrum 753
  Bordallo Pinheiro 655
  Calaisio 126
  Capdeco 427
NEW Capucine De Wulf Jewelry 101
  Carmel Ceramica 180
  Casa Alegre 146
  Casafina 995
  Chelsea Clock 96
  Costa Nova 934
  Couzon 378
  Cunill 962
  Dansk 120
  Dartington Crystal 143
  Daum 172
  Deruta Of Italy 417
  Deshoulieres 965
  ED Ellen DeGeneres Crafted by Royal Doulton 46
  Empire Silver 122
  Erbario Toscano 133
  Ercuis 1,734
NEW Fissler 81
  Fitz and Floyd 24
  Gien 2,348
  Ginori 1735 837
  Gorham 265
  Grainger McKoy 85
NEW Halcyon Days 286
  Haviland 1,602
  Herdmar 67
  Herend 4,640
  Iittala 438
  International Silver 151
  Intrada Italy 153
  Jars 244
  John Beswick TBA
  Jollity & Co 283
  Joseph Joseph 308
  Julia Knight 659
  Juliska 770
  Kate Spade 699
  Kirk Stieff 133
  Kosta Boda 204
  Lenox 1,663
  MacKenzie-Childs 2,274
  Mario Luca Giusti 470
  Mariposa 870
  Mary Jurek 251
  Medard de Noblat 229
  Meissen 159
  Michael Aram 1,036
  Mikasa 227
  Mottahedeh 799
  Nambé 564
  Olivia Riegel 286
  Orrefors 252
  Pampa Bay 283
  Penzo 132
  Pfaltzgraff 50
  Pickard China 707
  Pickard Crystal 85
  Pimpernel 204
  Pinto Paris 349
  Portmeirion 465
  Portus Cale 109
  Raynaud 2,643
  Reed & Barton 246
  Revol 515
  Robert Haviland & C. Parlon 411
  Rochard Limoges 701
  Rogaska Crystal 58
  Rosenthal 1,694
  Royal Albert 204
  Royal Copenhagen 394
  Royal Crown Derby 1,273
  Royal Doulton 226
  Royal Limoges 1,270
  Royal Worcester 54
  Salisbury 662
  Sambonet 1,887
  Serving Slabs 48
  Shelby Dillon Studio 248
  Silvero 57
  Skyros Designs 965
  Sophie Conran TBA
  Spode 360
  Teakhaus by Proteak 58
  Thomas by Rosenthal 382
  Towle 307
  Tuttle 50
  Vagabond House 443
  Varga 1,300
  Vera Wang 208
  Versace by Rosenthal 1,197
  Vidivì 10
  VIETRI 2,013
  Vista Alegre 2,145
  Viva by Vietri 337
  Wallace 252
  Waterford 560
  Wedgwood 458
  Wilton Armetale 84
  WOLF 259

View all products in the Bridge Marketplace

Please note: a retailer must be an authorized dealer to sync products

How Will Your Retail Shop Use Smart Products?

Add Bridge to your retail business

You can use Smart Products in two primary ways:

To Populate An Online Store & Gift Registry

Use Smart Products to grow your online business. Output your Smart Products in your free Bridge Store. You can use this store to sell the Smart Products to your customers. The store includes gift registry software.

As An Image & Product Library

Use the Smart Products service as an image and product library. You can see comprehensive product data from many brands in one spot vs having to visit many different brand websites. You can use this database as a 'one-stop shop' to get all the current product prices, pictures, dimensions, stock, and descriptions. You can download this data.

See examples of how retailers add Smart Products to their online business »

Sell 18% More

Retailer's Average Percentage Increase in Sales
Retailers report selling 18% more when using the Smart Products service. In another study conducted by DeVine Corporation, retailers also reported selling more.

Read the Smart Products survey »

How Do Smart Products Help Your Gift Registry?

Married couple by sunset
Registry Benefits:
  • More brides will register at your store.
  • Brides will add more items to their registries.
  • Your registry sales will increase.
  • You'll save time and money in your management of registries.

Managing a gift registry takes a lot of time and money. This time consists of adding prices and pictures for registry products. Bridge's Smart Product service saves retailers this time by doing this work for them. Bridge helps 747+ retailers manage 64,038 products from 117+ brands for registrants. With one click, all items from a brand that the retailer wishes to offer a registrant are available on the retailer's website. No need to take pictures or look up prices.

How Do You Update Products On Your Website?

Eliminiate Unnecessary Steps

Retailers often go through the following steps when adding a product to their website:

  1. Realize they need a product on their website.
  2. Google the product.
  3. From the Google results, identify the correct product.
  4. Download the product's picture.
  5. Upload the picture to their own website.
  6. Add the price.
  7. Add supporting information (dimensions, description, etc.).
  8. Review the results and consider the process complete.

Bridge's Smart Products service helps retailers skip all these steps for up to 64,038 products from 117 brands. All the products from a brand are online instantly. No thought needed. Bridge saves hundreds of retailers thousands of hours on website maintenance.

Smart Products vs Excel

Most retailers get buried under Excel files and Dropbox links. Retailers are expected to add and update thousands of products. What if there was an instant way to update these products to your website? Smart Products let you bypass Dropbox and Excel.

Retailers that use Smart Products never have to worry about Excel files and Dropbox links. They get price changes and new introductions from partner brands instantly.

Excel logo Smart Products light bulb
Brand Sends You an Excel File You Sync with Brand's Smart Products
Slow. Often requires manual processing and uploading to a website.
Fast. Products appear in your Bridge account instantly.
Expensive. Costs your business thousands of dollars to maintain products.
Free. Sync with an unlimited number of Smart Products for free.
Requires computer-savvy staff.
Doesn't require more staffing. Maintenance-free product management.
Not accurate. Maintaining thousands of products is impossible.
Accurate. Prices and product content are accurate because Smart Brands maintain their respective items.

Smart Products vs Dropbox

Dropbox logo Smart Products light bulb
Brand Sends You a Dropbox Link You Sync with Brand's Smart Products
Slow. Requires constant downloading of Excel files and images and then uploading this data to your website.
Fast. In seconds all product data from the brand is 'live' in your Bridge account.
Not easy. Brands often send files to multiple emails and accounts, thereby creating a mess of files in different locations.
Easy. Use one Bridge account to access content from 117 brands.
Not intuitive. Files don't appear in context. Dropbox files are not organized like a website or product catalog.
Intuitive. Products appear next to relevant files. For example, Waterford products appear next to Waterford files.
Not complete. Stores often show just a fraction of what the brand offers online. Reason: the stores have to manually download content from Dropbox and add it to their sites.
Complete. Stores can display 100% of a brand's products online.

Comparison

In order to see how Smart Products help a retailer, let's compare two stores that sell the tableware line Juliska. Juliska is a Smart Brand partner.

Juliska offers 800 SKUs. Using the Smart Products program, Juliska shares these 800 products with its retailers instantly. If a store were to add these items manually without Bridge, it would pay someone $100s and require a week or more of time. With Bridge, it costs the store $0 and the items are online in minutes.

site comparison: Bridge vs. non-Bridge retailer
  • Shows 96 Juliska products (missing 712 products; shows 12% of line).
  • Does not show Juliska's logo.
  • No Juliska lifestyle images.
  • Products are not grouped by collection.
  • Products have incomplete information and often just one product photograph.
  • Misses most branding opportunities.
  • Shows 100% of Juliska s product line (shows all 808 products).
  • Shows Juliska logo.
  • Shows Juliska lifestyle images and slides.
  • Shows all 73 Juliska collections.
  • Shows pictures for all products.
  • Maximizes branding opportunities.

Bridge requires less time and money than Dropbox and Excel.

Save Your Business Money

Average Cost to Add 1,000 Products to a Website

Average cost of adding an item

Smart Products reduce your employee costs.

How?
Let's imagine your store pays an employee $15/per hour to add items to your website. Let's imagine this person can add up to 20 items per hour. Using this math, they are adding an item every 3 minutes. These 3 minutes entail:

  • Retrieving an image from the brand
  • Formatting the image for your website
  • Getting a price from the brand
  • Entering the product name, price, picture, description, and dimensions to your website

Therefore, the average cost per item on your site is: $.75 per item ($15 divided by 20). What if there was an easier way? The Smart Products service offers this solution. The Smart Products service is free for your business and offers your business up-to-date pictures, prices, and dimensions.

Employee cost:
$.75 per product
vs.
Smart Product cost:
$.00

In the above cost calculation, we estimate that adding an item manually costs about $.75. Notably, this cost does not include additional employee costs such as:

  • Time to manage employees
  • Employee benefits
  • Vacations
  • Sick days
  • Workspace
  • Computers
  • Software
  • Security

As such, the cost for an employee to add an item is more than $.75.

Save Time
and Speed Products to Customers

Average Time Required to Add 1,000 Products to a Website

Average time of adding an item

Smart Products enable you to instantly show new items and hide discontinued products. Instead of waiting weeks to add new introduction products, you have the items on your website in minutes.

Which Retailers Use Smart Products?

Herend costing savings by using Bridges

747+ retailers use Smart Products including:

  • Tableware and gift shops
  • Florists
  • Jewelry stores
  • Furniture stores
  • Hardware stores
  • Bedding & linen shops
  • Restaurant & hotel gift shops
  • Tableware and gift shops
  • Florists
  • Jewelry stores
  • Furniture stores
  • Hardware stores
  • Bedding & linen shops
  • Restaurant & hotel gift shops

View retail businesses that use Bridge »

How Do Smart Products Work?

bridge diagram

Bridge unifies how products are stored and shared.

What Are Retailers Saying About Bridge?

"I do about 20% more business a year by being a part of Bridge. Smart Products save me so much time when looking up pricing or showing a customer pictures. It is so nice to have this all done for me. It gives me more time to sell than working constantly on my website."
~ Mary Beth Wood, Owner ● The Crystal Plate ● Gainesville, GA

"Our registry service is much better with Bridge. Guests want the shopping experience to be quick, painless, and easy, and that's exactly what they get with Bridge. Happy customers buy more—so we're happy, too!"
~ Lee Sandberg ● Babcock Gifts ● Memphis, TN

"If I have to add items to my website myself, it is one of the last tasks I get around to doing. It's much easier with Smart Products. With Smart Products, the items are already synced and in our website. We're much more likely to sell items due to Bridge."
~ Terri Gray, Owner ● Ivy Cottage ● Mobile, AL

"We can't imagine managing our registry program without Bridge."
~ John Kuykendall ● Glass Bazaar ● Knoxville, TN

Bridge Store + Smart Products

Bridge Store is the official partner of Smart Products. Bridge Store is the easiest way to sell Smart Products online to the general public and to gift registry customers. While a business may use Smart Products with any third-party software, Bridge Store is the quickest, easiest, and most cost efficient.

FAQ for Smart Products Service

  • What will your website look like when you use the Smart Products service?
  • Can you sync products with any Smart Products brand?

See the answers to these questions and more on our Smart Brand FAQ page

Recent Updates to Smart Products
Newest Products:
$48.00 2 - Mug w/ Hndl Large 12 oz

NEW
Rosenthal
Velvet Rose
2 - Mug w/ Hndl Large 12 oz
$48.00
Added: April 9

$275.00 Vase 8 2/3 in

NEW
Rosenthal
Velvet Rose
Vase 8 2/3 in
$275.00
Added: April 9

$195.00 Vase 7 in

NEW
Rosenthal
Velvet Rose
Vase 7 in
$195.00
Added: April 9

$125.00 Vase 4 3/4 in

NEW
Rosenthal
Velvet Rose
Vase 4 3/4 in
$125.00
Added: April 9

$225.00 Tea Pot 45 oz

NEW
Rosenthal
Velvet Rose
Tea Pot 45 oz
$225.00
Added: April 9

View more new items
*
Price Changes:
$63.00 Dinner Plate
$3 • 5%
$60.00 $63.00
Pickard China
Signature Ultra-White China Body Gold With No Monogram
Dinner Plate

Updated: April 9
$41.00 Salad Plate
$2 • 5%
$39.00 $41.00
Pickard China
Signature Ultra-White China Body Gold With No Monogram
Salad Plate

Updated: April 9
$29.00 Butter Plate
$1 • 4%
$28.00 $29.00
Pickard China
Signature Ultra-White China Body Gold With No Monogram
Butter Plate

Updated: April 9
$63.00 Margaret Tea Cup
$3 • 5%
$60.00 $63.00
Pickard China
Signature Ultra-White China Body Gold With No Monogram
Margaret Tea Cup

Updated: April 9
$72.00 Soup Plate
$3 • 4%
$69.00 $72.00
Pickard China
Signature Ultra-White China Body Gold With No Monogram
Soup Plate

Updated: April 9
view more view less

Page tags: automated product updates, self-updating products, image library, image vault, file sharing, image repository, supply chain management, datafeed, social commerce, SoComm, product sharing, optimizing product content, collaboration, team, efficiency, data management, product information management, PIM, Digital Asset Management, DAM, product syncing service

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