Have you ever suggested that someone in your store go to your website? Chances are it would be better if encouraged them to simply come back to your physical store. A recent study has shown that websites help stores best when the website drive traffic to the physical location - and not vice versa.
"Customers who shop in stores tend to buy more, partly because they make more impulse purchases. And they're less likely to compare prices, because that's harder to do in store than online."Read the full article about boosting online sales by Temple University's Xueming Luo here
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Harvard Business Review