In this video, I discuss:
1. Why indie stores are having a hard-time competing online. 2. What these stores need to do to overcome the obstacles. 3. How Bridge's software can help them quickly.
I recommend that one view their website as a 'fish tank.' For starters, it has to be filled with brands, products, and features. When a store does this, the fish (aka the store) will thrive.
You can view the video larger at Vimeo:
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