How much does Bridge cost vs other marketing tools? Let's imagine a printed catalog costs $10 to print and send to a customer. The customer uses it for 10 minutes. It therefore costs $1 per minute.
The Bridge Smart Products service costs a brand $9 per year per retailer. Over that year, a retailer interacts with that Smart Product data for 104 minutes. This number is approximately 2 minutes per week. (Please note: some retailers view Smart Product data at a much higher rate, such as retailers that deal with Smart Product data for an hour or more per day). The brand paid: $0.085 per minute ($9/104).
Catalog: $10 / 1 minute / You pay $10 to get 1 minute of attention
Smart Products: $9 / 104 minutes / You pay $0.086 to get 1 minute of attention
Therefore, Smart Products deliver 116x more value ($10 / $0.086).
In the picture shown, we see author, NYU professor, and business owner Scott Galloway extol the value that Netflix offers compared to movies. He says that a $10 movie ticket to a $100m movie gives you $10m of action per $1. Netflix, for $10 a month, gives you access to $10b worth of entertainment. In other words, Netflix gives you $1b of entertainment per $1.
Movie: $100m / $10 ticket / $1 gets you $10m
Netflix: $10b / $10/month / $1 gets you $1b
$1b / $10m = 100.
Netflix gives the consumer 100x more value.
In a similar fashion to Netflix, Bridge seeks to offer to brands and retailers value that is a multiple of other options. Bridge actually offers more value than Netflix (100x vs 116x).
PS-I recommend Scott's book Post Corona. It's about tech and business in the future. Please find it here:
Learn more Smart Product pricing for brands:
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