ModernRetail shares some insights about boosting traffic:
"About 26.8% of Amazon’s traffic comes from search engines ... while close to half — 43.8% — of Walmart’s web traffic comes from search. Boosting those numbers is a simple matter of boosting external links. Because most major search engines give significant weight to the number of referral links that drive people to a given page, one way for Amazon to ensure that its products rank highly in search results is to help those products get a lot of external traffic."
A way to boost traffic is get 'influencers' to link to your site. Amazon and social media platforms are paying people 1% of the order to refer traffic:
"[Amazon] has ... actively recruited more social media stars to join the Amazon Influencer Program, which integrates with most social platforms (minus, for now, TikTok) and gives influencers commissions between 1% and 10% on sales that they refer."
Bridge offers its clients a network of back links leading to them. For example, a retailer that uses Bridge can expect links to lead to it from sales reps' Bridge sites and brands' Bridge sites.
Read the full ModernRetail article:
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