When looking at this gift registry on theknot.com, we can see that the bride registered at three stores:
- Amazon: market capitalization is $1.652 trillion; spends millions on its website each each month.
- Wayfair: market capitalization is $29 billion; spends millions on its website each each month.
- Julianne's: not a publicly traded company; an indie store located in Texas that is powered by Bridge and pays us $0 each month.
The Julianne's link shown in the screenshot leads to Julianne's Bridge Store. Specifically, it leads to the registrant's registry on Julianne's Bridge Store. Friends and family can easily browse the registrant's list, and checkout.
Using Bridge, an indie store can offer a registry solution comparable to big tech companies. Julianne's can sit side by side with Amazon and Wayfair. In this way, Bridge is leveling the playing field for indie stores.
And, the store is not paying thousands of dollars each month. In fact, it may be paying nothing. The reason we can do this is that brands pay us a monthly fee to promote their products on authorized stores’ websites (the Smart Products service).
Check out Jordyn and Ben's registry on theknot.com:
Check out their registry on Julianne's:
Learn more about Bridge's registry service:
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