A customer emailed one of our client's this morning. The customer sent the email to praise the store's marketing effort. That marketing effort was designed and is managed by: Bridge. It required no effort by the store.
How the marketing works:
- A customer buys a registry gift for a couple.
- Approximately a year later, the Bridge software emails the customer on the couple's wedding anniversary. The email reminds the customers that it is the couple's anniversary.
In the nice reply from the customer, the customer says the email had the desired effect. It reminded the customer about the anniversary, as well as encouraged the customer to visit the retailer's Bridge Store and browse.
The customer says:
To the owner of Luxury Gift Shop:
This email is such an awesome marketing campaign. I am Robby Swank’s aunt who lives in Dallas. It made me stop and look at your website.
Bridge manages more than 5,000 registries each year. For each of these registries, we send anniversary emails. We send them on each anniversary. If each registry has 20 purchases, that is 100,000 anniversary emails we'll send out on behalf of stores. These emails produce free traffic to the respective retailer's Bridge Store. And, they produce more purchases.
These anniversary reminders are a reason that stores should keep past registries and not delete them. Otherwise, if a store deletes a past registry, these reminders will not be sent and customers won't have the nice experience that Janice did.
For privacy, we have changed the names from the original email.
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praise for bridge
successful gift registry marketing