Amazon may be misleading shoppers about who is selling item on Amazon, shares RetailDive. RetailDive covers a lawsuit settlement between Williams-Sonoma and Amazon. In the lawsuit, it appears that Amazon was suggesting that Williams-Sonoma was selling on Amazon when it's wasn't.. Excerpt:
"In its complaint, Williams-Sonoma said that "at the top of product pages for purported Williams-Sonoma products for sale on the platform and 'Fulfilled by Amazon,' the phrase 'by Williams-Sonoma' appears in blue font with a hyperlink, immediately above the product image and price." "
I can substantiate the claims by Williams-Sonoma. Amazon makes if very difficult to know who the seller is. I was on Amazon and looking at a dinner plate. In trying to find the name of a dinner plate seller, I had to go down a rabbit hole of links. I think this is disingenuous.
The lawsuit also claims that Amazon's private label unit stole product designs from Williams-Sonoma. Amazon has been accused of similar practices by other companies, including shoe maker Allbirds.
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