Have you considered selling on Amazon? If you do, you'll never know your customer. Modern Retail did a story on subscription boxes and shared this about a seller's experience on Amazon:
"...one concern is the limited data that Amazon shares with its sellers. When Speach fulfills a customer order on Amazon, he sees the order number, the type of item purchased, the delivery location and the deadline for sending out a shipment. He can’t see any personal details about each customer. “We don’t even get a direct phone number for the recipient,” he said."
If Amazon isn't going to let you know your customer, how are you going to email them offers and build a relationship with them?
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