This drawing shows how the Smart Products service speeds products to a retailer’s website. A brand traditionally has to 'break' its website contents down into pieces (product data and images), and then share this with the store piecemeal via Dropbox or another file-sharing service. Bridge's service helps brands and stores skip these time-consuming and expensive steps.
In the example shown, the retailer Cook's Station wishes to add Joseph Joseph products to its website. Without Bridge's Smart Products service, the retailer would have to spend hours looking through Joseph Joseph's image vault to pick out and download images. Then it would need to add those to its website. Since Joseph Joseph is a Smart Products member, Cook's Station can skip that work: all the products are instantly in Cook's Station's Bridge Store. Customers can buy items and add them to registries instantly.
The Smart Products service helps Joseph Joseph speed products to its retailers websites, and it helps retailers save money and time and sell more.
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