In a TotalRetail blog post, Rajat Jain, a CEO of a steel marketplace, shares compelling reasons why B-2-B commerce is growing. His reasons include:
- Mobile Phones. Technology is now more widespread and accepted. For example, we now have more powerful mobile phones.
- Cost. Creating technology is now cheaper. Brands can now more quickly offer powerful B-2-B wholesale solutions.
- The group is smarter than the individual. There is a 'snow ball' effect with B-2-B marketplaces. We want to be part of a larger community that shares information (e.g. reviews, etc.) and the collective power of this marketplace will always be greater than individual sales person.
- Retirement. Young people are taking over retiring people's jobs each year--and young people want to use technology. They grew up on Facebook and don't like faxes.
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