In this time of uncertainty, how can your store help customers? I recommend reviewing the strategies of two retailers. The Fisherman's Wife (in North Carolina) and Elizabeth Clair's (in Mississippi) are promoting pick up and curbside delivery. Buying online and picking up in store is referred to as "BOPIS."
In this same spirit, Carol Schroeder, the indie store owner and writer, shared an email this morning promoting BOPIS:
What you can do:
1. Write up your promotion to encourage shopping online or by telephone.
2. Promote pick up or curbside delivery.
3. Share this news via your Bridge news page, social media, and email.
Fisherman's Wife's post: https://fishermanswife.bridgecatalog.com/news.cfm?id=19447
Elizabeth's Clair's post: https://www.elizabethclairs.com/news.cfm?id=19455
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