Your home page now shows more pictures of registrants.
+ This will increase you sales.
+ This will increase your Google ranking.
Your Newsfeed now shows:
+ A congratulations for those celebrating a wedding.
+ A reminder for those registrants celebrating anniversaries.
+ When a registrant opens a registry
When potential a registrant see these posts, she or he will be be more likely to register at the store. When a registrant or customer scrolls down your Newsfeed viewing the brides, this keeps the visitor on your site longer. Google records this time and gives your site a higher rank. In addition, each registry alert has links leading to a registry feature which also is good for a store's Google ranking.
See this feature in action on Persnickety's website:
View Post at Bridge