News from Bridge
Bridge in the News
September 26
41 Madison in 1892
41 Madison in 1892
41 Madison in 1892
September 26
When we visit the New York Tabletop Show next month, it's fun to think about what was there before. One hundred years ago, there was a giant entertainment complex across the street from 41 Madison: Madison Square Garden. Yes, that Madison Square Garden. Years later, it would move uptown.
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New Yorker Magazine Cover: Mom & Pop Mega Super Store
September 26
In some ways, Bridge makes this cover true: we allow small mom and pop stores to offer massive, 'mega' online stores. For example, the Ivy House store in Dallas, Texas, is just 2,000 square feet with three employees--yet with Bridge's software offers a website with 54,383 products.
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September 25
Ginori in This Week’s WSJ Magazine
Ginori in This Week’s WSJ Magazine
September 22
Store Reduces Website Costs by 90%
Store Reduces Website Costs by 90%
Store Reduces Website Costs by 90%
September 22
Contemporary Concepts, one of America’s premier luxury gift and tabletop stores, cut its website maintenance costs 90% by joining Bridge. The store, located in Pittsburgh, PA, joined Bridge this month. Before joining Bridge, the store was responsible for managing about 56,000 products online. The staff had to update prices for each item, find pictures, and load descriptions. By joining Bridge and using Bridge's product updating service (Smart Products), the store could offload ...
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Upgraded Feature: More Easily Offer Advanced Monogram Services
September 21
Your customers can now more easily access your custom monogram services. Customers can access the advanced monogram services page from a specific product details page. (Previously, they could only access this service from the brand's home page.)
In the example shown, we are viewing a Pickard Signature product on Texas-based retailer The Ivy House. The customer sees the link "Custom Monogram Order Form For Pickard Signature". Clicking this takes them to the ...
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In the example shown, we are viewing a Pickard Signature product on Texas-based retailer The Ivy House. The customer sees the link "Custom Monogram Order Form For Pickard Signature". Clicking this takes them to the ...
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Engadget: Watchdog accuses Amazon of price gouging during the pandemic
September 20
Excerpt:
According to the report, the cost of a 50-pack of disposable face masks jumped from about $4 on April 1st to $39.99 on August 16th. That’s a 900 percent increase. Toilet paper sold by other retailers for $6.89 sold on Amazon for nearly $37, Public Citizen says.
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Unfortunately, there are no federal laws against price gouging (only state laws) so Amazon would just face state penalties. Public Citizen is calling for a federal price gouging law.
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According to the report, the cost of a 50-pack of disposable face masks jumped from about $4 on April 1st to $39.99 on August 16th. That’s a 900 percent increase. Toilet paper sold by other retailers for $6.89 sold on Amazon for nearly $37, Public Citizen says.
...................
Unfortunately, there are no federal laws against price gouging (only state laws) so Amazon would just face state penalties. Public Citizen is calling for a federal price gouging law.
...
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Tableware Today: Vista Alegre Advertisements Feature Bridge Logo
September 19
Retailers know that Bridge offers the easiest online tools to help them sell more. For this reason, the distributor Vista Alegre, which is Portugal’s largest producer of porcelain products, promotes Bridge in its advertisements. Retailers using Bridge and reading Tableware Today will see the logo and know that the products shown are already available to sell via the store’s respective Bridge Store. If the retailer does not use Bridge yet, it may join the brand on Bridge for free.&...
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September 19
Your Indie Sticker
Your Indie Sticker
Your Indie Sticker
September 19
While waiting for breakfast, I noticed this ‘Boycott Amazon’ sticker. I think that getting customers to stop something—or start something—is a tough practice. There are fields of science (psychology) and marketing (branding) dedicated to this. Is it easier to get someone to start or stop (boycott) something?
I think that offering a solution (start something) is easier.
I recommend that stores encourage customers to choose them over Amazon because the ...
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I think that offering a solution (start something) is easier.
I recommend that stores encourage customers to choose them over Amazon because the ...
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September 15
New Feature: More Easily Manage Registry Credit
New Feature: More Easily Manage Registry Credit
New Feature: More Easily Manage Registry Credit
September 15
You can now more easily view the credit status for a registry item. When viewing an order, just look below the product's name, and your Bridge will show you the registry accounting status. In the example shown, there is credit due to the registrant for the value of the item shown.
Accurately managing registry credit is an important part of keeping your registry accounting books accurate and making registrants and gift-givers happy. Let's imagine an order has three products in it. With ...
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Accurately managing registry credit is an important part of keeping your registry accounting books accurate and making registrants and gift-givers happy. Let's imagine an order has three products in it. With ...
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September 14
Home decor demand on the rise due to Coronavirus
Home decor demand on the rise due to Coronavirus
Home decor demand on the rise due to Coronavirus
September 14
Coronavirus has resulted in a national shutdown, with many companies shifting to having at least some employees permanently working from home. People ended up spending most of their days at home during the week and, having nowhere to go due to the shutdown, on the weekends. Having a more intimate relationship with their domiciles, appears to have encouraged people to have an increased interest in decorating the place where they're now spending most of their time.
RH, formerly known as ...
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RH, formerly known as ...
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September 11
Amazon's Ruthlessness Reaches New Level
Amazon's Ruthlessness Reaches New Level
Amazon's Ruthlessness Reaches New Level
September 11
There is a general feeling among the public that Amazon is a ruthless behemoth. A survey conducted by CNBC|SurveyMonkey Small Business Survey showed that 59% of the public think Amazon is bad for business. "This represents a significant shift from just two years ago, when opinion was nearly split between those saying Amazon is bad for small businesses (37%) and those saying it’s good (33%)."
One of the many reasons Amazon is viewed this way is because of ...
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One of the many reasons Amazon is viewed this way is because of ...
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September 11
"Will you be home for Christmas this year?"
"Will you be home for Christmas this year?"
"Will you be home for Christmas this year?"
September 11
That is the question my family posed to me last night during our more-frequent FaceTime conversations.
With the passing Labor Day weekend, students entering their in-person or online school year, and the ending of a strange summer season during a global pandemic, people are looking forward to a time that can bring spirit and happiness to the darkness: the holidays.
But how holly and jolly will this holiday season be in terms of shopping? After all, the holidays are notorious ...
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With the passing Labor Day weekend, students entering their in-person or online school year, and the ending of a strange summer season during a global pandemic, people are looking forward to a time that can bring spirit and happiness to the darkness: the holidays.
But how holly and jolly will this holiday season be in terms of shopping? After all, the holidays are notorious ...
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Manhattan’s Office Buildings Are Empty. But for How Long?
September 9
Today's NY Times shares that many businesses are decreasing their office space footprint as they let employees work from home.
We are entering a new and unusual time post-COVID. More and more people will be working from home, further encouraging companies to decrease their amount of office space. I think this is a good thing for the most part, as it will open up jobs for people who don't necessarily live near a company's office. It also allows people to work from the comfort of their own home...
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We are entering a new and unusual time post-COVID. More and more people will be working from home, further encouraging companies to decrease their amount of office space. I think this is a good thing for the most part, as it will open up jobs for people who don't necessarily live near a company's office. It also allows people to work from the comfort of their own home...
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Financial Times Reveals Massive Amazon Fake Review Scandal
September 9
Excerpt:
Amazon.com has removed 20,000 product reviews after a Financial Times (FT) investigation suggested that some of the site's top U.K. reviewers may have profited from leaving positive ratings, reports Business Insider. The paper's analysis showed nine of Amazon's top 10 U.K. reviewers dished out five-star reviews to products from little-known Chinese brands. The FT found the same products in Facebook groups and forums that offer free products or money in exchange for ratings....
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Amazon.com has removed 20,000 product reviews after a Financial Times (FT) investigation suggested that some of the site's top U.K. reviewers may have profited from leaving positive ratings, reports Business Insider. The paper's analysis showed nine of Amazon's top 10 U.K. reviewers dished out five-star reviews to products from little-known Chinese brands. The FT found the same products in Facebook groups and forums that offer free products or money in exchange for ratings....
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‘Boring is the New Oil: Why the Tedious and Mundane Outpace Innovation’
September 4
Today’s Times shares how Amazon sends out plenty of press releases announcing innovative services but actually invests the vast majority of its resources into very old-fashioned techniques.
I believe the business world often gives too much attention to innovation. I imagine this is due to many business people consuming news, books, and other media that laud innovation. I believe the reason these outlets overpromote innovation that one can’t sell a book promising: boring. &...
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I believe the business world often gives too much attention to innovation. I imagine this is due to many business people consuming news, books, and other media that laud innovation. I believe the reason these outlets overpromote innovation that one can’t sell a book promising: boring. &...
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Bridge Virtual Happy Hour
Event: Thursday, Oct. 8
FOR ALL MEMBERS
You're invited to our next Virtual Happy Hour.
Join us to learn and have a drink.
We'll:
Date: Thursday, October 8th*
*Please note: this is an updated date. The original date was October 1st.
Time: 5:30 pm - 6:30 pm EST
Format: Casual
Audience:
All members are invited. We will answers questions from stores, brands, and reps...
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You're invited to our next Virtual Happy Hour.
Join us to learn and have a drink.
We'll:
- Hear from members about what is working for their stores and brands.
- Review new Bridge features.
- Answer your questions.
Date: Thursday, October 8th*
*Please note: this is an updated date. The original date was October 1st.
Time: 5:30 pm - 6:30 pm EST
Format: Casual
Audience:
All members are invited. We will answers questions from stores, brands, and reps...
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September 3
Upgraded Feature: Nicer Lifestyle Photos
Upgraded Feature: Nicer Lifestyle Photos
Upgraded Feature: Nicer Lifestyle Photos
September 3
You can now display nicer lifestyle pictures. In the example, we see 'before' and 'after' examples showing the difference.
What do you need to do? Reload your lifestyle pictures to take advantage of this upgrade. Please load the highest resolution image you that you have in order display the best picture quality.
To see the real-world example, please visit this Arte Italica pattern:
https://arteitalica.bridgecatalog.com/results.cfm/Arte_Italica?pattern=26497
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What do you need to do? Reload your lifestyle pictures to take advantage of this upgrade. Please load the highest resolution image you that you have in order display the best picture quality.
To see the real-world example, please visit this Arte Italica pattern:
https://arteitalica.bridgecatalog.com/results.cfm/Arte_Italica?pattern=26497
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September 3
Web Design Trends: 2010 to 2020
Web Design Trends: 2010 to 2020
Web Design Trends: 2010 to 2020
September 3
Since 2010, we have noticed the trends shown here.
Related article:
https://marketplace.bridgecatalog.com/news.cfm?id=10126
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Related article:
https://marketplace.bridgecatalog.com/news.cfm?id=10126
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Walmart Is Building An Advertising Platform
August 29
Walmart is building an advertising platform and seeks to acquire entities like TikTok that have lots of eyeballs. It can advertise its own products as well as those from its third-party sellers.
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Bridge in the News