News from Bridge
Bridge in the News
Bridge featured in HFN magazine

June 2017
Bridge Brand Conference

HFN covers Bridge's Brand Conference.

Bridge featured in HFN magazine

December 2016
HFN Magazine: $2 Million Milestone

HFN shares that Bridge has doubled year-over-year sales processed for clients.

Bridge featured in HFN magazine

November 2015
HFN Magazine: $1 Million Milestone

HFN highlights Bridge's handling of $1 million in online gift registry sales in 2015.

Image of Bridge article in Tableware Today

June 2015
Tableware Today: Last Word Column

Jason Solarek shares trends in e-commerce.

Image of Bridge article in HFN magazine

May 2015
HFN Magazine: E-commerce Update

Allison Zisko interviews Jason Solarek about Bridge's new services.
Featured News
Featured News
Skyros Showroom / AmericasMart

Save the Date...

Wish to grow your online gift registry business?
Think that Zola has you beat?

Join Skyros Designs and Jason Solarek for drinks and 7 steps to build your online registry business. Jason will show you 7 free techniques to grow your online gift registry business.

Friday, July 12th
5 - 6 pm
Skyros Designs Showroom
Building 2 / 9th Floor / Suite 919 (next to the escalators)
AmericasMart
Drinks and lights snacks will be served
Cost: Free

Learn more about Skyros Designs:
https://skyros.... ...
Read More

» RSVP
Featured News
Featured News
Great news: your Bridge is getting an upgrade in April.  Our team has rebuilt the Bridge software from the ground up. 

We're upgrading your business for free. This free upgrade is especially valuable because a new retail website costs $11,000 - $29,000 on average to setup. (Source: Atlantic Business Technologies.)

What's New in Bridge 2.0?

1. New Design.
New, modern, sleek design with more white space.

2. New Responsiveness.
Visit any page with any device. All pages are optimized for mobile--even ... ...
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Featured News
Featured News
Juliska Showroom / AmericasMart

Save the Date...

Please join Juliska and Bridge for refreshments and an opportunity to grow your Juliska business. Jason Solarek will share 5 steps to grow your online business in the age of Amazon.

Thursday, July 11th
5 - 6 pm
Juliska Showroom
Building 2 / 9th Floor / Suite #928B
AmericasMart / Atlanta
Wine, soft drinks, and lights snacks will be served
Cost: Free


Learn more about Juliska:
https://juliska.bridgecatalog.com/ ...
Read More

» RSVP
April 18
April 18

Imagine helping your brands sell direct and bypass you? That’s what Nordstrom is faced with doing as it gets beat up by Amazon and online sellers. As the Nordstrom CEO, think about the dire straits you’d have to be in to approve this. But since most retailers didn’t plan 20 years ago for the internet tsunami, they’re stuck playing package boy for Wall St. darling Amazon.

I agree that it’s great to get customers in the store—I just wish it wasn’t under these terms. It’s like saying you enjoy ... ...
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April 17
April 17
Michel Rolland, the famous wine consultant, praises Chef & Sommelier Oenologue glassware (which is designed by his wife). Chef & Sommelier is a Smart Brand member.
April 17
April 17
When you tally up all the stores that have opened and closed this year, there’s a net loss of 3,300 stores, shares today’s WSJ.
April 16
April 16
Only Tiffany & Co. could buy a full page in the Wall St. Journal magazine to advertise one glass. :)
April 16
April 16
Happy Spring from the East Village
April 16
April 16
We're happy to announce that Sagaform is joining the Smart Products program. Details to come soon.

Learn more:
https://www.sagaform.us
April 16
April 16
We thank Mr. Hubert and wish good luck to Ms. Barry. Mr. Hubert helped right the ship at Best Buy and fend off Amazon, and Ms. Barry, who has worked with the company for 20 years, is taking over as CEO. Best Buy, whose stock is up 3x since 2013, has outlasted fallen household-names like Circuit City, Sport Authority, and Toys “R” Us.
April 15
April 15
Facebook is filled with so many fake ads that Dr. Oz (yes, that doctor) has to write a letter to the Wall St Journal.
April 15
April 15
Are Indie Stores 'Digitally Poor'?

There are millions of indie stores in the world who don’t get to succeed online. They get ripped off by web designers and coders, have to pay local taxes unlike many Amazon sellers, don’t have access to cheap money from Wall St. like Amazon.com, and get attacked by hackers looking to steal credit cards, all factors which prevent them from running their business, helping their customers, and servicing their communities. Because of these expenses and obstacles, ... ...
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April 12
April 12
YouTube is likely filled with a lot of fake entities posting content, reports today’s WSJ. Why is this notable? Because YouTube is increasingly carrying kids videos geared to our kids. I believe knowing who is broadcasting videos to our nation’s children is important. YouTube should require a entity posting certain content to authenticate their identity—and maybe should do this for all content posted. Truth should have a true author.
April 10
April 10

Does your brand have a high 'digital IQ'? Gartner shares that 62% of brands that deal with B2B have a low digital IQ.

Excerpt:
"B2B companies have historically relied on manual and in-person methods to market and sell their products. Those include connections made at trade shows, tried-and-true sales team relationships, and channel partner agreements that have been in place for eons...[sic] Manufacturing brands must dramatically advance their digital competencies to keep up with massive shifts in ... ...
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April 10
April 10


Happy to see all the 5-star customer reviews posted to Suzanne Roberts Gifts’ Bridge page.

Please share with us your successes and experiences with reviews. Reviews help increase your Google ranking, boost staff morale, and inform your potential customers.


April 8
April 8

Facebook is helping thieves share stolen credit cards. Thanks, Mark Zuckerberg.

Wired is promoting sharing the article on Facebook in the left-hand margin. Promoting sharing on a platform that has so many sharing holes in it is a bit ironic.

https://www.wired.com/story/facebook-cybercrime-groups-again

April 6
April 6

I just opened a box with 400 new decals for our stores! Stores can place these two-sided decals on their front doors and windows next to their Visa and Amex decals.

Please message us to get in front of the line for who will receive these first. :)

Shop indie!

ps ~ A special thanks for Eric at Poster Prints. He coordinated this print project: eric@postersigns.com
April 5
April 5
54% of people looking for a product go directly to Amazon. That’s not good for nearly anyone in our industry. Amazon takes a 30% cut and keeps all the customer’s contact information (email, tel, address). If you’re a retailer, you can’t operate a successful business giving away 30% of your 50% cut of a retail sale.

If you’re a brand, over the last few year you were probably relishing in selling direct, cutting out the rep commission, and getting 100% of the sale. Well now Amazon is your new ... ...
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April 3
 
April 3
The default price floor for Smart Products is now $100. The old price was $50.

We increased the price floor to reduce the number of orders you may receive for small, 'one off' orders. Some Smart Brands have a $100 or $200 minimum order. By raising the price floor, we reduce the likelihood you'll have to place a special order yet not meet the minimum order.

Please note: even if an item have the price floor in effect, a customer will be prompted to call your store to order it, and can still add ... ...
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April 3
April 3
NYC is forming a new group to help protect its infrastructure. I'd like to see a similar group formed to help protect its residents and businesses, as well as police business websites and hosting companies to ensure they're meeting accepted standards for security. Currently, our cyber security laws are reactive vs preventative.

Read the full article here:
https://www.wsj.com/articles/new-york-launches-a-cybercrime-brigade-11554160104 ...
Read More

Next page

Bridge in the News
Bridge featured in HFN magazine

June 2017
Bridge Brand Conference

HFN covers Bridge's Brand Conference.

Bridge featured in HFN magazine

December 2016
HFN Magazine: $2 Million Milestone

HFN shares that Bridge has doubled year-over-year sales processed for clients.

Bridge featured in HFN magazine

November 2015
HFN Magazine: $1 Million Milestone

HFN highlights Bridge's handling of $1 million in online gift registry sales in 2015.

Image of Bridge article in Tableware Today

June 2015
Tableware Today: Last Word Column

Jason Solarek shares trends in e-commerce.

Image of Bridge article in HFN magazine

May 2015
HFN Magazine: E-commerce Update

Allison Zisko interviews Jason Solarek about Bridge's new services.
...