News from Bridge
Bridge in the News
December 2016
HFN Magazine: $2 Million Milestone
HFN shares that Bridge has doubled year-over-year sales processed for clients.
November 2015
HFN Magazine: $1 Million Milestone
HFN highlights Bridge's handling of $1 million in online gift registry sales in 2015.
May 2015
HFN Magazine: E-commerce Update
Allison Zisko interviews Jason Solarek about Bridge's new services.
December 2016
HFN Magazine: $2 Million Milestone
HFN shares that Bridge has doubled year-over-year sales processed for clients.
November 2015
HFN Magazine: $1 Million Milestone
HFN highlights Bridge's handling of $1 million in online gift registry sales in 2015.
May 2015
HFN Magazine: E-commerce Update
Allison Zisko interviews Jason Solarek about Bridge's new services.
Featured News
Featured News
How can you prepare for Black Friday / Cyber Monday?
Here's a checklist:
1. 'Seed the sale' by telling customers to expect deals.
"Promote sales, promote sales, promote sales," said Sucharita Kodali, principal analyst of e-business and channel strategy at Forrester. "It's the number one thing that shoppers look for during the holidays." (Source: Retail Dive)
You can do this via posts on Bridge and social media.
2. Craft an irresistible offer.
3. Organize your upcoming sales / discounts.
You can do ... ...
Read More
How can you prepare for Black Friday / Cyber Monday?
Here's a checklist:
1. 'Seed the sale' by telling customers to expect deals.
"Promote sales, promote sales, promote sales," said Sucharita Kodali, principal analyst of e-business and channel strategy at Forrester. "It's the number one thing that shoppers look for during the holidays." (Source: Retail Dive)
You can do this via posts on Bridge and social media.
2. Craft an irresistible offer.
3. Organize your upcoming sales / discounts.
You can do ... ...
Read More
Featured News
Featured News
We're happy that REI, with 154 stores and $2.4b in revenue, is finally catching up to Bridge.
REI, the outdoor gear retailer, made news last week when it announced that it was offering an expanded selection of gear online from big brands like Salomon (the outdoor, athletic shoe company).
Excerpt:
The expansion allows customers to choose from a wider range of products. "This functionality opens up so many doors for our customers and gives them access to new sizes and styles of products that we ... ...
Read More
We're happy that REI, with 154 stores and $2.4b in revenue, is finally catching up to Bridge.
REI, the outdoor gear retailer, made news last week when it announced that it was offering an expanded selection of gear online from big brands like Salomon (the outdoor, athletic shoe company).
Excerpt:
The expansion allows customers to choose from a wider range of products. "This functionality opens up so many doors for our customers and gives them access to new sizes and styles of products that we ... ...
Read More
Yesterday
What's on your store's holiday list? How about charging featured brands $500,000?
Bloomberg shares how Amazon and Walmart use a 'pay to play' scheme to charge brands:
https://www.bloomberg.com/news/articles/2019-10-17/amazon-holiday-toy-list-slots-can-cost-brands-up-to-2-million
Excerpt:
What sets Amazon apart from other retailers is how much it charges for space on its toy page over the holidays. A narrow strip across the top of the web page costs $500,000 per month in November and December, up ... ...
Read More
What's on your store's holiday list? How about charging featured brands $500,000?
Bloomberg shares how Amazon and Walmart use a 'pay to play' scheme to charge brands:
https://www.bloomberg.com/news/articles/2019-10-17/amazon-holiday-toy-list-slots-can-cost-brands-up-to-2-million
Excerpt:
What sets Amazon apart from other retailers is how much it charges for space on its toy page over the holidays. A narrow strip across the top of the web page costs $500,000 per month in November and December, up ... ...
Read More
Yesterday
Oct. 17, 2019 - President Trump celebrates the opening of the new Louis Vuitton store in Alvarado, Texas. Alvarado is a small town of 5000 people and will employ 500 people. Some consumers say they want their luxury labels coming from their place of origin. What do you think?
Watch the event here: https://www.youtube.com/watch?v=qgZNf6-DmVE
View Post
Oct. 17, 2019 - President Trump celebrates the opening of the new Louis Vuitton store in Alvarado, Texas. Alvarado is a small town of 5000 people and will employ 500 people. Some consumers say they want their luxury labels coming from their place of origin. What do you think?
Watch the event here: https://www.youtube.com/watch?v=qgZNf6-DmVE
View Post
Wednesday, October 16
New Feature
Your home page (which we call the Newsfeed) now shows more pictures of registrants.
Benefits:
+ This will increase you sales.
+ This will increase your Google ranking.
Details:
Your Newsfeed now shows:
+ A congratulations for those celebrating a wedding.
+ A reminder for those registrants celebrating anniversaries.
+ When a registrant opens a registry
When potential a registrant see these posts, she or he will be be more likely to register at the store. When a registrant or customer scrolls ... ...
Read More
New Feature
Your home page (which we call the Newsfeed) now shows more pictures of registrants.
Benefits:
+ This will increase you sales.
+ This will increase your Google ranking.
Details:
Your Newsfeed now shows:
+ A congratulations for those celebrating a wedding.
+ A reminder for those registrants celebrating anniversaries.
+ When a registrant opens a registry
When potential a registrant see these posts, she or he will be be more likely to register at the store. When a registrant or customer scrolls ... ...
Read More
Wednesday, October 16
Scam Alert:
Scammers are ordering items and then claiming to not have made the order.
Here is more information on what happened:
An indie retailer received a large order for Versace to ship to Canada. After the product was shipped and delivered, the customer said it never ordered it.
The indie store owner then spends hours dealing with the issue.
What to watch out for:
+ Large orders.
+ Orders for brand name items like Versace that can easily be resold domestically or overseas.
+ Orders that ship ... ...
Read More
Scam Alert:
Scammers are ordering items and then claiming to not have made the order.
Here is more information on what happened:
An indie retailer received a large order for Versace to ship to Canada. After the product was shipped and delivered, the customer said it never ordered it.
The indie store owner then spends hours dealing with the issue.
What to watch out for:
+ Large orders.
+ Orders for brand name items like Versace that can easily be resold domestically or overseas.
+ Orders that ship ... ...
Read More
Monday, October 14
More customers plan to shop online than in-store this holiday season:
Fifty-four percent of survey respondents said they plan to shop online and 46% plan to shop in-store during the 2019 holiday season, shares Retail Dive from a PwC survey.
Just as recently as 2015, the equation was flipped: 58% of shoppers purchased goods in-store and 42% did so online.
Read more:
https://www.retaildive.com/news/pwc-54-of-consumers-to-shop-online-for-the-holidays/564483/ ...
Read More
More customers plan to shop online than in-store this holiday season:
Fifty-four percent of survey respondents said they plan to shop online and 46% plan to shop in-store during the 2019 holiday season, shares Retail Dive from a PwC survey.
Just as recently as 2015, the equation was flipped: 58% of shoppers purchased goods in-store and 42% did so online.
Read more:
https://www.retaildive.com/news/pwc-54-of-consumers-to-shop-online-for-the-holidays/564483/ ...
Read More
Thursday, October 10
Are sneakers for weddings a new trend?
I just got an email from the shoe company Stuart Weitzman. In addition to all the high heels they have, now have these. It is hard to see, but there are pearls at the holes for the laces. Very festive, very cute.
View Post
Are sneakers for weddings a new trend?
I just got an email from the shoe company Stuart Weitzman. In addition to all the high heels they have, now have these. It is hard to see, but there are pearls at the holes for the laces. Very festive, very cute.
View Post
Thursday, October 10
New Feature
You can now quickly designate an item as being safe for the microwave, oven, freezer, and/or dishwasher. Just log in and visit the product. You'll see check boxes for each respective care term.
In the first example, we see an item with all the care features selected. In the second example, the Juliska item is only dishwasher safe. We see how Juliska can choose to just check the "Dishwasher Safe" box.
What if the item should NOT go in the microwave? Then you would list that in the ... ...
Read More
New Feature
You can now quickly designate an item as being safe for the microwave, oven, freezer, and/or dishwasher. Just log in and visit the product. You'll see check boxes for each respective care term.
In the first example, we see an item with all the care features selected. In the second example, the Juliska item is only dishwasher safe. We see how Juliska can choose to just check the "Dishwasher Safe" box.
What if the item should NOT go in the microwave? Then you would list that in the ... ...
Read More
Thursday, October 10
Make the Table Your Canvas
How to Decorate a Dinner Table Like a Professional ~ Read this story from the NY Times
By Aimee Farrell
In our modern age, when meals are often shared not only with our immediate guests but with a whole cohort of friends on Instagram, dressing the dinner table has become a ritual that invites both artistic flourish and forensic precision. To simplify the process, T asked a host of creative types — from a husband-and-wife design duo to an artist and a team of florists — to... ...
Read More
Make the Table Your Canvas
How to Decorate a Dinner Table Like a Professional ~ Read this story from the NY Times
By Aimee Farrell
In our modern age, when meals are often shared not only with our immediate guests but with a whole cohort of friends on Instagram, dressing the dinner table has become a ritual that invites both artistic flourish and forensic precision. To simplify the process, T asked a host of creative types — from a husband-and-wife design duo to an artist and a team of florists — to... ...
Read More
Monday, October 7
Nice to see four Smart Brands featured on one page in HFN: Moser, Royal Copenhagen, Iitala, and Royal Limoges.
View Post
Nice to see four Smart Brands featured on one page in HFN: Moser, Royal Copenhagen, Iitala, and Royal Limoges.
View Post
Sunday, October 6
While stores are closing, Bridge sales are growing.
Bridge is processing $4k more per day in orders for our retailers compared to the same period last year. This boost is particularly relevant considering more than 7k brick-and-mortar stores will close this year.
When viewed annually, this $4k increase will results in more than $1.2 million dollars in additional sales for our retailers, brands, and reps using the Bridge network. As a reference, in our early years, we did about $1m in sales in ... ...
Read More
While stores are closing, Bridge sales are growing.
Bridge is processing $4k more per day in orders for our retailers compared to the same period last year. This boost is particularly relevant considering more than 7k brick-and-mortar stores will close this year.
When viewed annually, this $4k increase will results in more than $1.2 million dollars in additional sales for our retailers, brands, and reps using the Bridge network. As a reference, in our early years, we did about $1m in sales in ... ...
Read More
Friday, October 4
Store revenue is expected to increase 4% this holiday season, shares today’s WSJ. This prediction includes online sales, which are may be responsible for more than half of this gain.
View Post
Store revenue is expected to increase 4% this holiday season, shares today’s WSJ. This prediction includes online sales, which are may be responsible for more than half of this gain.
View Post
Thursday, October 3
Do you think that Dropbox is free? I thought so too until my 'free' account filled up and Dropbox wants me to pay $16/month--and $20/month if I want a 'team' account.
Dropbox's pricing page is a doctoral lesson in how to charge customers for oxygen.
There are at least four different pricing pages:
Here's a plans page:
https://www.dropbox.com/plans
There's the 'individual' pricing page:
https://www.dropbox.com/individual/plans-comparison
Here's the business pricing page:
https://www.dropbox.com/... ...
Read More
Do you think that Dropbox is free? I thought so too until my 'free' account filled up and Dropbox wants me to pay $16/month--and $20/month if I want a 'team' account.
Dropbox's pricing page is a doctoral lesson in how to charge customers for oxygen.
There are at least four different pricing pages:
Here's a plans page:
https://www.dropbox.com/plans
There's the 'individual' pricing page:
https://www.dropbox.com/individual/plans-comparison
Here's the business pricing page:
https://www.dropbox.com/... ...
Read More
Wednesday, October 2
How many days and hours do you work a week? For many indie store owners, the answer is too many. Today’s WSJ pays tribute to the seven-day soldiers.
View Post
How many days and hours do you work a week? For many indie store owners, the answer is too many. Today’s WSJ pays tribute to the seven-day soldiers.
View Post
Wednesday, October 2
Should your store offer financing to customers? Today’s WSJ suggests the answer is “yes” based upon the automobile industry making more on financing than the car sales themselves.
View Post
Should your store offer financing to customers? Today’s WSJ suggests the answer is “yes” based upon the automobile industry making more on financing than the car sales themselves.
View Post
Wednesday, October 2
Weddings That Aren’t Just About the Couple
From today's NY Times
Rather than signing up for expensive gift registries or handing out unwanted party favors, these couples are donating to charities.
Read the full story here: https://www.nytimes.com/2019/10/01/fashion/weddings/move-over-bridezillas-here-comes-a-more-giving-bride.html?searchResultPosition=10 ...
Read More
Weddings That Aren’t Just About the Couple
From today's NY Times
Rather than signing up for expensive gift registries or handing out unwanted party favors, these couples are donating to charities.
Read the full story here: https://www.nytimes.com/2019/10/01/fashion/weddings/move-over-bridezillas-here-comes-a-more-giving-bride.html?searchResultPosition=10 ...
Read More
Tuesday, January 14, 2020 - Monday, January 20, 2020
AmericasMart / Atlanta
We'll see you in Atlanta in 2020. The show dates are January 14 – 21, 2020.
We'll be there meeting with clients, hearing their ideas, and helping them sell more online. You're invited. :)
We'll also be hosting a seminar at the Casafina showroom.
https://www.americasmart.com
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» RSVP
AmericasMart / Atlanta
We'll see you in Atlanta in 2020. The show dates are January 14 – 21, 2020.
We'll be there meeting with clients, hearing their ideas, and helping them sell more online. You're invited. :)
We'll also be hosting a seminar at the Casafina showroom.
https://www.americasmart.com
View Post
» RSVP
Bridge in the News
December 2016
HFN Magazine: $2 Million Milestone
HFN shares that Bridge has doubled year-over-year sales processed for clients.
November 2015
HFN Magazine: $1 Million Milestone
HFN highlights Bridge's handling of $1 million in online gift registry sales in 2015.
May 2015
HFN Magazine: E-commerce Update
Allison Zisko interviews Jason Solarek about Bridge's new services.
December 2016
HFN Magazine: $2 Million Milestone
HFN shares that Bridge has doubled year-over-year sales processed for clients.
November 2015
HFN Magazine: $1 Million Milestone
HFN highlights Bridge's handling of $1 million in online gift registry sales in 2015.
May 2015
HFN Magazine: E-commerce Update
Allison Zisko interviews Jason Solarek about Bridge's new services.