News from Bridge
Bridge in the News
Featured News
Bridge Welcomes Forty One Madison
Bridge Welcomes Forty One Madison
Featured News
Bridge Welcomes Forty One Madison
We're happy to share that Forty One Madison, home of The New York Tabletop Show, has joined Bridge. On Forty One Madison's Bridge account, businesses can search more than 25,000 products from 30 brands including:
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Bridge Welcomes Forty One Madison
April 2, 2021
- Arzberg
- Bordallo Pinheiro
- Capdeco
- Casafina
- Costa Nova
- Dansk
- Daum
- Deshoulieres
- Ercuis
- Haviland
- Joseph Joseph
- Juliska
- Kate Spade
- Kosta Boda
- Mottahedeh
- Nambé
- Orrefors
- Portmeirion
- Raynaud
- Reed & Barton
- Revol
- Rosenthal
- Royal Limoges
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Indie Stores Team Up to Stop Amazon
Today’s WSJ shares that independent stores, including hardware stores, book shops, and pharmacies, have teamed up to stop Amazon’s bad practices. The group, called Small Business Rising, seeks to use anti-trust laws to prevent Amazon marketplace from selling its own goods—which compete with retailers using the platform. Amazon has been shown to use a retailer’s customer and sales data and bypass the retailer (it’s own customer) in order to make a bigger profit. ...
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April 7, 2021
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RetailDive: The omnichannel age is here — and it's expensive
Operating a website is expensive--not only because programmers are expensive, but because margins are smaller.
For 10 years, Bridge has encouraged stores to beef up spending in preparation for the e-commerce boom. It's easier to spend a little each year over many years than spend money in a panic. Money spent in haste often results in waste. As a reference, when traditional retailers tried to catch Amazon, they often failed in their scramble. Please recall Macy's buying the ...
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April 6, 2021
For 10 years, Bridge has encouraged stores to beef up spending in preparation for the e-commerce boom. It's easier to spend a little each year over many years than spend money in a panic. Money spent in haste often results in waste. As a reference, when traditional retailers tried to catch Amazon, they often failed in their scramble. Please recall Macy's buying the ...
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Big Tech Masquerading As Mom-and-Pop Stores
Companies with deep pockets and big connections to Wall St. have teamed up to make the Internet a dirtier place. Legislation is pending to make large sellers of new goods have to reveal the true seller of the good. The goal of the federal bill is to curtail the sale of fake and stolen goods through online marketplaces. This sounds logical. But not to: eBay, Poshmark, Mercari, and Etsy.
These businesses have hundreds of millions of dollars at stake from banks, investors, and rich people. They ...
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April 2, 2021
These businesses have hundreds of millions of dollars at stake from banks, investors, and rich people. They ...
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March 31
$300 Sign Up Bonus
$300 Sign Up Bonus
$300 Sign Up Bonus
FOR SALES REPS AND BRANDS:
E-commerce sales are up 40%. Are your stores ready?
You can help them. Sign them up for a free Bridge Store. Bridge will pay you $300 for each retailer that you sign up.
How the program works:
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March 31, 2021
E-commerce sales are up 40%. Are your stores ready?
You can help them. Sign them up for a free Bridge Store. Bridge will pay you $300 for each retailer that you sign up.
How the program works:
- Identify a retailer that you'd like to help.
- For that retailer, please fill out the Bridge Sign-Up Sheet: https://marketplace.bridgecatalog.com/docs/BRC/Bridge-sign-up-sheet-v11.pdf
- Please e-mail that completed sheet to [email protected]
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March 30
Level the Playing Field
Level the Playing Field
Level the Playing Field
Helping Indie Stores Appear Alongside Retail Giants
When a customer visits a bride's gift registry on theknot.com, the customer can buy from four big-box stores--or one indie store. The indie store's website and gift registry are powered by: Bridge.
We're proud to help the indie store be displayed alongside these retail giants. The Regency Collection, owned by Linda Geffen and based in Boca Raton, Florida, appears alongside Bed, Bath & Beyond, Crate & Barrel, Williams Sonoma,...
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March 30, 2021
When a customer visits a bride's gift registry on theknot.com, the customer can buy from four big-box stores--or one indie store. The indie store's website and gift registry are powered by: Bridge.
We're proud to help the indie store be displayed alongside these retail giants. The Regency Collection, owned by Linda Geffen and based in Boca Raton, Florida, appears alongside Bed, Bath & Beyond, Crate & Barrel, Williams Sonoma,...
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March 30
Frenemies: Brands and Retailers
Frenemies: Brands and Retailers
Frenemies: Brands and Retailers
Brands and retailers used to be friends. Now they're: 'frenemies.' Brands continue to use the power of e-commerce websites and social media to work around retailers, as evidenced in this news that Nike is no longer selling to Macy's.
Read the full article:
https://www.retaildive.com/news/report-nike-drops-dsw-urban-outfitters-macys-in-quest-for-more-dtc-sale/597415/
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March 30, 2021
Read the full article:
https://www.retaildive.com/news/report-nike-drops-dsw-urban-outfitters-macys-in-quest-for-more-dtc-sale/597415/
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March 25
We > Me
We > Me
We > Me
As a group, we're stronger. 'Me' websites, like those offered by Shopify, put businesses in a silo and isolate them. The store is left to fend for itself alone.
In contrast, Bridge is a social e-commerce platform that leverages the strengths of the group. We crowd-source product maintenance to show more products and sell more.
As such, be believe in: We > Me. This is 'the algebra of Bridge' ;)
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March 25, 2021
In contrast, Bridge is a social e-commerce platform that leverages the strengths of the group. We crowd-source product maintenance to show more products and sell more.
As such, be believe in: We > Me. This is 'the algebra of Bridge' ;)
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March 25
E-commerce Has Failed
E-commerce Has Failed
E-commerce Has Failed
10 websites receive 68% of online sales.
Amazon accounts for 40% of this 68%.
When a few companies have a monopoly, the system is broken. It’s time indie stores have a fighting chance. Bridge gives indies a seat at the table.
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March 25, 2021
Amazon accounts for 40% of this 68%.
When a few companies have a monopoly, the system is broken. It’s time indie stores have a fighting chance. Bridge gives indies a seat at the table.
View Post
New Feature: More Easily Place Wholesale Orders
We have made it easier to place wholesale orders. A retailer can now start the process on their e-receipt page.
In the example shown, Babcock Gifts, a retailer in Memphis, Tennessee, is viewing an order for Costa Nova product. Next to the product that was sold, Babcock Gifts is shown a link "Place Wholesale Order." When it clicks this, it is taken to the brand's website and to the specific product. Our software automatically logs the retailer in. The retailer...
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March 24, 2021
In the example shown, Babcock Gifts, a retailer in Memphis, Tennessee, is viewing an order for Costa Nova product. Next to the product that was sold, Babcock Gifts is shown a link "Place Wholesale Order." When it clicks this, it is taken to the brand's website and to the specific product. Our software automatically logs the retailer in. The retailer...
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Remember In-store, Branded Displays? We've Made Them Digital
For decades, brands have paid retailers to set up a display in the retailers' stores. Ralph Lauren's Polo, Nautica, Jimmy Choo, and other leading brands have paid department stores to set up displays and manage their brand appearance. This helps the brand and the stores increase sales.
As we all know, retail has gone digital. Thirty percent of retail sales are now online. What if there was a way for brands to sponsor displays like these physical ones but do so online? ...
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March 24, 2021
As we all know, retail has gone digital. Thirty percent of retail sales are now online. What if there was a way for brands to sponsor displays like these physical ones but do so online? ...
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Tableware Today Ads Promote Bridge Community
This month’s Tableware Today contains three advertisements that display the Bridge logo. The brands show the logo to encourage businesses reading the magazine to connect with them on the Bridge software platform. Bridge is the easiest solution for businesses to share products and sell more.
In each advertisement, the logo appears in the lower right.
We thank Vista Alegre, Bordallo Pinheiro, and Pampa Bay for helping Bridge help connect our industry.
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March 24, 2021
In each advertisement, the logo appears in the lower right.
We thank Vista Alegre, Bordallo Pinheiro, and Pampa Bay for helping Bridge help connect our industry.
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Walmart Opens Marketplace to Non-US Vendors in Strategy Shift
Read the full article at Business of Fashion:
https://www.businessoffashion.com/news/retail/walmart-opens-marketplace-to-non-us-vendors-in-strategy-shift
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March 22, 2021
https://www.businessoffashion.com/news/retail/walmart-opens-marketplace-to-non-us-vendors-in-strategy-shift
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What Does Amazon Have in Common With Grindr?
Amazon Prime, Grindr, and Instagram do not seem to have much in common with each other. But, a recent study by PCloud found that these apps are some of the biggest 'data burglars': they are downloading our data at an alarming rate.
Many brands and retailers in our industry promote Facebook, yet Facebook and its sister company Instagram are the leading thieves of personal data. It’s akin to them suggesting their friend sit next to a digital pick pocket.
Scott Galloway...
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March 21, 2021
Many brands and retailers in our industry promote Facebook, yet Facebook and its sister company Instagram are the leading thieves of personal data. It’s akin to them suggesting their friend sit next to a digital pick pocket.
Scott Galloway...
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New Feature: More Easily Share Products
Your Bridge has a new feature. You can now more easily share products.
We have added a "Copy link" feature. This feature saves you time by allowing you to quickly copy the page's URL (website address) and share it to email or social media. We have even added this feature to the registry software. You can share links to specific items on a registry.
On each item's Details page, there is a "Share" area. In that Share area, you'll see a "Copy link" ...
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March 18, 2021
We have added a "Copy link" feature. This feature saves you time by allowing you to quickly copy the page's URL (website address) and share it to email or social media. We have even added this feature to the registry software. You can share links to specific items on a registry.
On each item's Details page, there is a "Share" area. In that Share area, you'll see a "Copy link" ...
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March 13
WSJ: Shopify Review
WSJ: Shopify Review
WSJ: Shopify Review
This WSJ Shopify review compares some of the fees charged by Amazon and Shopify. It takes the author half the article before he starts sharing fee structures. (I’d have liked to see more statistics about fees charged and even a chart.)
Excerpts:
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March 13, 2021
Excerpts:
- Shopify, founded in 2007 and now publicly traded, has 1.7 million sellers (note: that’s a brick-and-mortar store or a person in their basement; Shopify doesn’t differentiate).
- A seller’s fees on Amazon averaged 14%.
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Garden & Gun Magazine: Salisbury Item Featured
Nice to see Smart Brand member Salisbury have its julep cup featured in this month’s Garden & Gun magazine.
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March 13, 2021
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New Feature: More Easily See Your Savings
Your Bridge has a new feature: it now outputs the savings on sale items. When an item is on sale, it will automatically calculate the percent off the list price and output the savings.
In this example, we see the tray was $170 and is on sale for $119. That is a 29% savings.
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March 9, 2021
In this example, we see the tray was $170 and is on sale for $119. That is a 29% savings.
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March 8
New Smart Brand Member: Fissler
New Smart Brand Member: Fissler
New Smart Brand Member: Fissler
We’re happy to announce that Fissler is joining Bridge and the Smart Products program.
Fissler is renowned for its award-winning cookware, Made in Germany. Fissler is the perfect culinary equipment for cooks who value uncompromising quality, attractive design, and superior functionality. The line includes premium-quality stainless steel cookware collections — pure-profi® and original-profi®, superior non-stick pans — levital® and adamant®, plus vitavit&...
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March 8, 2021
Fissler is renowned for its award-winning cookware, Made in Germany. Fissler is the perfect culinary equipment for cooks who value uncompromising quality, attractive design, and superior functionality. The line includes premium-quality stainless steel cookware collections — pure-profi® and original-profi®, superior non-stick pans — levital® and adamant®, plus vitavit&...
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Today’s Times reveals what we all know: e-commerce is tough for indies
For many indie stores, running an online business is tough and expensive, shares today’s Times. For 10 years, Bridge has served indie stores by paving this process and making it easier. We started with two stores and now help more than 720 brick-and-mortar, Main Street community legends.
Excerpts from the Times article:
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March 8, 2021
Excerpts from the Times article:
- E-commerce grew by 33.6 percent in 2020.
- Ten large retailers accounted for 68 percent of all U.S. e-commerce sales last year.
- Amazon alone
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Bridge in the News