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Place Wholesale Orders Via Bridge
Place Wholesale Orders Via Bridge
Featured News
Place Wholesale Orders Via Bridge October 29 We have exciting news: Retailers can now place wholesale orders via Bridge. If you are an authorized dealer, you can purchase from these participating brands:
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Place Wholesale Orders Via Bridge October 29 We have exciting news: Retailers can now place wholesale orders via Bridge. If you are an authorized dealer, you can purchase from these participating brands:
- Anna Weatherley
- Beatriz Ball
- Calaisio
- Casafina
- Costa Nova
- Couzon
- Herdmar
- Kim Seybert
- Mario Luca Giusti
- Medard de Noblat
- Meissen
- Pickard China
- Pickard Crystal
- Pinto Paris
- Portus Cale
- Royal Crown Derby
- Varga
- Speed: Bridge Wholesale reduces the number of steps
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Patriotic Duty: Buy Online to Flatten the Curve? ...But at What Cost?
Today
Alec MacGillis shares in the Times how online shopping and Amazon in particular are wrecking havoc on retail.
Highlights:
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Highlights:
- Nationwide, 9,800 stores shuttered in 2019, among them 220 Sears stores.
- Analysts predict that brick-and-mortar store closures could reach 25,000 by year’s end.
- J.C. Penney, Neiman Marcus and J. Crew filed for bankruptcy, Macy’s furloughed nearly all of its 125,000 workers for months, and countless independent businesses have closed for good.
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Wall Street Journal: In-Store traffic drops by 50%
Yesterday
Black Friday foot traffic was half what it was last year, reports the WSJ. Meanwhile, online shopping was up 22%.
Read the full article:
https://www.wsj.com/articles/black-friday-was-a-bust-for-many-stores-better-for-online-11606676355
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Read the full article:
https://www.wsj.com/articles/black-friday-was-a-bust-for-many-stores-better-for-online-11606676355
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New Yorker Magazine: How Venture Capitalists May Be Deforming Our Industry
November 28
In this week's New Yorker magazine, Charles Duhigg explores how venture capitalists may be harming our businesses. The article shares that instead of the best company winning, the charismatic charlatan with the most venture capital backing may be winning. In WeWork's case, the company almost won by reaching its IPO. Yet, even bottomless buckets of money couldn't save the company from the economics of office sharing--and its wildcard CEO Adam Neumann.
We have a few businesses in our retail ...
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We have a few businesses in our retail ...
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November 27
Save Local
Save Local
Save Local
November 27
This is our 'Save Local' seal. Save Local has a double meaning: one can save money by shopping locally and they can support local businesses.
Shopping online may result in shipping charges. When shopping local, one can skip the shipping charges--and receive the item instantly.
A hallmark of indie stores is that they are often in walkable areas. For this reason, the sticker has a shoe and a bicycle. When one shops at big box stores, one often doesn't walk. They drive. Similarly,...
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Shopping online may result in shipping charges. When shopping local, one can skip the shipping charges--and receive the item instantly.
A hallmark of indie stores is that they are often in walkable areas. For this reason, the sticker has a shoe and a bicycle. When one shops at big box stores, one often doesn't walk. They drive. Similarly,...
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Two Updated Features: Gift Alert and Gift Wrapping Promotion
November 24
We're updated two features on your gift registry lists:
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- On a gift registry, customers buy gifts and a threshold may be met for gifts desired. When this occurs, no more gifts for the item are needed. When this occurs, the software needs to visually alert other customers to choose other gifts. With our update, purchased items now show a gray, translucent screen over them with a blue ribbon "Gifting Completed." Previously, we simply
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November 24
'Save Local Here' Sidewalk Decal
'Save Local Here' Sidewalk Decal
'Save Local Here' Sidewalk Decal
November 24
While walking on 9th St. in Manhattan, I noticed an American Express sidewalk decal. This decal inspired me to create a Bridge sidewalk decal for indie stores.
I think that stating 'shop local' or 'shop small' misses many of the key desires by shoppers. I think that customers want low prices, lots of selection, and fast delivery. Those are the reasons they shop at Amazon and at other big box stores. Ask yourself: would you shop at a store that has less selection? Higher prices? Slower ...
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I think that stating 'shop local' or 'shop small' misses many of the key desires by shoppers. I think that customers want low prices, lots of selection, and fast delivery. Those are the reasons they shop at Amazon and at other big box stores. Ask yourself: would you shop at a store that has less selection? Higher prices? Slower ...
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7 Steps to Prepare for Black Friday / Cyber Monday
November 23
It's just 3 days till Black Friday. And on Monday, we have Cyber Monday. Online sales will reach $189 billion this holiday season--a 33% increase over last year. Is your website ready?
I've created these 7 steps to help you get ready:
1. Place products on sale
https://support.bridgecatalog.com/kb/a186/place-an-item-on-sale....
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I've created these 7 steps to help you get ready:
1. Place products on sale
- Be prepared to cut prices more than normal.
- Clearly list end dates for sales to create urgency.
https://support.bridgecatalog.com/kb/a186/place-an-item-on-sale....
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WSJ: Covid accelerated online shopping by 10 years
November 22
Christopher Mims shares four reasons online shopping is here to stay:
https://www.google.com/amp/s/www.wsj.com/amp/articles/four-reasons-the-stay-at-home-economy-is-here-to-stay-11605934806
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https://www.google.com/amp/s/www.wsj.com/amp/articles/four-reasons-the-stay-at-home-economy-is-here-to-stay-11605934806
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November 22
WSJ: Brands and Retailers Offering Fewer Choices
WSJ: Brands and Retailers Offering Fewer Choices
Tableware Today: Brands Encourage Stores to Join Bridge
November 21
In the the December/January issue of Tableware Today, keep an eye out for the 'B' in the lower edge of the page. Three brands include the Bridge logo in their ads:
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- Bordallo Pinheiro
- Pampa Bay
- Vista Alegre
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November 21
Raising the 'Bar'
Raising the 'Bar'
Raising the 'Bar'
November 21
Barcodes, first introduced in the 1960s, have come to symbolize shopping. Bridge, which helps unite the retail industry and make shopping easier, sought to pay tribute to the mighty little barcode. We transformed our logo into a barcode-like tribute.
I didn't know that an early use for barcodes was: railroad cars. The barcode would convey the car's owner and contents. Learn more: https://en.wikipedia.org/wiki/Barcode
PS-Years ago, I started a travel accessories company called ...
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I didn't know that an early use for barcodes was: railroad cars. The barcode would convey the car's owner and contents. Learn more: https://en.wikipedia.org/wiki/Barcode
PS-Years ago, I started a travel accessories company called ...
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November 20
Tableware Today: What’s Your Outlook on 2021?
Tableware Today: What’s Your Outlook on 2021?
Tableware Today: What’s Your Outlook on 2021?
November 20
Tableware Today magazine asked 71 industry professionals for their thoughts on 2021. I was one of those asked, and shared these answers to Editor Amy Stavis' questions:
What will be the most significant change for our industry in 2021?
J: As the famous business leader Marc Andreessen said, software is eating the world--and it's eating our industry like never before with Covid-19. The question is whether you're eating or being eaten. We’re all in the software business now. ...
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What will be the most significant change for our industry in 2021?
J: As the famous business leader Marc Andreessen said, software is eating the world--and it's eating our industry like never before with Covid-19. The question is whether you're eating or being eaten. We’re all in the software business now. ...
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November 18
Retailers Bedridden by ‘Amazon-19’
Retailers Bedridden by ‘Amazon-19’
Retailers Bedridden by ‘Amazon-19’
November 18
This week, Amazon launched its online pharmacy targeting the 3.8 billion prescriptions filled in the U.S. each year. Shares of major pharmacy chains dropped about 10% on the news. Amazon honed this weapon in its Seattle lab and is eagerly unleashing it on retail chains and mom-and-pop pharmacies.
Something struck me while reading this news: Does Amazon remind you of Covid-19? The similarities:
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Something struck me while reading this news: Does Amazon remind you of Covid-19? The similarities:
- Amazons kills many businesses in industries it touches. Pharmacies are now worried
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November 17
Shop Brooklyn, Not Bezos
Shop Brooklyn, Not Bezos
Shop Brooklyn, Not Bezos
November 17
I saw this poster in a shop window today while walking around Brooklyn. It's nice to see fellow small businesses taking a stand against Amazon and big commerce!
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WSJ: Pandemic Speeds Americans’ Embrace of Digital Commerce
November 17
The WSJ shares that 43% of Macy's sales are now online. Macy's has teamed up with Google to improve its online business.
Thankfully, Macy's is past its mistake of buying theme retailer Story.
Read the full article:
https://www.wsj.com/articles/pandemic-speeds-americans-embrace-of-digital-commerce-11605436200
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Thankfully, Macy's is past its mistake of buying theme retailer Story.
Read the full article:
https://www.wsj.com/articles/pandemic-speeds-americans-embrace-of-digital-commerce-11605436200
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November 16
The Four Forces Eating Indie Retailers
The Four Forces Eating Indie Retailers
The Four Forces Eating Indie Retailers
November 16
Our indie retailers are being hunted by four major forces:
Bridge's goal is to give indie stores great software that reverses the gains being made by these forces.
...
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- Amazon
- Big-box stores
- Brands (selling direct)
- Zola
Bridge's goal is to give indie stores great software that reverses the gains being made by these forces.
...
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November 16
Managing a website: the admin side and public side should be ‘sisters’ and not ‘distant cousins’
Managing a website: the admin side and public side should be ‘sisters’ and not ‘distant cousins’
Managing a website: the admin side and public side should be ‘sisters’ and not ‘distant cousins’
November 16
This drawing shows how Bridge's design makes it quicker to administer your online business. Other platforms like Shopify have two 'sides': a back-end that clients use to manage their site and a front-end that shoppers experience. Bridge takes a different approach: we try to make the front-end and the back-end very similar. We believe they should look similar to make the experience consistent and easy to navigate. When a member is logged in as an administrator, we output edit links where needed.
...
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...
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Adding products to a website: How long does it take and cost?
November 16
How can you more quickly add products to your website? We have a solution. Bridge's Smart Products can help retailers add thousands of products in minutes at no cost. Brands pay for the service.
How you can save:
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How you can save:
- Save Time: Retailers spend weeks each year adding products to their websites. Bridge calculates that a retailer often spends 50 hours to add one thousand products to a website. If they were to add, for example, two thousand products, it would take 100 hours. In today's era, a
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November 16
Help a Retailer and We'll Give You $100
Help a Retailer and We'll Give You $100
Help a Retailer and We'll Give You $100
November 16
FOR SALES REPS AND BRANDS:
Bridge will give you $100 for each retailer that you sign up for a free Bridge Store.
How the program works:
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Bridge will give you $100 for each retailer that you sign up for a free Bridge Store.
How the program works:
- Please identify a retailer that you'd like to help.
- For that retailer, please fill out the Bridge Sign-Up Sheet. Please find that sheet attached to this post. You can also find it here: https://marketplace.bridgecatalog.com/docs/BRC/Bridge-sign-up-sheet-v11.pdf
- Please e-mail that completed sheet to [email protected] or take a picture
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Bridge in the News