News from Bridge about e-commerce, gift & bridal registries, self-updating products, and self-updating stores

+ Bridge in the News - Bridge in the News

Featured News
Bridge Virtual Happy Hour
Event Date: Thursday, Aug. 6

Featured News
Bridge Virtual Happy Hour Event: Thursday, Aug. 6 FOR ALL MEMBERS

You're invited to our next Virtual Happy Hour.
Join us to learn and have a drink.

We'll:

Hear from members about what is working for their stores and brands.
Review new Bridge features.
Answer your questions.

Date: Thursday, August 6th
Time: 5:30 pm - 6:30 pm EST
Format: Casual

Audience:
All members are invited. We will answers questions from stores, brands, and reps.

To join us, you can:

...
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» RSVP

Featured News
New Training Webinar: Save Time by Using Bridge Library
Event Date: Tuesday, July 21 - Wednesday, July 22

Featured News
New Training Webinar: Save Time by Using Bridge Library Event: Tuesday, July 21 - Wednesday, July 22 In this new webinar, I'll show you how to save time and drop Dropbox.

I'll show you how to:

Add files like price lists, PDFs, Excel files, images and more.
Share these files with your business friends.
Have catalogs appear next to products on web pages.
Save yourself from juggling between multiple Dropbox accounts.
Save yourself from paying for file-sharing services.

Choose a date:

Tuesday, July 21 at 11 am EST
Wednesday, July 22 at 9 am EST

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» RSVP

Featured News
Training Video: Promote Your Brand

Featured News
Training Video: Promote Your Brand June 30 FOR BRANDS

Watch this webinar to learn 3 techniques to promote your brand via Bridge.

Webinar includes:

Industry trends showing the growth of networks and drawbacks of siloed sites.
Overview of networking tools (including Smart Products).
How to use the Banners tool.
How to use the News tool.
How to update important product variables such as search tags.

Webinar is designed for:
Staff that manage sales and data for Smart Brands

Trivia:
After watching the ...
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Featured News
Training Video: Shortcuts to Update Your Products

Featured News
Training Video: Shortcuts to Update Your Products June 24 FOR RETAILERS

Watch this webinar to save time in managing your Bridge Store.

Webinar includes:

Industry trends showing the growth of networks and drawbacks of siloed sites.
How to request Smart Brands update their slides.
How to use the Ticketing Tracking system to manage requests.
How to request Smart Brands update their products, including pictures, prices, and descriptions.
How to message Smart Brands.
How to invite brands to become Smart Brands.

Webinar is ...
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Featured News
How Much Does Building a Website Cost? A Comparison of Magento, Shopify, and Bridge

Featured News
How Much Does Building a Website Cost? A Comparison of Magento, Shopify, and Bridge May 16 When a business offers a website, it's a costly venture. A business, such as an indie store, brand, or sales rep group, will build the site and then have to maintain it. On a day-to-day basis, it has to ensure the pages load quickly. This often requires the business use image-optimization software to reduce the page size and a CDN (content delivery network) to get the content closer to the visitor's geographic location. These costs add up.

Bridge and Shopify both bundle many services under a ...
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Tuesday, July 28 - Wednesday, July 29
New Training Webinar: Manage Your Registry Credit
Event Date: Tuesday, July 28 - Wednesday, July 29

New Training Webinar: Manage Your Registry Credit Event: Tuesday, July 28 - Wednesday, July 29 FOR RETAILERS

You're invited to a new webinar. In this webinar, I'll show you how to:

See what credit has been given to registrants in the form of products or gift cards.
See what credit is due to registrants.
Balance your registry credit books.

Choose a date:

Tuesday, July 28 at 11 am EST
Wednesday, July 29 at 9 am EST

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» RSVP

July 13
Is Your Store Selling At Its Full Potential?

Is Your Store Selling At Its Full Potential? July 13 When a shopper visits a retailer's website, it often sees just a fraction of what a brand offers. With Bridge, we can help retailers and brands fix this problem. To examine the solution, let's examine how a customer can shop for Juliska on two different retailer websites. One retailer uses the Juliska Smart Products service and the other does not.

Retailer Not Using Smart Products Service:

Shows just 96 products (12% of the Juliska line).
Does not show Juliska logo. &

July 12
Updated Feature: Dimensions Now Appear on Your Results Pages

Updated Feature: Dimensions Now Appear on Your Results Pages July 12 Your shoppers can now more easily know how the size of a product. On your Results pages, your software now outputs the length, width, diameter, height, and capacity.

In the example shown, we see that these Juliska are products are 11" and 9" wide. This makes comparing products easier, more accurate, and faster.

With this updated feature, your business no longer has to put dimensions in product names.

This new feature works in 'Shopping' and 'List' views.

See this ...
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July 12
Updated Feature: Show More Links In Your Header

Updated Feature: Show More Links In Your Header July 12 You can now add more links in your header area. In the example shown, DeVine Corporation has added links to all of its brands as well links to other key pages.

To see this in action, please visit DeVine's Bridge account:
https://devinetableware.bridgecatalog.com/

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July 12
Virtual Happy Hour Recap

Virtual Happy Hour Recap July 12 Thank you for joining July's Virtual Happy Hour. We had a wide variety of attendees from retailers to brands to reps. We discussed the pandemics's affect on market shows, shopping trends, and time-saving shortcuts in the software.

John, thanks for telling us about this distillery:
http://ciscobrewers.com/distillery

We recommend signing up for Retail Dive's e-newsletter:
https://www.retaildive.com/

We recommend signing up for Tableware Today's print publication:
https://...
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July 4
Freedom from New Kings

Freedom from New Kings July 4 Happy Fourth. Just picked up a new tool to help protect us from new kings :)

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Thursday, July 9
Bridge Virtual Happy Hour
Event Date: Thursday, July 9

Bridge Virtual Happy Hour Event: Thursday, July 9
Location: Via GoToMeeting.com

FOR ALL MEMBERS

You're invited: Bridge Virtual Happy Hour
Join us to learn and have a drink.

We'll:

Hear from members about what is working for their stores and brands.
Review new Bridge features.
Answer your questions.

Date: Thursday, July 9th
Time: 5:30 pm - 6:30 pm EST
Format: Casual

Audience:

All members are invited. We will answers questions from stores, brands, and reps.

To join us, you can:

June 24
Teaming Up

Teaming Up June 24 This East Village sign reminded of Bridge: Bridge members are taking on big sharks. Let's go fishing!

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Tuesday, June 30 - Wednesday, July 1
New Training Webinar: Promote Your Products Via Bridge
Event Date: Tuesday, June 30 - Wednesday, July 1

New Training Webinar: Promote Your Products Via Bridge Event: Tuesday, June 30 - Wednesday, July 1 FOR BRANDS

You're invited to a new webinar. In this webinar, I’ll show you to promote your products on your Bridge retailers' websites.

I'll show you how to:

Display a banner promotion on retailers' Bridge stores that just retailers see.
Display a banner promotion on retailers' Bridge stores that the retailers' customers see.
Share news with retailers privately.
Share news so that it appears on retailers' public sites and their customers

Tuesday, June 23 - Wednesday, June 24
New Training Webinar: Save Time by Getting Your Brands to Do the Work for You
Event Date: Tuesday, June 23 - Wednesday, June 24

New Training Webinar: Save Time by Getting Your Brands to Do the Work for You Event: Tuesday, June 23 - Wednesday, June 24 FOR RETAILERS

You're invited to a new webinar. In this webinar, I’ll show you to spend less time at a computer and make your product data richer.

I'll show you how to:

Get your Smart Brands to update their products, including pictures, prices, and descriptions.
Get your Smart Brands to updates their slides, pattern pictures, and price lists.
Easily keep track of your sales rep and corporate telephone numbers and emails.
Easily find pictures for products

June 10
How to Promote Your Bridge

How to Promote Your Bridge June 10 Mug and Pia, a gift shop in Wilmington, NC, shares six services on its home page. These services help customers. We're happy to see Bridge displayed.

A general trend in retail is stores outsourcing services to outside software providers. On Mug and Pia's home page, other third-party services shown include: Carlston Craft, Embossed Graphics, Awesome This!, Prints Well, and Ivy & Anchor.

See how Mug and Pia promotes its third-party providers:
https://mugandpia.com/
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June 8
More Than Just IKEA’s Furniture is Cheap

More Than Just IKEA’s Furniture is Cheap June 8 Today’s WSJ shares how IKEA underfunded its website and this led to frustrated and furious customers who can’t track orders or do many expected actions on its site.

Meanwhile, Best Buy’s massive web investments paid off: it retained 90% of its revenue through the pandemic.

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June 5
Virtual Happy Hour Recap

Virtual Happy Hour Recap June 5 Thanks for joining us last night. While listening to a little music from the Ramones and Roberta Flack, we covered:

What is selling well in stores. (Face masks and candles are popular answers.)
What support and materials brands are giving their stores. (Juliska won some points!)
New features in your Bridge software including displaying wedding show dates.
The desire for adding more features such as making gifts a surprise (aka not revealing the gift-giver's

June 4
Some Sad News...

Some Sad News... June 4
https://www.hfndigital.com/news/tableart-nearly-destroyed-during-los-angeles-looting/

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June 4
New Feature: Share Wedding Shower Dates

New Feature: Share Wedding Shower Dates June 4 You can now share wedding shower dates on registry pages. In the example, we see the shower date is May 16, 2020.

Retailers have requested this feature in order to help them manage gifts. This also helps a registrant's friends and family.

In order to add a shower date, please edit a registry. You'll see a new area "Wedding / Bridal Shower Date." The registrant can list if they are having a shower, and if so, if they wish to share this date with the public. (The shower...
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Bridge in the News

March 2020
HFN: Editor Praises Bridge

January 2020
HFN: Bridge Seminars Offer Strategies for Independent Stores

December 2019
Tableware Today: Last Word Column
Jason Solarek Shares How 'Big Tech' Is Changing the Trade Show and Wholesale Industries

June 2019
HFN publishes Jason Solarek's 'Letter to the Editor'

March 2018
HFN Shares Juliska is Joining Bridge