News from Bridge
Bridge in the News
Yesterday
Take 'The Urkel Challenge' 🤓
Take 'The Urkel Challenge' 🤓
Take 'The Urkel Challenge' 🤓
Scott Galloway, an NYU marketing professor and soon-to-be CNN host, suggests that when we assess a market, we start by asking how much one's experience using the service has changed in the past few decades. For example, when you go to your doctor’s office, if you were to spin around and pretend it’s 1990, how different is your experience today vs. 30 years ago? Scott often critiques doctors' offices, hospitals, and colleges because he believes they have not evolved enough in services...
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Yesterday
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December 5
10 Ways to Increase Followers--and Sales
10 Ways to Increase Followers--and Sales
10 Ways to Increase Followers--and Sales
Dale Hrabi of the Wall St. Journal gives readers 10 steps they can take to boost their online followers. We recommend trying these suggestions on Bridge, Instagram, and your other social media platforms. In particular, I liked these suggestions:
1. Post every day.
2. When posting, end the post with a question.
3. Respond to every review and comment.
4. Post selfies.
What is one of your business' most popular posts on social media? And, why do think it resonated so much?
...
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December 5, 2021
1. Post every day.
2. When posting, end the post with a question.
3. Respond to every review and comment.
4. Post selfies.
What is one of your business' most popular posts on social media? And, why do think it resonated so much?
...
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December 5
NYT: Amazon is a “maze of debris”
NYT: Amazon is a “maze of debris”
NYT: Amazon is a “maze of debris”
Today's Times shares that Amazon is hiding behind “sellers privacy” and section 230 to help fuel its books sales—even if it creates chaos in its marketplace, higher prices, and even fake books.
Read the full article at NYT:
https://www.nytimes.com/2021/12/03/technology/amazon-bookstore.html
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December 5, 2021
Read the full article at NYT:
https://www.nytimes.com/2021/12/03/technology/amazon-bookstore.html
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December 4
WSJ: Stolen Goods on Amazon and Facebook
WSJ: Stolen Goods on Amazon and Facebook
WSJ: Stolen Goods on Amazon and Facebook
Thieves are ransacking traditional brick-and-mortar stores and then selling the goods on Amazon—where Amazon may get a 30% commission. The irony: the store is deprived of the initial sale AND Amazon wins.
I believe that Amazon makes it easy to sell stolen goods online because sellers can often remain hidden and provide little contact or authorizing information. I have witnessed how hard it is to find out who the seller of a product is on Amazon. Amazon is likely America’s ...
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December 4, 2021
I believe that Amazon makes it easy to sell stolen goods online because sellers can often remain hidden and provide little contact or authorizing information. I have witnessed how hard it is to find out who the seller of a product is on Amazon. Amazon is likely America’s ...
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December 4
AmEx: Shop Small Stats—On a Clever Receipt
AmEx: Shop Small Stats—On a Clever Receipt
AmEx: Shop Small Stats—On a Clever Receipt
This cool graphic of a receipt shows the impact of shopping small. AmEx’s shop small campaign, which overlaps with the shop local movement, encourages customers to shop at local, mom-and-pop businesses. Shopping at indie businesses allows customers to get items quickly and discover new finds.
We support the shop local movement and the AmEx shop small campaign. Bridge helps this movement by filling the websites of America’s best indie shops with thousands of products, ...
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December 4, 2021
We support the shop local movement and the AmEx shop small campaign. Bridge helps this movement by filling the websites of America’s best indie shops with thousands of products, ...
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New Feature: More Quickly Boost Registry Sales
Bridge has added a new feature to help you more quickly boost your registry sales. Your Bridge now lets you track the software that registrants use for their event website. For example, a bride may use The Knot. When your store or the bride enters the software provider The Knot, your Bridge will tailor instructions to the registrant to add a link from The Knot leading back to your website.
Default software provider choices include:
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December 3, 2021
Default software provider choices include:
- Professional Website Developer
- Squarespace
- The
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NYT: Some stores increase stock on-hand by 25%
Read the full article:
https://www.nytimes.com/2021/11/30/business/small-retailers-hoarding-supply-chain.html
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December 1, 2021
https://www.nytimes.com/2021/11/30/business/small-retailers-hoarding-supply-chain.html
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December 1
Help Your Store and Receive $400
Help Your Store and Receive $400
Help Your Store and Receive $400
FOR SALES REPS
What would you do with $1,200? I ask because I recently mailed a sales rep $1,200.
What did the sales rep do?
View an example of a Bridge Store here:
...
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December 1, 2021
What would you do with $1,200? I ask because I recently mailed a sales rep $1,200.
What did the sales rep do?
- She signed up three retailers for Bridge Store.
- She helped give the retailer an online store filled with the sales rep's products.
- She saved each store thousands of dollars and months of work.
- She helped the stores sell more. The rep is making more in commission.
- She helped herself--and her stores.
View an example of a Bridge Store here:
...
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November 29
Platforms 👠
Platforms 👠
Platforms 👠
When I was 24-years old, a market research company sent me to Philadelphia to survey potential users about a new offering from General Electric Finance. Your first question may be: "Wait, Jason was once 24?" Your second may be: "GE had a consumer finance arm?" Yes, and yes. GE was once a conglomerate with its hands in many industries, from television to nuclear reactors to jet engines. GE, like Toshiba and Johnson & Johnson, has since shrunk. But the era of the ...
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November 29, 2021
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November 29
Factories Seek to Cut Out: Brands
Factories Seek to Cut Out: Brands
Factories Seek to Cut Out: Brands
During this holiday season, does one want to tell their family and friends that they sell knock offs--or that they help Main Street? I'd vote for the latter. Yet, a new service is trying to sell knock offs and eat in to retailers' lunches.
For the last few years, retailers have been having a hard time of it: they are increasingly circumvented by the brands. With the advent of the e-commerce websites and social media, brands are pitching their wares directly to consumers and ...
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November 29, 2021
For the last few years, retailers have been having a hard time of it: they are increasingly circumvented by the brands. With the advent of the e-commerce websites and social media, brands are pitching their wares directly to consumers and ...
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November 29
WSJ: 2.6 million weddings in 2022
WSJ: 2.6 million weddings in 2022
WSJ: 2.6 million weddings in 2022
The WSJ shares that there will be a record number of weddings in the U.S. this year—2.6m, according to numbers from the Knot.
Read the full article:
https://www.wsj.com/amp/articles/planning-a-wedding-for-2022-may-be-harder-than-finding-your-soul-mate-11638018000
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November 29, 2021
Read the full article:
https://www.wsj.com/amp/articles/planning-a-wedding-for-2022-may-be-harder-than-finding-your-soul-mate-11638018000
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November 29
WSJ: In-store Traffic Up 60%
WSJ: In-store Traffic Up 60%
WSJ: In-store Traffic Up 60%
Todays WSJ reports that foot traffic was up more than 60% on Black Friday vs. last year—yet still down 27% from 2019.
Read the full article:
https://www.wsj.com/amp/articles/black-friday-brought-shoppers-back-to-stores-11638111602#
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November 29, 2021
Read the full article:
https://www.wsj.com/amp/articles/black-friday-brought-shoppers-back-to-stores-11638111602#
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November 28
WSJ: Fiesta is Baking Hot
WSJ: Fiesta is Baking Hot
WSJ: Fiesta is Baking Hot
The WSJ shares that Fiesta tableware has seen overwhelming demand during the pandemic. Growth is fueled by its U.S.-based production and families’ return to at-home dining.
Read the full article at the WSJ:
https://www.wsj.com/story/fiestaware-is-cool-again-but-the-brand-cant-make-enough-for-the-holidays-3a8a4508
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November 28, 2021
Read the full article at the WSJ:
https://www.wsj.com/story/fiestaware-is-cool-again-but-the-brand-cant-make-enough-for-the-holidays-3a8a4508
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November 25
8 Ways to Shop Local
8 Ways to Shop Local
8 Ways to Shop Local
The NYT shares tips today for consumers to shop at your local store. Read the full article: https://www.nytimes.com/wirecutter/reviews/support-small-business-holiday/
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November 25, 2021
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November 24
WSJ: Bridge Bar
WSJ: Bridge Bar
WSJ: Bridge Bar
Cheers! We'll meet you at this Kansas City bridge bar to celebrate the Bridge community's success ;)
Read the full article about Kansas City's proposed bridge bar:
https://www.wsj.com/articles/kansas-bridge-that-once-carried-cattle-cars-to-become-an-open-air-food-court-11637672401
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November 24, 2021
Read the full article about Kansas City's proposed bridge bar:
https://www.wsj.com/articles/kansas-bridge-that-once-carried-cattle-cars-to-become-an-open-air-food-court-11637672401
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November 23
Tableware Today: Four Brands Promote Bridge
Tableware Today: Four Brands Promote Bridge
Tableware Today: Four Brands Promote Bridge
We're happy to see four brands promote Bridge in this issue of Tableware Today.
In each advertisement, the brand displays Bridge’s ‘B’ logo. The brands that promote Bridge include:
The brands show the logo so that retailers reading the publication will know that they can easily sell online the products shown in the advertisement. Since e-commerce makes up 40% of sales, retailers want brands that make selling ...
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November 23, 2021
In each advertisement, the brand displays Bridge’s ‘B’ logo. The brands that promote Bridge include:
- Badash
- Carmel Ceramica
- Pampa Bay
- Vista Alegre
The brands show the logo so that retailers reading the publication will know that they can easily sell online the products shown in the advertisement. Since e-commerce makes up 40% of sales, retailers want brands that make selling ...
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November 22
Retail Watch: Buy Early
Retail Watch: Buy Early
Retail Watch: Buy Early
Today’s Times suggests that tech shoppers buy early—which likely can be said for most gifts, tech or otherwise.
Read the full Times article:
https://www.nytimes.com/2021/11/17/technology/personaltech/chip-gaming-device-shortage.html
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November 22, 2021
Read the full Times article:
https://www.nytimes.com/2021/11/17/technology/personaltech/chip-gaming-device-shortage.html
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November 22
41 Madison and the NYC Marathon
41 Madison and the NYC Marathon
41 Madison and the NYC Marathon
Did you know there is a connection between the NYC marathon and 41 Madison? 41 Madison, home of the New York Tabletop Show, is owned by the Rudin family, and the family helped start the NYC Marathon. The Times shared this history in an article recently. Excerpt:
"...In 1976 when George Spitz, a civil servant and runner, proposed a marathon through all five boroughs, the time seemed almost right — if daunting. “A race like that could cost $15,000,” Mr. Lebow ...
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November 22, 2021
"...In 1976 when George Spitz, a civil servant and runner, proposed a marathon through all five boroughs, the time seemed almost right — if daunting. “A race like that could cost $15,000,” Mr. Lebow ...
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November 20
$0.22 —> $4.00 Per Bottle
$0.22 —> $4.00 Per Bottle
$0.22 —> $4.00 Per Bottle
Inflation Has Whiskey by the Whiskers
Are you sipping whiskey this holiday season? If so, you may be paying more. It used to cost $.22 to ship a bottle of whiskey by sea. Now, distilleries are resorting to shipping it by air to get it to you in time for your Christmas party. Instead of $.22, airfreight is $4 per bottle. That may be cause for another sip.
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November 20, 2021
Are you sipping whiskey this holiday season? If so, you may be paying more. It used to cost $.22 to ship a bottle of whiskey by sea. Now, distilleries are resorting to shipping it by air to get it to you in time for your Christmas party. Instead of $.22, airfreight is $4 per bottle. That may be cause for another sip.
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November 19
Wedgwood in the Times
Wedgwood in the Times
Wedgwood in the Times
Nice to see this 1780s antique by Wedgwood advertised in today’s Times. Wedgwood continues today as a brand in the Fiskars family and is a Smart Brand partner.
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November 19, 2021
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Bridge in the News