News from Bridge
Bridge in the News
Bridge featured in HFN magazine

June 2017
Bridge Brand Conference

HFN covers Bridge's Brand Conference.

Bridge featured in HFN magazine

December 2016
HFN Magazine: $2 Million Milestone

HFN shares that Bridge has doubled year-over-year sales processed for clients.

Bridge featured in HFN magazine

November 2015
HFN Magazine: $1 Million Milestone

HFN highlights Bridge's handling of $1 million in online gift registry sales in 2015.

Image of Bridge article in Tableware Today

June 2015
Tableware Today: Last Word Column

Jason Solarek shares trends in e-commerce.

Image of Bridge article in HFN magazine

May 2015
HFN Magazine: E-commerce Update

Allison Zisko interviews Jason Solarek about Bridge's new services.
Featured News
Featured News
According to Google, Bridge is helping indie stores beat big box stores in the gift registry SEO race. In a study of searches by state, Bridge ranked above Target, Bed Bath & Beyond, and Dillards in Google's results.

Bridge conducted this study by using Google 'Incognito Mode' to search for:
South Carolina Gift Registry
Alabama Gift Registry
Georgia Gift Registry

In the attached Google results screenshot, I’ve highlighted Bridge's stores in green, Target in orange, Dillard's in purple, and Bed ... ...
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Featured News
Featured News
Dallas Market Center



You're Invited...

Join us to learn the 7 secrets to growing your gift registry business. We'll also review new registry features in Bridge 2.0.

...................................................

Thursday, June 20th at 5 pm
Keith Smith Showroom
World Trade Center / Suite 200
Dallas Market Center
Co-sponsored with Keith Smith Associates

» RSVP
Featured News
Featured News
Your Bridge 2.0 update is complete. Your site now offers a smoother, cleaner experience for customers--and you.

Your upgrade to 2.0 software is free and automatic--you do not need to take any steps. This free upgrade is especially valuable because a new retail website costs $11,000 - $29,000 on average to setup. (Source: Atlantic Business Technologies.)

1. You will wish to learn what is new in 2.0.
I will be sharing a video about what is new in Bridge 2.0.

2. You may also wish to tweak the ... ...
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Featured News
Featured News

Are Indie Stores 'Digitally Poor'?

There are millions of indie stores in the world who don’t get to succeed online. They get ripped off by web designers and coders, have to pay local taxes unlike many Amazon sellers, don’t have access to cheap money from Wall St. like Amazon.com, and get attacked by hackers looking to steal credit cards, all factors which prevent them from running their business, helping their customers, and servicing their communities. Because of these expenses and obstacles, ... ...
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Featured News
Featured News
Juliska Showroom / AmericasMart

Save the Date...

Please join Juliska and Bridge for refreshments and an opportunity to grow your Juliska business. Jason Solarek will share 5 steps to grow your online business in the age of Amazon.

Thursday, July 11th
5 - 6 pm
Juliska Showroom
Building 2 / 9th Floor / Suite #928B
AmericasMart / Atlanta
Wine, soft drinks, and lights snacks will be served
Cost: Free


Learn more about Juliska:
https://juliska.bridgecatalog.com/ ...
Read More

» RSVP
Featured News
Featured News
Skyros Showroom / AmericasMart

Save the Date...

Wish to grow your online gift registry business?
Think Zola has you beat?

Join Skyros Designs and Jason Solarek for drinks and 7 steps to build your online registry business. Jason will show you 7 free techniques to grow your online gift registry business.

Friday, July 12th
5 - 6 pm
Skyros Designs Showroom
Building 2 / 9th Floor / Suite 919 (next to the escalators)
AmericasMart
Drinks and lights snacks will be served
Cost: Free

Learn more about Skyros Designs:
https://skyros.... ...
Read More

» RSVP
Yesterday
New Feature for Retailers:
You can now control the registry change emails that you receive.

On the Your Account page, you can turn on or off receiving emails about registry changes, additions, and deletions. For example, if you do not want to receive an email that a bride added an item to registry or changed the quantity of items desired, you can turn that email alert off.

To adjust these email alerts, please:
1. Login to your Bridge.
2. Roll over "Management" and from the drop down click on "Your ... ...
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Sunday, May 19



For Brands:
With Bridge's 2.0 software update, your brand is getting additional publicity and your items appear more valuable.
Specifically, we are displaying your brand logo more prominently and in more locations.

A. Registry Pages
In the old Bridge 1.0 software a customer would browse to a bride's registry, see a champagne flute, and there would not be a Waterford logo by the product. This shopper would likely not know the item was a Waterford item, and therefore not the history and quality ... ...
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Thursday, May 16
New Feature:

We gave your "Add" drop down a design update. The drop down now shows icons for each of the items you can add.
Wednesday, May 15
Amazon and Google are now competitors, shares today’s Times.
Tuesday, May 14
Following in Amazon’s footsteps, Walmart is offering next day shipping in some cities on about 200k items. Orders must be over $35.
Tuesday, May 14
Nordstrom’s sales may shrink 10% due to the Chinese tariff, reports today’s WSJ.
Monday, May 13


Your Bridge Store now makes it easier to start a registry. In the upper right of your Store, we've added a button "Start a Free Gift Registry."

Benefits of new feature:
1. Prominently promotes that your store offers a gift registry service
2. Makes it quicker to start a registry.
Sunday, May 12
How can you better understand your website?

Imagine that your website is a digital version of your physical store. In this graphic, I compare your roof to your website's meta data, your sidewalk to your wedding website traffic, and your store window to your home page's slides.

Heres how your store compares to your website:

1. Sidewalk = Small websites and blogs that lead to your website such as local newspaper sites, local community groups, and wedding websites. These sites provide ‘foot traffic.... ...
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Sunday, May 12
Think that you've seen the most of Amazon? They're just getting started. They're building distribution centers across the country, further solidifying their position.

Ohio's Amazon distribution center count will go from 3 to 8.
New York's distribution center count will go from 1 to 3.
Georgia's distribution center count will go from 5 to 7.

We are at the beginning of retail change--not the end.

Read about more it at L2:
https://www.l2inc.com/daily-insights/amazons-well-oiled-machine ...
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Sunday, May 12
Does your business require customers to have a mobile app before entering your store? Amazon’s Go store does. This raises questions about accessibility, privacy, and freedom. I believe that public stores are democratic places where anyone can enter and browse. Requiring someone to first download tracking software seems intrusive.

Let’s consider this for kids: should teenagers be required to download a mobile tracking app to enter a store?

Read more about the Amazon Go store in the NY Times here
...
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Thursday, May 9
Amazon is using devices to spy on kids according to today’s Wall St. Journal.
Monday, May 6
Does your state give your small business back almost 50% of the taxes you paid? I doubt it, but that’s what California gives Best Buy and some other businesses. Today’s Times shares that local municipalities are giving kick backs to businesses in order to compete for business. While competition is healthy, it’s unfair and potentially detrimental to give tax breaks to some companies and not others, and give breaks that may be excessive.

California’s odd tax rules make gaming the system easier ... ...
Read More
Thursday, May 2
Indigo, a bookstore chain in Canada, shares how important cross merchandising is in today’s Times.

Read the full article about Indigo book store at NY Times

Next page

Bridge in the News
Bridge featured in HFN magazine

June 2017
Bridge Brand Conference

HFN covers Bridge's Brand Conference.

Bridge featured in HFN magazine

December 2016
HFN Magazine: $2 Million Milestone

HFN shares that Bridge has doubled year-over-year sales processed for clients.

Bridge featured in HFN magazine

November 2015
HFN Magazine: $1 Million Milestone

HFN highlights Bridge's handling of $1 million in online gift registry sales in 2015.

Image of Bridge article in Tableware Today

June 2015
Tableware Today: Last Word Column

Jason Solarek shares trends in e-commerce.

Image of Bridge article in HFN magazine

May 2015
HFN Magazine: E-commerce Update

Allison Zisko interviews Jason Solarek about Bridge's new services.
...