News from Bridge
Bridge in the News
December 2016
HFN Magazine: $2 Million Milestone
HFN shares that Bridge has doubled year-over-year sales processed for clients.
November 2015
HFN Magazine: $1 Million Milestone
HFN highlights Bridge's handling of $1 million in online gift registry sales in 2015.
May 2015
HFN Magazine: E-commerce Update
Allison Zisko interviews Jason Solarek about Bridge's new services.
December 2016
HFN Magazine: $2 Million Milestone
HFN shares that Bridge has doubled year-over-year sales processed for clients.
November 2015
HFN Magazine: $1 Million Milestone
HFN highlights Bridge's handling of $1 million in online gift registry sales in 2015.
May 2015
HFN Magazine: E-commerce Update
Allison Zisko interviews Jason Solarek about Bridge's new services.
Featured News
Featured News
AmericasMart / Atlanta
You're invited:
Casafina Bridge Seminar
Friday, January 17th at 5 pm EST
Location: Casafina showroom
Building 2, Suite 1208B (Next to the Werner Frank showroom)
Big e-commerce companies are gobbling up online orders as indie stores get left behind. Don't get left behind.
Join Casafina, Casafina retailers, and Bridge's Jason Solarek to learn must-know trends that are quickly changing the online retail industry. We'll show you 4 concrete steps to adapt to these trends and grow your online business.
... ...
Read More
» RSVP
AmericasMart / Atlanta
You're invited:
Casafina Bridge Seminar
Friday, January 17th at 5 pm EST
Location: Casafina showroom
Building 2, Suite 1208B (Next to the Werner Frank showroom)
Big e-commerce companies are gobbling up online orders as indie stores get left behind. Don't get left behind.
Join Casafina, Casafina retailers, and Bridge's Jason Solarek to learn must-know trends that are quickly changing the online retail industry. We'll show you 4 concrete steps to adapt to these trends and grow your online business.
... ...
Read More
» RSVP
Featured News
Featured News
Make your website shine for the holidays: share holiday slides
For example, Beatriz Ball's shared slides with a platter and a cake stand. These slides show how products can used during the holidays and make Beatriz Ball products more appealing to customers. Elizabeth Clair's, a gift shop in Mississippi, shared slides showing its store and Arte Italica Christmas plates.
See examples:
https://beatrizball.bridgecatalog.com/
https://www.elizabethclairs.com/
If a store does not update its slides, it ... ...
Read More
Make your website shine for the holidays: share holiday slides
For example, Beatriz Ball's shared slides with a platter and a cake stand. These slides show how products can used during the holidays and make Beatriz Ball products more appealing to customers. Elizabeth Clair's, a gift shop in Mississippi, shared slides showing its store and Arte Italica Christmas plates.
See examples:
https://beatrizball.bridgecatalog.com/
https://www.elizabethclairs.com/
If a store does not update its slides, it ... ...
Read More
Featured News
Featured News
What do you want your customers to know? Bridge can help: stores are using Bridge's promotions bar to promote sales and store hours.
Pieces of Eight, a gift shop in Louisiana, is using the promotions bar to showcase a free Vietri item with purchase.
Babcock Gifts, a gift shop in Tennessee, is using the promotion bar to show its store hours during the holidays.
Visit their site to see the examples live:
https://www.piecesofeightgifts.com/
https://babcockgifts.bridgecatalog.com/
Give it a try. Add a... ...
Read More
What do you want your customers to know? Bridge can help: stores are using Bridge's promotions bar to promote sales and store hours.
Pieces of Eight, a gift shop in Louisiana, is using the promotions bar to showcase a free Vietri item with purchase.
Babcock Gifts, a gift shop in Tennessee, is using the promotion bar to show its store hours during the holidays.
Visit their site to see the examples live:
https://www.piecesofeightgifts.com/
https://babcockgifts.bridgecatalog.com/
Give it a try. Add a... ...
Read More
Featured News
Featured News
Is your website ready for the holiday season?
It can be: watch this quick webinar where I share eight proven steps to get your site ready.
How to watch:
1. Please email [email protected]
2. We'll reply with a link to watch the webinar.
View Post
Is your website ready for the holiday season?
It can be: watch this quick webinar where I share eight proven steps to get your site ready.
How to watch:
1. Please email [email protected]
2. We'll reply with a link to watch the webinar.
View Post
Featured News
Featured News
How can you prepare for Black Friday / Cyber Monday?
Here's a checklist:
1. 'Seed the sale' by telling customers to expect deals.
"Promote sales, promote sales, promote sales," said Sucharita Kodali, principal analyst of e-business and channel strategy at Forrester. "It's the number one thing that shoppers look for during the holidays." (Source: Retail Dive)
You can do this via posts on Bridge and social media.
2. Craft an irresistible offer.
3. Organize your upcoming sales / discounts.
You can do ... ...
Read More
How can you prepare for Black Friday / Cyber Monday?
Here's a checklist:
1. 'Seed the sale' by telling customers to expect deals.
"Promote sales, promote sales, promote sales," said Sucharita Kodali, principal analyst of e-business and channel strategy at Forrester. "It's the number one thing that shoppers look for during the holidays." (Source: Retail Dive)
You can do this via posts on Bridge and social media.
2. Craft an irresistible offer.
3. Organize your upcoming sales / discounts.
You can do ... ...
Read More
Tuesday, December 3
39% percent of all e-commerce sales were made on a smartphone on Black Friday, according to research from Adobe reported on by Andrea Lillo in HFN magazine.
And this growth came at the expense of in-store traffic: "In-store traffic on Black Friday fell 2.1 percent compared to last year, Newsday reported this morning, citing RetailNext, a San Jose, Calif.-based retail analytics company. "
Ms Lillo goes on to share that big e-commerce companies, such as Amazon, are beating up indie stores on this ... ...
Read More
39% percent of all e-commerce sales were made on a smartphone on Black Friday, according to research from Adobe reported on by Andrea Lillo in HFN magazine.
And this growth came at the expense of in-store traffic: "In-store traffic on Black Friday fell 2.1 percent compared to last year, Newsday reported this morning, citing RetailNext, a San Jose, Calif.-based retail analytics company. "
Ms Lillo goes on to share that big e-commerce companies, such as Amazon, are beating up indie stores on this ... ...
Read More
Tuesday, December 3
In just 8 years, the number of packages shipped has grown 150%. That has significant implications for small businesses, the e-commerce industry, air pollution, tree harvesting, and other areas of our lives.
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In just 8 years, the number of packages shipped has grown 150%. That has significant implications for small businesses, the e-commerce industry, air pollution, tree harvesting, and other areas of our lives.
View Post
Sunday, December 1
The Times covers how Amazon is roping Baltimore in on many front in the name of progress, efficiency, savings—while creating many undesirable side effects.
https://www.nytimes.com/2019/11/30/business/amazon-baltimore.html?smid=nytcore-ios-share
View Post
The Times covers how Amazon is roping Baltimore in on many front in the name of progress, efficiency, savings—while creating many undesirable side effects.
https://www.nytimes.com/2019/11/30/business/amazon-baltimore.html?smid=nytcore-ios-share
View Post
Wednesday, November 27
Industry City, an up-and-coming neighborhood on the South Brooklyn waterfront, is home to a workshop and store, shares today’s WSJ. An artisan there calls it the anti-Amazon. :)
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Industry City, an up-and-coming neighborhood on the South Brooklyn waterfront, is home to a workshop and store, shares today’s WSJ. An artisan there calls it the anti-Amazon. :)
View Post
Wednesday, November 27
From today's NY Times: How Six Different Cooks Set Striking Thanksgiving Tables
We asked holiday hosts around the country to show us how they serve the feast. This is a great article and you can read the full story here: https://www.nytimes.com/2019/11/25/dining/thanksgiving-table-decor.html
View Post
From today's NY Times: How Six Different Cooks Set Striking Thanksgiving Tables
We asked holiday hosts around the country to show us how they serve the feast. This is a great article and you can read the full story here: https://www.nytimes.com/2019/11/25/dining/thanksgiving-table-decor.html
View Post
Tuesday, November 26
Retailers should not be manually adding products to their websites—since Bridge can do this much more efficiently via its Smart Products service. Adding products to a website is simply a waste. Time is better spent telling brands about the Smart Brand program and getting them to join it. Otherwise, one is stuck shaving away at updating prices. If the brand doesn’t join, concentrate on those that do.
View Post
Retailers should not be manually adding products to their websites—since Bridge can do this much more efficiently via its Smart Products service. Adding products to a website is simply a waste. Time is better spent telling brands about the Smart Brand program and getting them to join it. Otherwise, one is stuck shaving away at updating prices. If the brand doesn’t join, concentrate on those that do.
View Post
Tuesday, November 26
Many of us will be with our family and friends this Thursday. I'll take a moment then to give thanks to all the indie retailers that enrich our communities. I'll thank the indie designers that fill our stores and homes with beautiful products.
When I'm in my friend's kitchen, someone may say they need a new spatula from Amazon, or after dinner ask Alexa to turn on Amazon TV. When they do, I'll consider those actions in light of the holiday. I'll share why this is important to consider.
Today... ...
Read More
Many of us will be with our family and friends this Thursday. I'll take a moment then to give thanks to all the indie retailers that enrich our communities. I'll thank the indie designers that fill our stores and homes with beautiful products.
When I'm in my friend's kitchen, someone may say they need a new spatula from Amazon, or after dinner ask Alexa to turn on Amazon TV. When they do, I'll consider those actions in light of the holiday. I'll share why this is important to consider.
Today... ...
Read More
Monday, November 25
Which company has the best management? Sadly, it’s the one that cares the least for communities. Amazon lead the Drucker Institute management contest but scored the worst of any business in the top 50 in terms of social responsibility.
View Post
Which company has the best management? Sadly, it’s the one that cares the least for communities. Amazon lead the Drucker Institute management contest but scored the worst of any business in the top 50 in terms of social responsibility.
View Post
Monday, November 25
Sometimes we are critical of Macy's and the whole Federated chain. But perhaps we should take another look. They give us the legendary fireworks in July and the upcoming Macy's Thanksgiving Day parade. But more recently they along with Tishman Speyer have taken on the incredibly complicated restoration of the old Abraham & Strauss cast-iron facade building in Brooklyn. Perhaps this Thanksgiving we should be more thankful.
From the NY Times:
New Yorkers are all too familiar with the wholesale ... ...
Read More
Sometimes we are critical of Macy's and the whole Federated chain. But perhaps we should take another look. They give us the legendary fireworks in July and the upcoming Macy's Thanksgiving Day parade. But more recently they along with Tishman Speyer have taken on the incredibly complicated restoration of the old Abraham & Strauss cast-iron facade building in Brooklyn. Perhaps this Thanksgiving we should be more thankful.
From the NY Times:
New Yorkers are all too familiar with the wholesale ... ...
Read More
Sunday, November 24
The L.A. Times shares that Amazon and its customers are destroying billions of trees (and rainforests) due to all the boxes that they’re using and throwing away.
"...165 billion packages were shipped in the U.S. last year — using about 1 billion trees’ worth of cardboard."
Read the article:
https://www.latimes.com/business/story/2019-11-13/amazon-returns-are-killing-the-environment
...
Read More
The L.A. Times shares that Amazon and its customers are destroying billions of trees (and rainforests) due to all the boxes that they’re using and throwing away.
"...165 billion packages were shipped in the U.S. last year — using about 1 billion trees’ worth of cardboard."
Read the article:
https://www.latimes.com/business/story/2019-11-13/amazon-returns-are-killing-the-environment
...
Read More
Sunday, November 24
I find the poem 'The Low Road' by Marge Piercy to be inspiring. It's originally meant to be a political call to arms, but I find it just as motivational for indie retailers to team up.
Watch the poem 'The Low Road' by Marge Piercy be read:
https://www.youtube.com/watch?time_continue=6&v=zveWE6I3M2g&feature=emb_logo
Join our retail resistance movement. ;)
PS - Thanks to Meliza Weir and UCC church for introducing me to this poem :) ...
Read More
I find the poem 'The Low Road' by Marge Piercy to be inspiring. It's originally meant to be a political call to arms, but I find it just as motivational for indie retailers to team up.
Watch the poem 'The Low Road' by Marge Piercy be read:
https://www.youtube.com/watch?time_continue=6&v=zveWE6I3M2g&feature=emb_logo
Join our retail resistance movement. ;)
PS - Thanks to Meliza Weir and UCC church for introducing me to this poem :) ...
Read More
Friday, November 22
Macy's sales were down in the third quarter, its stock is down 55% this year, and it was hacked.
Bridge fights hackers daily, so we know how hard this battle can be. Yet, Macy's seems to be experiencing many issues--some of which are self-inflicted, which leads us to ask: Does Macy's need new leadership?
Read about the hack here:
https://www.retaildive.com/news/macys-suffers-another-data-breach/567687/ ...
Read More
Macy's sales were down in the third quarter, its stock is down 55% this year, and it was hacked.
Bridge fights hackers daily, so we know how hard this battle can be. Yet, Macy's seems to be experiencing many issues--some of which are self-inflicted, which leads us to ask: Does Macy's need new leadership?
Read about the hack here:
https://www.retaildive.com/news/macys-suffers-another-data-breach/567687/ ...
Read More
Thursday, November 21
Target’s e-commerce sales are up 31%—largely due to same-delivery and pickup, shares today’s WSJ.
Are you offering same-day delivery? Pickup? You should be. Otherwise Target and Amazon will get your customer. Reminder: Amazon now allows customers to pickup orders at Kohl’s.
View Post
Target’s e-commerce sales are up 31%—largely due to same-delivery and pickup, shares today’s WSJ.
Are you offering same-day delivery? Pickup? You should be. Otherwise Target and Amazon will get your customer. Reminder: Amazon now allows customers to pickup orders at Kohl’s.
View Post
Wednesday, November 20
Carol Schroeder, who owns a store in Wisconsin and uses Bridge for her gift registry service, shares her thoughts on "porch pirates"--thieves that steal packages delivered to your front porch.
Carol suggests that porch pirates can be used as leverage to encourage customers to 'buy online, pick up in-store.' When customers do this, they often buy more while in the store picking up the item.
Check out the article here:
https://specialtyshopretailing.com/2019/11/avast-porch-piracy/ ...
Read More
Carol Schroeder, who owns a store in Wisconsin and uses Bridge for her gift registry service, shares her thoughts on "porch pirates"--thieves that steal packages delivered to your front porch.
Carol suggests that porch pirates can be used as leverage to encourage customers to 'buy online, pick up in-store.' When customers do this, they often buy more while in the store picking up the item.
Check out the article here:
https://specialtyshopretailing.com/2019/11/avast-porch-piracy/ ...
Read More
Bridge in the News
December 2016
HFN Magazine: $2 Million Milestone
HFN shares that Bridge has doubled year-over-year sales processed for clients.
November 2015
HFN Magazine: $1 Million Milestone
HFN highlights Bridge's handling of $1 million in online gift registry sales in 2015.
May 2015
HFN Magazine: E-commerce Update
Allison Zisko interviews Jason Solarek about Bridge's new services.
December 2016
HFN Magazine: $2 Million Milestone
HFN shares that Bridge has doubled year-over-year sales processed for clients.
November 2015
HFN Magazine: $1 Million Milestone
HFN highlights Bridge's handling of $1 million in online gift registry sales in 2015.
May 2015
HFN Magazine: E-commerce Update
Allison Zisko interviews Jason Solarek about Bridge's new services.