With both free and paid accounts, you can use our software to quickly list all the brands that you sell. Bridge offers you a directory of 2,400 brands from which to pick. You can also add any brands to your site that are not in our existing master brand directory.
You can add your own products to your Bridge Store. For example, you can add one-of-a-kind items such as unique jewelry or antiques.
If you have a gift registry program in your store, you can use Bridge's gift registry software to show these registries. Family and friends can visit registries on your site and make purchases.
Customers can check out via your Bridge Store. You'll receive an email with the customer's ordered items, billing information, shipping information, telephone number, and email. If you have real-time credit card processing setup with Bridge, your Bridge Store will ask the customer for his or her credit card information during checkout. The payment will appear in your bank account within a day or two. (Bridge does not take a commission/percentage of the order.) If you do not have real-time, online credit card processing setup, you'll use the telephone number from the order email to call the customer and collect credit card details via telephone. You will key the credit card number in to your in-store terminal.
In terms of fulfilling the order, you will view the order and determine if the
purchase is a registry order or a general public (non-registry) purchase. If the order is a general public purchase, and the item needs to be delivered
to the customer, you'll check if you have the item in stock. If you have the item in stock, you can ship it. If you do not have the item in stock, you contact the vendor or your sales rep to place an order. If the vendor drop ships, you may ask it to do this. If the purchase is a gift registry purchase, how you handle the order depends on if you give the actual item or a registry credit. If your store gives the bride registry credit, you can do this. (You do not have to immediately ship registry purchases.)
You sign up online for a free Bridge account. For free, you receive a brand manager account. This account enables you to manage your brand's slides, share re-ordering terms, manage your sales reps, and share your news and files. This account does not include product syncing. Starting at $14/month, you receive a syncing account. This plan includes the brand manager account's features and you can sync products with up to 25 retailers. You can sync products with an unlimited number of your sales reps for free.
If you choose to sync products, we'll help you import your items into Bridge from an Excel file. There is a one-time $129 setup charge. We can help you add pictures to these items. Using our software, you will in essence be creating a duplicate of what is on your website on the Bridge platform. Once you activate your Smart Products, your products will appear in all your authorized retailers' accounts. Any changes that you make to your Bridge products will also occur on your Bridge retailers' sites instantly. For example, if you add a new item, it will appear on all your Bridge retailers' sites. If you change a price, it will change on all the sites. Your items from the retailers' perspective appear to be self-updating and 'smart.' Therefore, we refer to your items as Smart Products and to your brand as a Smart Brand.
Once you are happy with the presentation of your products in your account, we'll active it.
You'll send sync requests to the retailers with which you wish to sync products. Your Smart Products will appear in your friended retailers' Bridge accounts. Your Bridge retailers will no longer need to ask you for Excel files to upload to their site. You can invite any retailer to join Bridge and sync with your Smart Products.
When a retailer sells one of your items on its site, the retailer will receive the customer's order via email. If the retailer has the item in stock, it will ship what it has in stock. If the retailer does not have the item in stock, it will contact you or its sales rep to place an order. If you drop ship, it may ask you to do this.
To help you measure your Bridge's performance, Bridge will send you a daily email informing you of any sales relating to your brand.
Using Bridge, you'll be controlling your product on your retailers' websites and helping them show more and sell more. You'll speed your product to market and streamline communication.