What products can your store sell instantly? Find Out...
Smart Products collage
What Are Smart Products?
Smart Products are products that are maintained by the respective brand. We call them Smart Products because it's as if they have a little brain inside them and they know when to get on and off your digital shelf. With Smart Products, your brands do the maintenance work for you of adding and updating products.

Benefits:
  1. Greater selection: Show more products on your website.
  2. Better shopping experience: show more products with professional pictures, dimensions, and descriptions.
  3. Save money: Reduce your employee costs and your time in front of a computer.
  4. Accurate pricing: Avoid pricing errors.
  5. Increase your Google ranking.
  6. Help your store compete against Amazon.
  7. Sell more: Read the study showing how stores sell more
What Brands are Smart Product Partners?
Items
181
  Agraria
96
325
552
709
  Arzberg
534
  Badash
485
657
NEW Bodrum
669
  Capdeco
299
198
958
  Caskata
344
112
447
389
  Couzon
466
  Cunill
973
  Daum
310
997
114
NEW Enrico
212
  Ercuis
960
241
14
  Gien
760
  Gorham
287
921
  Herdmar
67
  Herend
4,745
NEW Iittala
445
304
814
  Jars
245
260
810
  Juliska
846
83
135
215
112
1,493
712
339
  Meissen
80
849
  Mikasa
358
  Moser
363
975
  Nambé
539
115
148
250
NEW Pampa Bay
191
  Penzo
72
1,730
243
330
  Porcel
TBA
622
250
  Raynaud
2,550
798
  Revol
360
NEW Rogaska Crystal
98
1,013
305
291
1,116
  Royal Worcester
54
566
1,705
  SCIP
31
  Silvero
57
  Solarek Crystal
8
  Spode
431
  SV Casa
117
  Tiger Lily
99
  Towle
497
  Tuttle
70
  Varga
1,342
419
  Vidivì
10
  Vietri
1,493
2,127
163
  Wallace
446
1,183
583
  William Bounds
31

View all products in the Bridge Marketplace

Please note: a retailer must be an authorized dealer to sync products

You can use Bridge's Smart Products service a few different ways.

  • A Better Image Library
    For starters, you can use use your Bridge account as an image and product library to view and download product data from your most popular brands. Your Bridge account offers comprehensive product data from up to 110 brands on one site vs having to visit 110 different vendor websites. You can download this data from your Bridge account. You can use this database as a 'one stop shop' to get all the current product prices, pictures, dimensions, stock, and descriptions. All of the different brands products will be formatted the same way in one Excel sheet and then you can then easily import this into your website or POS.
    Learn more about the data you receive when using the the Smart Products export feature »
  • A Pre-Populated Online Store & Gift Registry
    If you wish to skip downloading the Smart Product data and then importing it into your website, Bridge offers you an e-commerce website that is pre-populated with your Smart Product data in it. You can use this website to sell the Smart Products to your customers. The e-commerce store (which includes gift registry software) also allows you to add any item from any brand. As such, you can sell any item from any brand (even if its not a Smart Brand partner).
    If you have a website with a 'splash' page and/or that is just informational, you can add a link on this page that says, for example, "Gift Registry" and have it link to your Bridge's gift registry.


See examples of how retailers add Smart Products to their online
business »


Retailer's Average Percentage Increase in Sales
Retailers reported that they sold 13.5% more product when they used the Smart Products service. In another study conducted by DeVine Corporation (which distributes Anna Weatherley, Royal Crown Derby, and Couzon), retailers that used Bridge also reported selling 13% more than those that did not use the program.
Bride and groom watching the sunset
Registry benefits:
  • More brides will register at your store.
  • Brides will add more items to their registries.
  • Your registry sales will increase.
  • You'll save time and money in your management of registries.

Learn more about Bridge's gift registry software »


Bridge vs. Excel

How Do You Typically Add a Brand's Products To Your Website?

Most retailers receive a Dropbox link from a brand with an Excel file and images. What if there was an instant way to add these products to your website? There is: Smart Products. Smart Products let you bypass Dropbox and Exel. You can use Smarts Products to save time and cut costs.

Let's imagine your retail store would like to add Herend (a producer of fine tableware and giftware) to your website. Herend offers 4,000 SKUs. Using the Smart Products program, Herend shares these 4,000 products with its retailers instantly. If a store were to add these items manually without Bridge, it would pay someone $100s and require a week or more of time. With Bridge, it costs the store $0 and the items are online in minutes. Herend costing savings by using Bridges

Bridge requires less time and less money than Dropbox and Excel.

Learn more about how we calculate the above savings »

Herend costing savings by using Bridges

300+ retailers use Smart Products including:

  • Tableware and gift shops
  • Florists
  • Jewelry stores
  • Furniture stores
  • Hardware stores
  • Bedding & linen shops
  • Restaurant & hotel gift shops

View retail businesses that use Bridge »

bridge diagram

How Do Smart Products Work?

Bridge consolidates many different manufacturer product databases into one database, thereby unifying how products are stored and can be shared with retailers.

 
Questions?
Jason Solarek
Call us today:
212-254-9654
Map of Solarek Studio Bridge office location
339 East 9th St.
East Village
NYC 10003
members@bridgecatalog.com
View our location in Google Maps
Next Page