Jason Solarek, Bridge CEO, with the Bridge 'ethos'
Please note: a retailer must be an authorized dealer to sync products
You can use the Smart Products service a few different ways.
Bridge works with all 3rd-party providers. » Learn more about adding Bridge to your retail platform
Don't have a website or platform? Wish to move to new platform? No problem. » Learn about the Bridge Store platform
Most retailers receive a Dropbox link from a brand with an Excel file and images. What if there was an instant way to add these products to your website? There is: Smart Products. Smart Products let you bypass Dropbox and Excel. You can use Smarts Products to save time and cut costs.
Let's imagine your retail store would like to add Herend (a producer of fine tableware and giftware) to your website. Herend offers 4,000 SKUs. Using the Smart Products program, Herend shares these 4,000 products with its retailers instantly. If a store were to add these items manually without Bridge, it would pay someone $100s and require a week or more of time. With Bridge, it costs the store $0 and the items are online in minutes.
Bridge requires less time and less money than Dropbox and Excel.
|You Sync with Brand's Smart Products||Brand Sends You an Excel File|
|Fast. Products can appear on your site instantly.||Slow. Often requires manual processing and uploading to a website.|
|Super cost efficient: $0.01 per item/month||Expensive. Costs your business on average $2+ to add and maintain each item on your site.|
|Doesn't require more staffing. Maintenance-free product management.||Requires computer savvy staff.|
|Accurate prices and product content because Smart Brands are maintain their respective items.||Inaccurate. An indie store maintaining 10s of brands' prices and content is nearly impossible.|
|You Sync with Brand's Smart Products||Brand Sends You a Dropbox Link|
|Fast and cost efficient. After one-time sync, all data from brand is 'live' on your website.||Slow and expensive. Requires constant downloading of Excel files and images, and then uploading this to your website.|
|Use one Bridge account to access content from 100+ brands.||Brands often send files to multiple emails and accounts, thereby creating a mess of files in different locations.|
|Intuitive. Products appear next to relevant files. Eg: Waterford products appear next to Waterford files.||Not intuitive. Files don't appear in context. Dropbox files are often unorganized and not organized like a website nor catalog.|
|Stores often display 100% of a brand's products online. The Smart Products program makes doing so quick and easy.||Stores often show just a fraction of what the brand offers online. Reason: the stores have to manually download content from Dropbox and add it to their sites.|
466+ retailers use Bridge including:
Retailers that choose Bridge Store often have a few traits in common, including:
Thankfully, Bridge can help rectify all of these issues quickly. Most other online platforms require too much time, money, and digital manpower. Bridge is designed to help indie retailers bypass these barriers.