You manage your products in your Bridge account, and they then appear where you'd like them to. Your products may appear in your retailers' Bridge accounts (Smart Products service), in your Bridge wholesale store, or your direct-to-consumer store.

• You sign up online for a free Bridge account. For free, you receive a brand manager account. This account enables you to manage your brand's slides, share re-ordering terms, manage your sales reps, and share your news and files. This account does not include product syncing. Starting at $14/month, you receive a syncing account. This plan includes the brand manager account's features and you can sync products with up to 25 retailers. You can sync products with an unlimited number of your sales reps for free.
• If you choose to sync products, we'll ask you to sign a Bridge agreement. Next, we'll import your items into Bridge. Our Bridge team will import your product data from an Excel file that you email us. There is a one-time $79 setup charge for this work. We can also help you add pictures to these items. Using our software, you will in essence be creating a duplicate of what is on your website on the Bridge platform. Any changes that you make to your Bridge products will also occur on your Bridge retailers' sites instantly. For example, if you add a new item, it will appear on all your Bridge retailers' sites. If you change a price, it will change on all the sites. Your items from the retailers' perspective appear to be self-updating and 'smart.' Therefore, we refer to your items as Smart Products and to your brand as a Smart Brand.
• We'll give you a free training session on how to update and organize your Smart Products.
• Once you are satisfied with the presentation of your products in your account, we'll activate it.
• You'll send sync requests to the retailers with which you do business. Your Smart Products will appear on your friended retailers' websites. Your Bridge retailers will no longer need to ask you for Excel files to upload to their site. You can invite any retailer to join Bridge and sync with your Smart Products.
• When a retailer sells one of your items on its Bridge store, the retailer will receive a notification. If the retailer has the item in stock, it will ship what it has in stock. If the retailer does not have the item in stock, it will contact you or its sales rep to place an order. If you drop ship, it may ask you to do this.
• To help you measure your Bridge's performance, Bridge will send you a daily email informing you of any sales relating to your brand.
• Using Bridge, you speed your product to market and streamline communication.