News from Bridge
Below please find news about Bridge and the retail industry. To view more news, please visit Bridge's Chalkboard.


February 11 A game-changing service often 'wins' in at least two out of three factors: - Price - Quality - Time Historically, when you adjust one of these variables, you negatively affect one of the others. For example, if you want a project to be done faster, you either reduce the quality or increase the price. When you want something cheaper, you often get it slower or reduce the quality. A revolutionary service will change two or more of these factors with no noticeable impact on the other factors....
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February 11 Can you imagine an illustrator working at an accounting firm? Today’s Times profiles Jesse Read, who works at accounting software company FreshBooks. What does this have to do with Bridge? Bridge uses FreshBook’s software and we appreciate Jesse’s drawings and we hope our clients do, too. ...
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February 10 Retailers are investing in tech companies to ‘future proof’ themselves and avoid obsolescence, shares Maureen Azzato. ...
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February 10 Amazon ventures into truck delivery. Analysts compared it to Amazon’s venture into cloud computing, which is now a billion dollar service. The Times article: https://mobile.nytimes.com/reuters/2018/02/09/business/09reuters-delivery-service-amazon.html?referer=https://www.google.com/...
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February 9 What if there was a way for stores to save $8,900? If they could, stores could spend that on inventory instead. We'll share how stores can save: If one uses Shopify (a popular e-commerce platform) to make an e-commerce site, the store often signs up for a lot of recurring costs. In comparison, when a store signs up for Bridge, there are no fees. Shopify In the first year, the store may pay $6,000+ for using Shopify: + $79/month for Shopify general service (plan that offers a gift card). ...
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February 9 Keeping up with the Joneses Dear Retailer, Amazon does it. Zola does it. Even Crate & Barrel does it in one form or another. We’re talking about: the registry sign-up bonus. And now your Bridge website does it, too. When a bride opens a new registry, she will automatically be offered a $10 in-store gift card for registering at your store.  This is another way Bridge are helping you remain competitive in the registry world. Here’s how it works: On your Bridge site, there is a now a bann...
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February 9 Nice to see two Smart Brand members featured in HFN’s NY Now preview: Pampa Bay and Beatrix Ball. ...
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February 9 Nice to see architecture magazine Metropolis pay homage to Mr. Portman, the recently deceased creator of AmericasMart. ...
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February 8 Gift Registry 101 Training Slides. ...
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February 7 Wish to increase your Google ranking? You can boost it and spend no money. Here's how: get more customers to review you. Reviews impact 10% of your Google ranking. The more customers that submit reviews, the better you'll rank in Google. Therefore, the goal is to get customers to your online Bridge review page. Use Bridge's free table tents. Place these in your store. More customers will review you do due to these. Please contact Bridge to request free review table tents. ...
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February 7 What features does your gift registry home page offer? Please see this screen shot which gives an overview. In this screen shot, we're showing a sample retailer's account and the retailer is logged in as an administrator. ...
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February 7 Franz Collection, a global leader in fine porcelain gifts, is promoting its Bridge on its website. Thank you, Franz Collection. Browse Franz Collections' sophisticated gifts here: https://www.franzcollection.com/en ...
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February 7 You're invited: Bridge Gift Registry 101 Training When? Tuesday, February 6th at 11 am EST Wednesday, February 7th at 10 am EST and 12 pm EST Thursday, February 8th at 1 pm EST Why attend? Help your brides get the most out of their registries with your Bridge Store. Learn tips and tricks to boost sales and save time. We'll take questions from participants. How? Training will be online via GoToMeeting.com Who is invited? This training is for retailers. Who is hosting this webinar? Bridg...
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February 6 Your Bridge has a new feature to help you compete. Your Bridge site now offers a $10 in-store gift card for registering at your store. Why are we offering this? Zola is offering brides up to $50 to start a registry. Williams-Sonoma and Crate & Barrel are offering 10% off everything for 6 months. In order to help you stay competitive, we're offering a sign up bonus, too. Program details: 1. On your gift registry home page and start a new registry page, there is a now a banner appeari...
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February 5 We’re loving this book about Amazon and the big tech companies. It gives you insight into what is important for your business and how to prepare for your business’ future. You can find the book at Barnes & Noble for about $19 here: https://www.barnesandnoble.com/w/the-four-scott-galloway/1126835054#/ ...
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February 4 Bigger retailers will continue to make more private-label brands. This helps them make more money on a sale—and ensure customers have to come to them vs amazon. Crate & Barrel is the king of this in home goods. Today, Target shares its new private-label clothing line Universal Thread. ...
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February 3 Do you get too much spam e-mail? There are ways to reduce it automatically. One way is setup a 'rule' in your e-mail system to move spam messages to a spam folder. If you use Outlook, please follow these steps: https://support.office.com/en-us/article/Manage-email-messages-by-using-rules-c24f5dea-9465-4df4-ad17-a50704d66c59 You’ll likely want to use the rule to mo...
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February 1 The Copper Lamp, a gift store in Dallas, used Bridge to instantly add 20,000 products to its online operations within 2 hours. It would've taken a person 2 months to add all those items and pictures. Bridge completed this for the store in 120 minutes. In the screen shot attached, we show Copper Lamp's administration page which gives the store a readout on how many items it's offering customers. Copper Lamp now offers: 4,000 Herend products 800 Julia Knight products 2,600 Raynaud products...
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February 1 How successful is your 5-step incentive program for brides? In at least 94% of registries, stores benefited. In just 6% of cases did a bride complete all the 5 steps and the store gave the bride an in-store gift card. Notably, even when a bride does complete all 5 steps and receives the in-store gift card, the store still wins because the bride provided publicity for the store, helped the store's Google ranking, and likely directed $1,000s worth of business to the store. Here are the 5 ste...
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January 31 Here is Bridge's new 2018 sales flyer. Please feel free to share this with your stores. ...
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Jason Solarek
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