News from Bridge's Chalkboard
Below please find news about the Bridge service and the retail industry in general. To view more news from Bridge and its members, please visit the Bridge Marketplace Chalkboard.


 
November 3, 2017 Do you send out e-news to customers? Our advice to keep your list growing: put a coupon or sale in every e-news you send. Reason: otherwise subscribers may unsubscribe. Also, subscribers are more likely to share your news. If you want to consider this more: think about all the e-news you get from stores X Y Z. Why do we keep subscribing? Because we don’t want to miss a sale or coupon. Take away, in the future always offer a percentage off or dollar amount coupon in e-news....
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October 31, 2017 Do you know our coach Diane? She recently wrote an assessment of wedding registries for Tableware Today. We’re happy to report that Bridge passed :) Diane’s monthly strategy articles are give your indie store free tips and tricks to compete online. ...
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October 31, 2017 Do you have a neighbor that claims ordinary kitchen things like Tang were invented by the military? Well, if he mentions Saran wrap he’s right. The Navy invented it to wrap and ship planes across the ocean and prevent rust. ...
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October 31, 2017 Do you sell kitchen good? Curious what you can offer this season that will appeal to customers? Wired magazine shares some kitchen and cooking gift ideas. Those knives are sharp looking. And happy to see Joseph Joseph’s cheese grater featured. We give it a ‘grate’ design grade. :)...
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October 27, 2017 UPS is investing in the web and raising prices to help fund it. ...
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October 26, 2017 Does your business have a cool e-mail signature? Let me know what service you used to create it. I've been playing with two services: 1. Hubspot 2. Wisestamp Hubspot is free, and I'm suspicious of free services so I'm not sure what they do with my data after I use its tool, but let's see. https://www.hubspot.com/email-signature-generator Wisestamp is $6/month, or $72/year. That seems a bit steep for an email signature. I think t...
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October 25, 2017 A big thanks to Salisbury for helping spread the word about Bridge Catalog in a wonderful way. Salisbury sent this email to its retailers. ...
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October 24, 2017 How about showing wedding magazines next to your tableware in your store? Away, a luggage brand, displays National Geogrpahic next to its luggage. ...
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October 22, 2017 Want an in-store gift registry computer? Take a lesson from Best Buy: they can be expensive, finicky, and simply not work. Here’s a pic of its Union Square location’s registry computer being stuck on startup. The convenient part about relying on your website for instore activity is you essentially get your customers to use their own hardware (aka their iPhone or mobile device). ...
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October 22, 2017 Which retailer has closed the most stores this year? Payless shoes, according to Digiday. We’ve also seen more stores close this year than any other. Ps- Thanks to Brian Altomore for introducing me to the smart publication Digiday —I’m gonna subscribe :)...
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October 22, 2017 Imagine doing banking with Amazon, according to Digiday, a magazine that covers digital marketing. ...
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October 22, 2017 Amazon is about to open in Australia reports today’s Times. ...
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October 20, 2017 Do you bank with TD Bank? TD bank often says they support small business. But when I saw their ATM screen today, it showed an advertisement where a woman was using Amazon’s products to bypass the indie store and instead shop on Amazon. That’s called ‘showrooming’ and hurts indie stores. It’s also bad for communities, schools, roads, and safety because it reduces your local government’s tax revenue and base. ...
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October 19, 2017 What does a future with Amazon look like for you and your kids? The New Yorker paints an interesting picture on its front cover this week. ...
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October 19, 2017 Thank you for joining us at the Bridge Happy Hour this week. Here is a PDF copy of the 'Your Store vs. Amazon' presentation. This presentation shows you 7 ways your store can beat Amazon and the online giants. ps - Hate looking at PDF presentations? No worries. We have a webinar of the presentation. Sit back with a coffee. Here is the video link: https://vimeo.com/225128331 On the above site, you’ll need a password. Please contact us for password...
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October 18, 2017 Thank you for joining us at the Bridge Happy Hour yesterday. A specials thanks to: Chris Rosse and associates Jeanette Lamont Sonny Melder Doug Freeman Rich Ryan Joe Latona Damon Willmott Michael Murray Bonnie Fratis Jonathan Pearson Michael Brezicky Margaret Mary O'Neil Margaret Bradley Anna Miller Wish to watch our Your Store vs. Amazon presentation online? Here is the video link: https://vimeo.com/225128331 On the above site, you’ll ne...
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October 16, 2017 Are you a creative person? Have you designed a plate, cup, or item that you put your heart into? Imagine that a business copied your idea and sold it. This organization Be Original is helping track bad actors in the design world that copy designers. For example, some of you may be aware that ANNA by Rablabs' items have been copied by Anthropology stores. Check out this page for more copy cats: http://www.beoriginalamericas.com/not-...
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October 13, 2017 Who controls you? Today’s Times investigates the impact of digital media companies. ...
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October 11, 2017 Is your dream to start a business? What if there was a store that sold dreams? Now there this: my friend Jen Groover has opened a pop-up store to help people that want to start a business. JumpStart Connect is open at 393 Broadway (and Canal St.) till this Friday. Please stop by and start living your dream today. Already have a business? The experts there can help you grow it. ...
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October 10, 2017 Who is your ideal customer? Scotts Miracle-Gro shares the challenges in reaching new customers. ...
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What is Chalkboard?

Chalkboard is an easy way for businesses in the retail industry to share news, events, and files. Once you friend the businesses that you do business with, you'll see what they share. Learn more about Chalkboard
Questions?
Jason Solarek
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