News from Bridge
Below please find news about Bridge and the retail industry. To view more news, please visit Bridge's Chalkboard.


March 1 Brands: What is Amazon’s plan for you? To replace you—like a lightbulb. They’re gonna swap you out for their private label items. Today’s WSJ shares what Scott Galloway (author of The Four) predicted. ...
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March 1 FOR RETAILERS: Did you know that Facebook has recently changed its algorithm to show more news from friends and family and less news from your business? Due to this change, most of your customers don't see the news that you post on Facebook. What can you do about this? Bridge has a solution: You can have your Facebook posts copied to your Bridge. Your news will be seen by 1,000s more customers. What retailers currently use our Facebook copying service? Our Facebook duplication clients incl...
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February 27 A special thanks to Beverley Reynolds at Cottage Shop in Savannah for sharing these pics. She shared pictures of her Bridge review tents in action. Bridge recently mailed its top 100 retailers review table tents. If you would like review tents, please email us and we'll send you some. Keep up the good work, Beverley!...
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February 27 We're happy to see Smart Brands Anna Weatherly and Waterford make the 'must have' list on Inside Weddings. In the article, items #7 and #8 (respectively) are Anna Weatherly's Simply Anna dinnerware and Waterford's Lismore Tall stemware. ........................... 15 Popular Products to Add to Your Wedding Registry Stuck on what to add to your wish list? Start with these essentials. from Inside Weddins If you're not quite sure where to begin, most couples start by selecting a few retai...
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February 26 At the West Elm store this weekend in Chelsea (a NYC neighborhood), I came across this board of photos located strategically. Share some retail love with your neighbors, provide a service, and maybe the love will come back to you. The perfect tool for a local business. It helped 4 twenty-something girlfriends find a place for lunch as I was waiting for the bathroom. ...
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February 25 Thanks to Chris Rosse for sharing this article. https://venturebeat.com/2018/02/24/walmarts-problem-isnt-amazon-its-a-lack-of-interest-in-who-its-customers-are/ The author argues that Walmart is not focusing on customers. My thoughts on it: I think that Walmart does know some people’s purchases--and thereby its customers--via its loyalty card program. Now in term...
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February 24 We're happy to share that Bridge is giving retailers access to 500% more Smart Products for free. If you're subscribing to a paid plan, you're now just paying $.01 per item. Please check out this chart comparing our pricing from last year vs this year. 2018 Pricing Highlights: + Bridge is giving retailers 500% more Smart Products for free. + With $49/month plan, Bridge is giving retailers 200% more products for free and we reduced the price 17%. + Retailers can sync with 20 Smart Brands ...
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February 23 We’re mailing out review tents to our top 100 stores. Keep an eye out for them in the mail. Each package contains 2 table tents. Thanks to Matt for putting this mailing together. ...
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February 23 Timeline Tips for Your Wedding Registry By Emily Lasnier Discover when it's time to create your wish list. There are a lot of different things that go into wedding planning, and it can be stressful to figure out when to take care of each task. There are certain vendors that you’ll want to book right away, as their calendars often fill up in advance. However, something like creating your gift registry can be harder to pin down on a calendar because there’s no risk of it being unavailable. Th...
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February 19 Are you a local shop? Then these stats here from Carol Schroeder show why you’re important to your community. $48 of every $100 stays in the community when you shop at an indie store. $14 of every $100 stays in the community when you shop at a chain store. Indie stores contribute: 3X MORE :) For every $10 million in sales at a brick and mortar store, they employ 47 people. For every $10 million in sales at Amazon, it employs 19 people. Indie stores contribute: 2X MORE to local employment...
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February 18 NEW SERVICE FOR BRANDS Did you know that Facebook has recently changed its formula to show more news from friends and family and less news from your business? Due to this change, most of your retailers don't see the news that you post on Facebook. What can you do about this? Bridge has a free solution: You can have your Facebooks posts copied to your Bridge's news page. This news will be seen by your Bridge retailers and reps. This news may also appear alongside your product on their Bridge...
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February 17 Would you think that an award-winning indie store owner is also a poet and Danish translater? Well, that’s our friend Carol Schroeder. We’re reading her book Specialty Shop Retailing and we were happy to learn more about her on her references page. She’s a deep soul. ...
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February 16 A special thanks to Carol Schroeder for recommending Bridge in her latest book Specialty Shop Retailing. ............................ There are 2 easy ways to buy this book: 1. Directly from Carol on her store's website: https://orangetreeimports.com/speciality-shop-retailing 2. Find the book at a local bookstore here: https://www.indiebound.org/book/9781595985...
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February 16 Your 5-step registry incentive is now: $40. Bridge has updated the default incentive for brides that complete the 5 steps from $30 to $40. If you have changed this amount to an amount other than the default $30, this will not affect your account. Bridge updated the incentive amount to $40 in order to get more brides to promote your business. We are at war with Amazon, Zola, Target, Bed Bath & Beyond, and Target. We have to give brides all the motivation we can to promote your store. A br...
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February 15 Bridge can now help brands, sales reps, and retailers share real-time stock. Without leaving Bridge, retailers and reps can instantly see stock levels that a Smart Brand shared. In the example shown here, the retailer Schiffman's can see stock for an Anna Weatherly item. There are 46 items in stock. How it works: 1. A retailer or rep logs in to their Bridge account. 2. The retailer or rep browses to a brand that shares stock information. 3. The retailer or rep looks for the text that s...
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February 14 Thanks to Michael Brezicky at Kitchen 2 Table for sharing this article about omnichannel commerce: https://blog.brightpearl.com/shipping-from-your-physical-storefront Excerpt: "In order to facilitate a customer’s independent research in the initial phases of their buying journey, a retailer must have their full catalog of shoppable inventory available online." Bridge: Sounds like they need our Smart Produc...
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February 14 Reviews impact 10% of your Google ranking. This raises the question: what service can you use to get more reviews? Bridge is helping retailers get 20X the numbers of reviews that Facebook does. We are beating theknot.com by 100X. Google your business name and the word "reviews." Compare your Bridge site's number of reviews to what Facebook, theknot.com and Yelp offer. Retailers using Bridge are noticing that their Bridge is becoming the #1 source for reviews--and that it's helping boost th...
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February 12 Some wedding couples are foregoing the wedding party. This might put a kabosh on your bridesmaid and groomsmen gifts. Have you experienced this? Read this article from Sunday's NY Times. Click the link or read the full text below. https://www.nytimes.com/2018/02/06/fashion/weddings/no-wedding-party-no-bridesmaids-no-groomsmen.html Make the Friends Happy. Don’t Have a Wedding P...
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February 12 Snap was originally started as: Picaboo. This shows the value in pivoting. ...
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February 11 Watch the new Gift Registry 101 Training video. The webinar shows you: 1. An overview of your Bridge registry home page. 2. An overview of your Bridge registry management page. 3. How to start a registry. 4. How to edit a registry. 5. Your registry settings and how to edit them. For the webinar access link, please contact Bridge....
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What is Chalkboard?

Chalkboard helps businesses in the retail industry share news, events, and files. Friend businesses that you do business with and start sharing. Learn more about Chalkboard
Questions?
Jason Solarek
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