News from Bridge's Chalkboard
Below please find news about the Bridge service and the retail industry in general. To view more news from Bridge and its members, please visit the Bridge Marketplace Chalkboard.


December 25, 2017 We give our support to small towns and retail centers like those in Massena. Together we can fight back. https://mobile.nytimes.com/2017/12/24/business/mall-retail.html...
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December 23, 2017 Retailers thankfully have a weekend before Christmas this year. That should help sales. E-commerce giants have sped up shipping to be same day as late as Christmas Eve (imagine promising delivery Sunday)!...
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December 22, 2017 Are you ready for 2018? We’re getting ready here. We’re beefing up our staff and hardware to serve the rush to shop online. In 2017, orders via the network grew 89% year over year. 2018 will bring another 89% growth spurt if we work hard. In 2018, you may ask: are your stores worth 48¢? We think so ;) We’ll explain more below. 1. Bridge is updating its pricing for brands in 2018. What are we doing with this subscription fee that brands pay? We’re reinvesting it into your Bridge. In 2018,...
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December 22, 2017 In 300 years, your wine glass size increased about 700%. It appears we have the 90s to thank for this. But the 90s drinking craze may have its origins back to the 70s. In the 1976, California wines first unseated French wines as the top wine producer in a blind taste test (read more about the 'Judgement of Paris' here: https://en.wikipedia.org/wiki/Judgment_of_Paris_(wine)) This contest may not only have impacted where w...
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December 21, 2017 Is your company a leader or a laggard? Check out this L2-created interactive chart sharing what retailers are doing right--and wrong. Retailers are ranked in 6 areas: 1. Content & Commerce 2. Data & Targeting 3. Localization 4. Loyalty 5. Mobile 6. Omnichannel...
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December 21, 2017 How is your business gaining new customers? Crate & Barrel, Restoration Hardware, and other retailers are battling with online-only entities like Wayfair to gain new customers. Wayfair is gaining new customers on Google via authentic placement and paid search ads. This video by L2 research shares how a large, well funded, ambitious company like Wayfair is competing with traditional retailers and Amazon. https://www.l2i...
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December 20, 2017 Customers are increasingly drawn to websites and mom-and-pop, Main Street shops, reports today’s WSJ. That’s Bridge’s sweetspot. :)...
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December 20, 2017 The new tax bill is good news for traditional brick and mortar retailers. Companies like Amazon that may use off-shore tax strategiesay lose some leverage. ...
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December 20, 2017 Roman and Williams, the famous interior designers of hotels, has opened a Soho restaurant that also sells tableware. They ensured each item they sell can be washed 20 times (!). ...
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December 19, 2017 Macy’s lost $4.8b in the recent recession. ...
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December 19, 2017 This is probably the safest way to read about cybersecurity: traditional print newspaper :) Bridge members can take heart that their sites are protected from many threats because of Bridge’s security features and oversight diligence. Other services that offer stand-alone websites lead clients to fend for themselves—that’s not a security strategy one wants in the dangers to come in 2018. ...
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December 18, 2017 Thanks BC Clark for the thoughtful card. ~ The Team at Bridge ...
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December 18, 2017 "When you buy from a small business, you are not helping a CEO buy a 3rd holiday home. You’re helping a little girl to get dance lessons, a little boy to afford his team jersey, and their moms and dads to put food on the table. SHOP LOCAL." Thanks Laurie Levy for sharing this gorilla message written on a sidewalk. Read Laurie's post here: https://www.huffingtonpost.com/laurie-levy/shop-local_b_9885884.html ...
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December 16, 2017 Facebook may make people feel worse. Add this to the list of its accomplishments like helping Russia advertise. Article: https://mobile.nytimes.com/2017/12/15/technology/facebook-blog-feel-bad.html...
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December 15, 2017 Here's a lesson in how to ruin your registry business. This retailer changed three default settings in Bridge that help brides promote the store. Since the store changed these settings, the store is losing $1,000s in sales to Walmart, Crate & Barrel, and Amazon. You can see how on the left most registries have $0 or little in sales. Instead, family and friends are shopping on competitors' sites. To avoid this mistake, please be sure to do the following: A. You will want to be sure that select...
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December 12, 2017 When one shops on Amazon, is one unknowingly also buying an Amazon brand? Amazon's 'brands' are not called "Amazon" but rather other names, such as "Goodsport" and "Rivet." L2 Researches shares that there are more Amazon private label brands than one may realize. https://www.l2inc.com/daily-insights/amazon-has-more-private-label-brands-than-you-think...
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December 11, 2017 Dayna Winter penned a nice column on Shopify about how indie retailers can succeed. Her tips: 1. Get community/local gov't support. 2. Band together with other businesses. 3. Have an online store/presence. 4. Promote each other/pool resources. 5. Promote what separates you from the other choices/communities. 6. Run community events. Read more: https://www.shopify.com/blog/1160...
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December 8, 2017 What does your business ‘sound’ like? Visa is launching a sound campaign for whenever its card is swiped. ...
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December 7, 2017 Christmas is coming early for some Bridge retailers: we're giving you more Smart Brands for less money. Your Smart Brand subscription is getting a free upgrade. Your existing Smart Brand plan / Your new plan: 4 Smart Brands —> 10 Smart Brands ...
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December 7, 2017 What if someone bought everything for a week through Amazon? Well, then many Main Street shops would be empty, most sales reps would be out of work, and many manufacturers in the U.S. would be out of business. A Wall St. Journal reporter tries the “Amazon only diet” and shares her findings. ...
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What is Chalkboard?

Chalkboard is an easy way for businesses in the retail industry to share news, events, and files. Once you friend the businesses that you do business with, you'll see what they share. Learn more about Chalkboard
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Jason Solarek
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