News from Bridge
Below please find news about Bridge and the retail industry. To view more news, please visit Bridge's Chalkboard.


March 30 As you likely have read in the New York Times or the Wall St. Journal, social media companies are under fire. Users are abandoning social media companies such as Facebook, Twitter, and Snap as if they were a ship on fire that has run aground. In the New York Times graphic, it depicts social media as a boat on fire--with a user escapi...
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March 30 FOR RETAILERS Watch the New Bridge 101 Webinar Learn: + How to set up your Bridge Store. + Complete the settings on the Your Account page. + Add your staff. + Add your brands. + Add your products. + The fundamentals to beat Amazon and increase your Google ranking. Please contact Bridge for the access link to watch....
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March 30 Today’s WSJ shares that Walmart is hedging retail by getting involved in health care and that Trump is confronting Amazon about taxes and US tax payer-subsidized package delivery. ...
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March 29 FOR VIETRI SALES REPS You’re Invited: Special Webinar for Sales Reps More than 100+ indie stores are synced with Vietri on Bridge. Why? Join us and find out. Vietri and Bridge will be hosting two informational webinars. Please pick your time: Monday, May 7th at 1 pm EST or Tuesday, May 8th at 10 am EST Please RSVP and we'll send you an access link. Background Customers are flocking online--but many stores don’t have websites that are ready for these customers. We have a solution for thes...
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March 29 HFN shares that Juliska is joining Bridge ///////////////////////////////////////////////// Juliska Partners with Bridge Catalog Bridge Catalog supports indie retailers March 26, 2018, Jaclyn Turner NEW YORK— Premium tableware and home décor designer Juliska will partner with Bridge, an ecommerce platform, beginning May 1 to help authorized retailers increase their sales. Bridge considers itself as Dropbox meeting Amazon meeting Facebook. Juliska will include 800 items on the Bridge netwo...
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March 29 Today’s Wall St. Journal covers the delete Facebook trend. ...
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March 29 Today’s Times has a burning ship graphic summing up Facebook and other social media platforms’ current standing. There's a person in a rowboat that has escaped the burning ship. Is that a Bridge user? :) Full article: https://www.nytimes.com/2018/03/28/technology/social-media-privacy.html...
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March 27 Has a bride ever asked you about her registry credit 7 years(!) after her wedding? Here is a bride that was married in 2011 and is inquiring with one of our retailers about her registry credit. Bridge STRONGLY recommends that you use our new Redemption Period feature. We recommend you turn on email notifications for this feature. These emails will encourage brides to redeem credit and walk out of your store with products. ...
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March 26 I didn’t know that Michael Aram offers tile. Cool! As seen in New York Times’ “T” magazine. ...
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March 22 FOR BRANDS Bridge will give you 10% towards your ad. Examples: If you pay $1,000 for an ad, we’ll give you $100 towards the ad. If you pay $2,000 for an ad, we’ll give you $200 towards the ad. Below is an example of a Waterford print ad with the Bridge logo. Please note: Bridge must approve this co-op advertising spend. Terms and conditions apply....
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March 22 Today’s WSJ interviews Crate & Barrel CEO Neela Montgomery. Interesting points: - 50% of media budget spent on digital. - 47% of its furniture sales are online. - 95% of products it sells are private label. - It doesn’t plan to sell on amazon.com. - It’s working to speed up shipping times. ...
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March 22 RETAILERS: New feature: your software now helps you move more product out the door. Your Bridge registry software now has a redemption period feature. By default, your software sets this to 2 years. This redemption period text appears at the bottom of the registrant's registry page. The page automatically calculates and outputs the redemption period end date. For example, on the registry shown here, it says: "Friends & family love seeing their gifts being enjoyed. We encourage you to rede...
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March 21 Three families of Rockefellers have owned this set. Learn more about the ‘Tobacco Leaf’ service, circa 1775. Estimate: $150,000-250,000 at Christie’s New York this Spring. The voyages undertaken by Captain James Cook to the South Pacific in the 1770s aroused considerable interest among European botanists in Oriental flora. The so-called ‘tobacco leaf’ pattern, however, may owe as much in its derivation to textile designs supplied to the East India Company as it does to any interest in plant ...
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March 21 Wish to share the Week of Waterford sale with your brides? Bridge is helping you. Bridge is emailing your brides an email that looks like the one attached. Your brides will learn about the sale and can shop online. Waterford is lowering the price for your customers as well as you (the retailer). Please note: If you wish to not participate in this email campaign, you'll want to update your settings so that you designate that you don't want to show sale prices for Waterford. Here are the s...
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March 20 Nice to see Bridge mentioned in two consecutive ads in Tableware Today: Deshoulieres and Vista Alegre...
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March 20 Andrew Pickard is truly part of a dynasty—generations of Pickards have made premium tableware. Nice to see the family pictures. (Pickard is a Smart Brand partner.)...
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March 20 Mark, I enjoyed the anecdote about the “Sell, sell, sell” Post-it-Note :)...
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March 20 Nice to see Kristi Forbes featured in this month’s Tableware Today ...
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March 19 I agree with Carol about making a non-linear store plan. As an example, William-Wayne, which has two locations in NYC, has almost serpentine pathways around the stores that are chockablock with goods. The longer a customer is in the store, the better. ...
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March 19 What time do your customers shop online? This week's L2 newsletter shares that 8 pm is prime time for online shopping. The problem: your store is likely closed. How can you provide customer service to customers when your store is closed? That is worth investigating and investing in. Your Bridge team may help. Bridge is considering offering stores an outsourced 'live chat' feature for their website that operates after hours. If a store subscribes to this service, its customers can ask quest...
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Jason Solarek
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