News from Bridge
Bridge in the News
Bridge featured in HFN magazine

June 2017
Bridge Brand Conference

HFN covers Bridge's Brand Conference.

Bridge featured in HFN magazine

December 2016
HFN Magazine: $2 Million Milestone

HFN shares that Bridge has doubled year-over-year sales processed for clients.

Bridge featured in HFN magazine

November 2015
HFN Magazine: $1 Million Milestone

HFN highlights Bridge's handling of $1 million in online gift registry sales in 2015.

Image of Bridge article in Tableware Today

June 2015
Tableware Today: Last Word Column

Jason Solarek shares trends in e-commerce.

Image of Bridge article in HFN magazine

May 2015
HFN Magazine: E-commerce Update

Allison Zisko interviews Jason Solarek about Bridge's new services.
September 6
September 6
The more brides that link to your site, the higher you’ll rank in Google. Today’s Times reviews Google’s search engine algorithm and shares that pages linking back to your site (“back links”) are one of the most important factors.
September 4
September 4

I am so convinced the NY Times is schizophrenic. On Saturday a special 8-page editorial section highlights the plague of empty storefronts in New York City. On Sunday, a paid insert states: The Death of Retail is Overrated. This is for the new outpost of RH, formerly Restoration Hardware now re-branded. So I guess to get people to buy furniture you need a rooftop park and restaurant, a barista bar & wine terrace, art gallery and atelier on 6 floors. Okay, whatever it takes I suppose.
September 4
September 4
So now that "Amazon" has shown us the way, does this mean independent retailers have to do deliveries too? Maybe we need to open coffee bars in our stores. :-(

Read this story from the New York Times:

Hard Lessons (Thanks, Amazon) Breathe New Life Into Retail Stores

https://www.nytimes.com/2018/09/03/business/retail-walm ...
Read More
September 2
September 2
Lionel Richie, who two years ago launched a tableware line, is now creating bedding and home lines for J.C. Pennny. Nine out of 10 people over 55 recognize is name and like him—which bodes well for sales.
August 30
August 30
For Retailers

Get your free Wedding Registry table tents. Just place your name in the comment field below or email us. We’ll mail you two tents.
August 28
August 28
Malls and big-box stores (like this Sears) are being transformed into airy offices reports today’s Times.
August 27
August 27
FOR RETAILERS:

New feature: you can now easily see what percent of your online orders are registry related.

To view this new feature, you'll:
1. Login to your Bridge.
2. Roll over "Management" at the top and from the drop down click on "Reporting Overview."
3. On the Reporting Overview page, look for this area: "Online: Registry vs Non-Registry (Online and mobile orders only)."

Most indies stores will get the majority of their online orders ...
Read More
August 22
August 22
What Does the Gump's Bankruptcy Mean for Your Business?

........................................................

As you likely know, Gump’s filed for bankruptcy. The famous San Francisco indie store's crash is having wide-ranging consequences for our industry. 41 Madison tenants likely lost more than $1,000,000 on Gump's.

Yet, the economy and stock market are doing very well. How to explai ...
Read More
August 21
August 21

If you use the gift card option at Amazon, this is what you could expect. Imagine if this were a bridal registry item.

Just to clarify, the gift was a book written by a third friend, so the request for the review was from the giver of the gift (me), not Amazon.

One of the frequently mentioned points on store reviews of Bridge Websites are the hand-written gift cards. That personal service is what makes our stores special.
August 19
August 19
How can your store succeed in 2018?
Here are 4 questions to ask your business:

1. How many items does your online store offer from each brand that you sell?
You'll want to make a list with 3 columns: one with the brand and one with the approximate number of items on your site. In the third column, enter in the total number of items offered by the brand. Shoppers often seek the website with the greatest selection.

For which brands are you missing the most it ...
Read More
August 19
August 19

How important is adding a picture to a couple's wedding registry?

Bridge researched this and found that registries with a couple's picture generated $260 more in sales than those without a picture--a 21% sales boost.

Bridge reviewed 1,883 registries that occurred in 2017 and 2018 from 15 U.S.-based indie retailers with brick and mortar locations. We found these trends:

1. If a registry has a picture of the couple/registrant, the average purchase was ...
Read More
Tuesday, October 9 - Friday, October 12
41 Madison

We'll see you the fall tabletop show in NYC:

Friday, October 12 - Monday, October 15, 2018

http://www.41madison.com/
August 16
August 16
Want to boost your Google ranking by 10%? Easy: just place these table tents around your store. Reviews make up 10% of your Google ranking according to SEO experts.

The new table tent has room for you to place your store name on the front of the tent at the bottom.
August 15
August 15
Who do you know?

HFN is calling for retailer and supplier nominations for its inaugural Top Women in Home special report, which will be published in the November issue.

The following are some criteria to consider for nomination:

Nominees should include women in leadership positions who have accomplished a great deal in their careers in home.
They should be strategic visionaries who have helped their companies stay ahead of the competitive curve.
...
Read More
August 13
August 13
Will you get $22 of value out of Facebook this year? That’s how much Facebook makes off you by selling ads to advertisers that target you.
August 13
August 13
Interesting to see “online brands” open physical stores. This trend shows us that brick and mortar is important.
Tuesday, August 14
NY NOW

We'll be at NY NOW this Tuesday. Please feel free to make an appointment with us. See you soon. :)
August 9
August 9
Mepra joins Bridge!

We're happy to share that Mepra will become a Smart Brand.

We expect the Mepra products to be ready for syncing by September 1st.

Please message Mepra or us to express interest in syncing.

Learn more about Mepra:
https://www.mepra.it/en/index.php

Next page

Bridge in the News
Bridge featured in HFN magazine

June 2017
Bridge Brand Conference

HFN covers Bridge's Brand Conference.

Bridge featured in HFN magazine

December 2016
HFN Magazine: $2 Million Milestone

HFN shares that Bridge has doubled year-over-year sales processed for clients.

Bridge featured in HFN magazine

November 2015
HFN Magazine: $1 Million Milestone

HFN highlights Bridge's handling of $1 million in online gift registry sales in 2015.

Image of Bridge article in Tableware Today

June 2015
Tableware Today: Last Word Column

Jason Solarek shares trends in e-commerce.

Image of Bridge article in HFN magazine

May 2015
HFN Magazine: E-commerce Update

Allison Zisko interviews Jason Solarek about Bridge's new services.
...