Bridge in the News
Bridge featured in HFN magazine

June 2017
Bridge Brand Conference

HFN covers Bridge's Brand Conference.
Bridge featured in HFN magazine

December 2016
HFN Magazine: $2 Million Milestone

HFN shares that Bridge has doubled year-over-year sales processed for clients.

Bridge featured in HFN magazine

November 2015
HFN Magazine: $1 Million Milestone

HFN highlights Bridge's handling of $1 million in online gift registry sales in 2015.

Image of Bridge article in Tableware Today

June 2015
Tableware Today: Last Word Column

Jason Solarek shares trends in e-commerce.

Image of Bridge article in HFN magazine

May 2015
HFN Magazine: E-commerce Update

Allison Zisko interviews Jason Solarek about Bridge's new services.
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Friday, June 21

Our ‘Bridge muse’ is spreading the good word about indie stores in Dallas :)

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Friday, July 5
New Feature to Quickly 'Like' Images and News Posts

You and your customers can now 'like' news posts by clicking a heart icon in the post. The heart icon appears on a white circle in the lower right of images associated with the post. Once you like a post, the post's like count will automatically increase.

This feature is active on your home page, Dashboard, news home page, and dedicated news pages.

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Monday, June 17
What grade would you give our industry for being ready in terms of online operations? After watching this video, you may have a better ability. This video by Gartner L2 market research ranks the top B2B companies and shares what is needed to prepare your business:

https://www.youtube.com/watch?v=W0KESHW2KaE&feature=youtu.be




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Sunday, June 16

Business lunch: how retail is changing :)

Old retail is 80% analog. This consists of: the physical store, staff, customer service training, etc. What you’d expect walking into a Saks or Macy's. And it's about 20% tech: computers, cash registers (POS systems), mobile shopping, Google ranking, apps, hiring social influencers, Instagram, etc.

Today, the retailers that are well positioned, growing, and 'hot' carry the opposite equation: they're 20% analog and 80% tech.

The retail equation flipped ... ...
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Saturday, June 15
Gorgeous day in the city—for indie shops :)

Shown here: Bridge mosaic on St. Marks Place / NYC

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Friday, July 5
New Gift Registry Feature for Retailers

Your software now better promotes free shipping and free gift wrapping. Next to each item, if applicable, it says "Free Delivery" and "Free Gift Wrapping."

This change keeps your store competitive with Zola and other retailers which are promoting free delivery.

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Friday, June 14

Thanks to our retailers for sharing pictures of their Bridge decals. Store owners Timothy De Clue in Seattle and Kathi Davis in Scranton shared these picture of their stores with the "Shop 1,000's of Gifts Online" decal.

We sent hundreds of stores these free decals. We invite you to share a picture of your store. :)

Please visit Timothy at his store in Seattle and Kathi at her store in Scranton:

https://timothydeclue.bridgecatalog.com/
http://www.overthemoonbabyhomedog.com/ ...
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Friday, June 14
Zola is offering free shipping on all items. Are you offering free shipping on all items?
If not, you're going to lose business to them. I advise you to offer free shipping and make less margin on the order vs lose the entire order to Zola.

In general, margins are smaller on online orders. This is well documented--and now accepted--as a business practice. Accept this fact and you'll survive and grow. Don't accept it and you'll lose orders and struggle online and likely fail.

This is our third ... ...
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Thursday, June 13
Online sales account for 27% or Lululemon’s sales, reports today’s WSJ. Considering that these are clothes, that’s a lot. There was a day not too long ago when people said shoppers wouldn’t buy significant amounts of clothes online. 27% and growing shows that they were wrong.

And that 27% is very profitable. The brand didn’t have to pay expensive rent in, for example, Manhattan to process those orders.

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Thursday, June 13
Target just announced it's offering same day delivery for $9.99 per order, shares today's New York Post.

Last week I wrote about the shipping and selection war going on (post: https://marketplace.bridgecatalog.com/news.cfm?id=18230)

Companies are scrambling to speed up delivery to compete with Amazon even if this means smaller margins. They would rather make less than let Amazon get the sale.

The 2019 retail equation:

Quick (Often Free) Shipping + Massive Online Selection = Retail in 2019

Last week ... ...
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Wednesday, June 12



Nacho Analytics shows us that search engineers are helping Amazon get 600% more in sales than competitors.

Take away: investing in good search results costs money, but it's well worth it. If you have better search, you sell more.

What is a search relevance engineer? It's a technical person that helps ensure that what you search for you get. E.g.: if you're on a website and you search for "bat," do you get the sports instrument or the animal? Constantly honing and improving the search code creates... ...
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Wednesday, June 12
Thank you, Port O'Call Gifts! J.D. Hornberger, the owner, shared this picture of this 'Small Store ~ Big Site' decal in his store window.

Your store should be receiving your free decal in the mail this week.

If you do not receive it, please email us to request a free decal.

Visit Port O' Call Gifts:
https://www.portocall.gifts/

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Monday, June 10
Steaming music is the future for consumers—and streaming products is the future for retailers. Streaming revenue increased by 300% from 2015 to 2018. Consumers came to feel that downloading each MP3 file was time consuming and tedious. Last week Apple even shutdown its iTunes download store. Likewise, retailers manually adding each item to their website is not doable. Spotify and Apple realized the need to stream music vs offer it piecemeal. Bridge realizes the need for stores to stream entire ... ...
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Monday, June 10

Wired magazine shares the inside of an Amazon warehouse. What's missing? People. That little orange robot will likely replace many of your local jobs.

https://www.wired.com/story/amazon-warehouse-robots/

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Sunday, June 9
New t-shirt to promote our platform :)

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Saturday, June 8


E-commerce is going to double in the next seven years, predicts FedEx. When that happens, how prepared will your business be? How will you prepare your website, your staff, your shipping procedures, your pricing, and your sales expectations?

When e-commerce grows that much, who will control the market? How will customers shop? Via their mobile? Via Alexa? If e-commerce is the dominant form of shipping, how will your online product selection and prices be kept up to date online? If online ... ...
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Friday, June 7

Smaller margins are here for many businesses in many industries—not just tableware. Recently, a sales rep balked when I suggested its stores take a haircut on margins. Yet, I believe big money tech players are forcing these cuts and upending traditional profits—leaving stores with little other option. From media (see today’s AT&T article) to advertising (Facebook, goggle) to transportation (Uber, Lyft, Tesla) to gift registries (Amazon, MyRegistry, Zola), big money-backed tech companies are the... ...
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Thursday, June 6


New Feature for Retailers

You can now add special, unique pricing to items on a gift registry. For example, you can use this feature when an item can be monogrammed and you need to charge more for it. You can use this feature if a registry gift comes as a set but the item on your site only shows pricing for a single item. You can double the price using this feature and add a comment to the item saying it the gift includes two of the items.

Add special pricing to an item:
1. Login to your Bridge.
2. ... ...
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Wednesday, June 5
Are stores going overboard with asking for reviews? Staples asked me to review Charmin toilet paper. :)

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Tuesday, June 4
There’s a massive retail and in particular shipping war going right before our eyes: Walmart and Amazon are trying to out deliver each other. Why? Quick delivery + Massive selection = Retail Success in 2019 and beyond


I believe the future of retail is about big selection and quick shipping / pick up. The ‘interface’ to manage these features will be a shopper’s mobile phone. To support this belief, I designed our new software to meet this trend. You’ll notice in our new 2.0 Bridge software that ... ...
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Next page

Bridge in the News
Bridge featured in HFN magazine

June 2017
Bridge Brand Conference

HFN covers Bridge's Brand Conference.
Bridge featured in HFN magazine

December 2016
HFN Magazine: $2 Million Milestone

HFN shares that Bridge has doubled year-over-year sales processed for clients.

Bridge featured in HFN magazine

November 2015
HFN Magazine: $1 Million Milestone

HFN highlights Bridge's handling of $1 million in online gift registry sales in 2015.

Image of Bridge article in Tableware Today

June 2015
Tableware Today: Last Word Column

Jason Solarek shares trends in e-commerce.

Image of Bridge article in HFN magazine

May 2015
HFN Magazine: E-commerce Update

Allison Zisko interviews Jason Solarek about Bridge's new services.
...