Bridge in the News
Bridge featured in HFN magazine

June 2017
Bridge Brand Conference

HFN covers Bridge's Brand Conference.

Bridge featured in HFN magazine

December 2016
HFN Magazine: $2 Million Milestone

HFN shares that Bridge has doubled year-over-year sales processed for clients.

Bridge featured in HFN magazine

November 2015
HFN Magazine: $1 Million Milestone

HFN highlights Bridge's handling of $1 million in online gift registry sales in 2015.

Image of Bridge article in Tableware Today

June 2015
Tableware Today: Last Word Column

Jason Solarek shares trends in e-commerce.

Image of Bridge article in HFN magazine

May 2015
HFN Magazine: E-commerce Update

Allison Zisko interviews Jason Solarek about Bridge's new services.
April 1
April 1
Mads Ryder, the new CEO of Lenox, is profiled in this month’s Tableware Today. Lenox owns Reed & Barton—a Smart Brand member.
April 1
April 1
Customers love Badash’s fun drinkware and home decorating accessories. And since Badash is a Smart Brand partner, its products are easy to sell.

Shown here is Badash’s most recent ad in Tableware Today.
April 1
April 1
Happy to see Royal Copenhagen’s Blomst pattern featured in this month’s Tableware Today. (...I didn’t know that RV hadn’t launched a new dinner service pattern 10 years.)
March 30
March 30
Nice to see Smart Brand Royal Copenhagen in today’s WSJ
March 30
March 30
Today’s WSJ shares that hacking is at an all time high and the FBI is dedicating more agents to it. ...finally law enforcement is taking this more seriously.
March 29
 
March 29
Your new Bridge 2.0 software is almost here.

What's new in Bridge 2.0?
Many things. For starters, your news is much more prominent in 2.0. Your Bridge account's home page shows news first and foremost.

What do you need to do?
Add news to your Bridge account today.

Benefits to you:
1. Posting news is a free way to promote your products to 1,000s of shoppers.
2. Increase your Google ranking for free. Google ranks sites with current news higher.

Note: your products will look less desirable if old news ... ...
Read More
March 29
March 29
Even Apple--a company with all the money in the world--stills has to hire guys to hang signs.

How are you advertising your business?
March 28
March 28
I was going to recommened reading this Shopify article about converting website visitors to shoppers but then I realized what a rip off Shopify is.

In the screen shot shown, we see Shopify promote nine apps. The apps use the 'freemium' model where you try it for free, then often quickly get stuck paying. In sum, Shopify is nickel and dime-ing users.

When you use Shopify, it's like going to Disneyland and paying for each ride separately. You think that the theme park will be fun but by the time ... ...
Read More
March 27
March 27
How big a deal is cyber security? It’s about as important as car and highway safety—that’s the last time that insurers teamed up to tackle a topic, according to today’s WSJ.

The number of retailers that purchased stand alone cyber security doubled from 2014 to 2018, shares insurer Marsh.
March 27
March 27
How do you get more customers to see your products? Tip: make your product names longer. Fill them with keywords and descriptive text.

Market research firm Gartner shares that a hair care line that ranks well on Amazon has 3x the number of words in product name and description areas as other brands.

Excerpt:

Maple Holistics’ current best-selling product, Biotin Shampoo, has 338 words in its product description and 35 words in the title and lists key ingredients like zinc.

In contrast, other Amazon-... ...
Read More
March 27
March 27
Happy to see Bridge Smart Brand member Revol featured in 41 Madison’s Tableaux magazine.
March 27
March 27
How does your business get more customers to open your emails? Use these subject line terms: VIP/Exclusive, Urgency, and Free Gift.

The terms that results in fewer openings? Free shipping and discount.

Check out the full article by L2 Research here:
https://www.l2inc.com/daily-insights/this-email-strategy-is-a-hidden-gem
March 26
March 26
Good morning, indie shops. A special thanks to local mosaic artist Jim Power for creating this tribute to East Village businesses—and happy to see Bridge featured in it. 🙂

Also in this art piece are: McSorleys, Immigrant, Dinosaur Hill, and The Bean.
March 21
March 21

Happy to see Diane Seidle’s lastest strategy article in Tableware Today below. Speaking of hashtags, Bridge created its own ‘$tag’ to similarly offer quick access to product info. Type a dollar symbol “$” before a SKU and the specific item will magically appear below your Chalk.


Tableware Today:

WHAT'S YOUR HASHTAG STRATEGY?

Just in case you’ve been living off the grid for a year or more, a hashtag is simply a word or phrase behind a pound sign. When you use a hashtag that word or phrase becomes ... ...
Read More
March 21
March 21

For Sales Reps:

Is your job in danger? Faire, an online wholesale platform, wants to cut out reps. If you hear of your brands using Faire--or retailers--I'd ask them why they don't value sales reps.

Faire is not 'fair' to reps. It cheats you out of your hard work. Let's imagine you work on a retailer to open it, then clean its shelves, stock its shelves, and help it get product quickly. Then the store orders via Faire. When it does this, you're gonna be working for free.

In the attached screen ... ...
Read More
March 19
 
March 19
Your registrants will have to reset their passwords in order to increase security.

Here are 3 ways to reset a registry password:

1. Registrant Resets Password on His/Her Own
A. The registrant visits your Bridge page.

B. The registrant visits your Gift Registry home page. The URL will be similar to this: https://yoursite.bridgecatalog.com/registry.cfm

C. On your Gift Registry home page on the right hand side, there is a registry login field. Below this login form there is a link that says "Forgot ... ...
Read More
March 18
March 18
Shop Local :)
March 16
March 16


Today’s WSJ does a review of Sears’ downfall. In the same WSJ edition, we see how Amazon and Apple—two of the world’s most valuable companies—have had their stock price rise.
March 16
March 16
Amazon continues to wage war—on its own customers. Amazon charges steep fees and now seeks to grab third-party seller’s customers.

Next page

Bridge in the News
Bridge featured in HFN magazine

June 2017
Bridge Brand Conference

HFN covers Bridge's Brand Conference.

Bridge featured in HFN magazine

December 2016
HFN Magazine: $2 Million Milestone

HFN shares that Bridge has doubled year-over-year sales processed for clients.

Bridge featured in HFN magazine

November 2015
HFN Magazine: $1 Million Milestone

HFN highlights Bridge's handling of $1 million in online gift registry sales in 2015.

Image of Bridge article in Tableware Today

June 2015
Tableware Today: Last Word Column

Jason Solarek shares trends in e-commerce.

Image of Bridge article in HFN magazine

May 2015
HFN Magazine: E-commerce Update

Allison Zisko interviews Jason Solarek about Bridge's new services.
...