News from Bridge
Bridge in the News
Bridge featured in HFN magazine

June 2017
Bridge Brand Conference

HFN covers Bridge's Brand Conference.

Bridge featured in HFN magazine

December 2016
HFN Magazine: $2 Million Milestone

HFN shares that Bridge has doubled year-over-year sales processed for clients.

Bridge featured in HFN magazine

November 2015
HFN Magazine: $1 Million Milestone

HFN highlights Bridge's handling of $1 million in online gift registry sales in 2015.

Image of Bridge article in Tableware Today

June 2015
Tableware Today: Last Word Column

Jason Solarek shares trends in e-commerce.

Image of Bridge article in HFN magazine

May 2015
HFN Magazine: E-commerce Update

Allison Zisko interviews Jason Solarek about Bridge's new services.
January 31
January 31
There is a 'Cold War' battle going on between Amazon and Walmart, if you haven't noticed. Both are building platforms that soak up every other business and its products into their respective ecosystems. Walmart is late to the game, but its been on a binge recently buying Art.com and now its partnered with a sport apparel company Fanatics.

As a reference, Facebook, Instagram, and Bridge are all platforms.

What platforms are you on? What is your strategy to chart this battle? Are you a Walmart or... ...
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January 31
January 31
Wedding registry gifts are starting to include: Venmo. That's right, guests are starting to simply Venmo their 'gifts' to newlyweds, reports today's New York Post.

While at first glance this bypasses traditional gift giving routes like a store's gift registry, there is a silver lining. Your store can accept Venmo. Encourage brides to buy goods from you via Venmo. This adds a step, but the bride getting a nice gift (and the money getting to your store) is all that counts.

Read the full article:
... ...
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January 30
January 30
Amy Stavis in Tableware Today shares that 47% of New Jersey Millennials live with their parents, and nationally 74% aren’t married. This translates into a smaller gift registry market than 40 or 20 years ago.

With that said, Crate &Barrel, Target, and Zola are selling millions of registry gifts. Why shouldn’t your store? The gift registry market is easy pickings for stores that sell cups and plates. You already have the stock and offering the service costs almost nothing. And it’s a service ... ...
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January 27
January 27
Amazon gives people products to review and doesn’t charge them for the gifts. This shows the power of reviews in driving purchases and in boosting a Google ranking. Amazon started its Vine review program more than 10 years ago—giving it a huge lead on competitors.

https://www.nytimes.com/2019/01/26/style/amazon-reviews-vine.html
January 26
January 26
Amazon forced many GNC stores to close. What is GNC left with? Making exclusive brands for its competitor: Amazon, shares today’s WSJ. It essentially works for Amazon now.
January 24
January 24
Amazon is launching its own delivery network, putting it in competition with FedEx and UPS.

Fast and free shipping are increasingly expected from shoppers—they’re part of the reasons why Amazon beats up on indie stores. Can you think of an indie store that owns its own delivery network? Besides a florist who may have a van, most likely not. This delivery service will further put indie stores at a disadvantage.

Whether you’re a store, sales rep, or indie brand, Amazon’s aspirations are most ... ...
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January 21
January 21
Google and Facebook are compared to surveillance organizations to which we freely give ourselves, reports today’s Times.
January 21
January 21
What’s a very revealing thing about you? What you buy. Today’s Times shares that businesses are looking to Amazon over Facebook to target customers. Advertisers (aka sellers of goods) are targeting customers that bought X in order to get them to buy Y.
January 19
January 19

This is the preparation for the Ryan associates sponsored event in Dallas. Thank u, Rich Ryan and team!
January 19
January 19
A special thanks to Kerry and Janet Smith for hosting us in Dallas :)
We had a great turnout and seminar. Thank u, all u hard working retailers!
Thursday, January 17 - Friday, January 18
Dallas Market Center

In 2019, thousands of brides will register each day. This translates into millions of dollars in online sales. Don't let Target and Amazon get these orders. These brides should be registering at your store. Let us help you.

Join us to learn the 7 secrets to grow your registry business.

Please pick your date:

...................................................

Thursday, January 17th at 5 pm
Keith Smith Showroom
World Trade Center / Suite 200
Dallas Market Center
Co-sponsored with Keith Smith Associates... ...
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January 14
January 14
Happy to see Skyros’ new showroom—and promotional flyer. The back of the postcard lists ways to share news (Instagram, Facebook, and Pinterest) and products (Bridge).
January 11
January 11
See u tonight at 5 pm at Casafina. Checkout the new showroom, grab some Portuguese wine, and learn how to grow your registry business.

Thank you Casafina & Costa Nova for hosting us :)
January 11
January 11

Thanks to Beatriz Ball—and surprise pinch hitter Susan Hoechner! Beatriz Ball hosted our marketing boot camp Wedsneday here at the show. Susan, who owns Barbara Stewart Interiors and uses Bridge, helped pour bubbly. Thank u Kelly Wenzel, Susan, and everyone that helped and attended!
January 9
January 9
Getting ready :)
January 9
January 9
Today at Beatriz Ball we’ll be coaching stores on how to grow their online sales. Here’s our cheat sheet :)
January 9
January 9
Think tradeshows are just chit chat until happy hour? Matt Hullfish gets down to business setting up his new showroom.

Ps - Thanks Matt for hosting our Bridge registry seminar this upcoming Friday.
January 7
January 7
“Tiny Ripples, Big Effect!”
Thank you for supporting indie businesses. Your support is a driver to their success!

Notably, many indie Bridge stores have great websites. They’re: small stores with big websites. A shopper is getting all of the selection and value as when she/he shops at a big store.

We don’t believe shopping small should mean making small compromises. Shopping small means thinking bigger about small shops.
#shopsmall #shoplocal
January 6
January 6
Today’s Times investigates commercial property valuations for the purpose of tax collection. The article suggests that brick-and-mortar retailers are gaming the system to unfairly reduce their property value and therefore pay local governments less in taxes. In Michigan, from 2013 to 2017, this may have cost local government $100 million.

While this a fair investigation to undertake, I ask the Times to investigate the harmful tax effects of millions of shoppers buying at Amazon. Should we be ... ...
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Next page

Bridge in the News
Bridge featured in HFN magazine

June 2017
Bridge Brand Conference

HFN covers Bridge's Brand Conference.

Bridge featured in HFN magazine

December 2016
HFN Magazine: $2 Million Milestone

HFN shares that Bridge has doubled year-over-year sales processed for clients.

Bridge featured in HFN magazine

November 2015
HFN Magazine: $1 Million Milestone

HFN highlights Bridge's handling of $1 million in online gift registry sales in 2015.

Image of Bridge article in Tableware Today

June 2015
Tableware Today: Last Word Column

Jason Solarek shares trends in e-commerce.

Image of Bridge article in HFN magazine

May 2015
HFN Magazine: E-commerce Update

Allison Zisko interviews Jason Solarek about Bridge's new services.
...