News from Bridge
Bridge in the News
Bridge featured in HFN magazine

June 2017
Bridge Brand Conference

HFN covers Bridge's Brand Conference.

Bridge featured in HFN magazine

December 2016
HFN Magazine: $2 Million Milestone

HFN shares that Bridge has doubled year-over-year sales processed for clients.

Bridge featured in HFN magazine

November 2015
HFN Magazine: $1 Million Milestone

HFN highlights Bridge's handling of $1 million in online gift registry sales in 2015.

Image of Bridge article in Tableware Today

June 2015
Tableware Today: Last Word Column

Jason Solarek shares trends in e-commerce.

Image of Bridge article in HFN magazine

May 2015
HFN Magazine: E-commerce Update

Allison Zisko interviews Jason Solarek about Bridge's new services.
November 24
November 24
Online spending on Thanksgiving rose 28% over last year shares today’s WSJ.

Stores that have not invested heavily and intelligently in their website will not see this gain. The major issue facing indie stores is they haven’t fixed their online presence—after watching the majors spend billions on their e-commerce operations to get back on track.

There’s a big fork in the road coming:
+ Indie stores that continue with little web presence will fall off the map. ...
Read More
November 23
November 23
Facebook paid for a smear campaign against critics shares today’s Times:

Read the Times article about Facebook here
November 19
November 19
+ Online holiday sales are projected to grow 15% this season.
+ Macy’s reports shoppers buy 25% more when picking items up in-store.
+ Stores are increasingly offering in-store pickup for online purchases. More stores are offeirng checkout via mobile handheld scanners.
+ Target and Amazon are offering free shipping on many items. Walmart is offering free expediated shipping on orders over $35. Aka: order a new set of dinner plates and fast shipping is free. That’s a compe ...
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November 18
November 18
https://www.nypost.com/2018/11/14/top-designers-embrace-plastic-material-once-derided-as-tacky


Please note: the purple glass shown is not available in the U.S.
November 18
November 18
Royal Crown Derby is praised by Bronson Van Wyck in this weeeknd’s WSJ.
November 14
November 14
Happy to see store owner—and Bridge member—Susan Stewart Hoechner named Bowling Green's 2018 Marketer of the Year by the PMA (Professional Marketing Association) last night! Congratulations, Susan! With Nolan Miles, Stacey Durbin Gish, Jennifer Oaks and Teresa Gibson Hardcastle
November 10
November 10
Zola opening a physical store on 5th Avenue and 21st St.
November 8
November 8
Thanks to Jim Power the Mosaic Man for literally cementing Bridge into the history books. You can see Jim’s artwork (and Bridge’s mosaic) on St. Marks in the East Village.

And thanks to Matt for hamming it up with me. :)
 
Saturday, November 24
Small Shops Around America

This year's Shop Small is Saturday, November 24. :)
Here is a link to some materials:

https://www.americanexpress.com/us/small-business/shop-small/

November 5
 
November 5
FOR RETAILERS:

Good news: we're allowing you to add an UNLIMITED number of items to your Bridge store.

Previously, Bridge had caps on how many items you could add manually. For example, in the past a plan may have let you add 5,000 items manually. Now, all plans allow you to add an unlimited number of items.

We've made some other updates to the pricing. The free plan now includes 10 Smart Brands (approximately 5,000 Smart Products).

We've also adde ...
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November 5
November 5
How much did you pay the feds in 2017? Amazon paid $0 in effective federal income taxes in 2017, shares Scott Galloway in his weekly business newscast.


https://www.l2inc.com/daily-insights/winners-and-losers/should-prof-g-tone-it-down
November 5
November 5
Can a store offer lower prices than Amazon? Yup, and one such chain is Five Below which has 750 stores. The WSJ reported a basket of goods were 50% less at Five Below than on Amazon.
October 31
October 31
NEW FEATURE
For Retailers

Do you wish you could more easily connect with other stores that sell a brand? For example, do you wish that you could ask another store what is selling from Juliska--and share strategies about selling more? Now you can...

Your store can now more easily connect with other sellers of a brand. Here's how:
1. Log in to your Bridge.
2. Browse to a brand.
3. In the horizontal bar above the slideshow, there is a new link tha ...
Read More
October 27
October 27

Have you been to Marion Emporium in South Carolina? Swing by and enjoy their beautiful shop--and you may bump into one of Bridge's review or wedding registry table tents. These encourage reviews and increase registry sign ups.

Visit Marion Emporium's Bridge Store:
https://marionemporium.bridgecatalog.com/

ps - Thanks to Stephanie Indergaard for sharing these pics. :)

October 24
October 24


Are you ready to lose $500? You could if you don't update your authorize.net account settings.

Recently, an identity thief entered 2,000 different credit cards on a retailer's Bridge website. They did so using a bot that entered in card information automatically into the website.
Please note: an identify thief can do this process on just about any e-commerce platform—it’s not unique to Bridge. Credit card fraud is widespread online. Many thieves buy files of ...
Read More
October 19
October 19
You can now easily see how much tax you've collected on orders.

On the new Tax Collection page, you can set a date range and view taxes collected. This makes it easier to report these taxes.

How to visit your Tax page:
1. Visit your Bridge.
2. At the very top, click on “Management.”
3. On Management home page, under “Reporting,” click on “Tax Collection.”

In the example shown, we've replaced actual tax numbers with "XXX.XX" for privacy purpos ...
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October 19
October 19
Did you know that international postal treaties affect indie stores? They do. Increasingly, consumers are skipping buying local to buy online—and that online purchase is empowered by super cheap shippping rates from Asia. When this transaction occurs online vs in-store, many parties here in the U.S. lose. What do we do? Let’s ask ourselves if it’s fair that shipping something from Hong Long to LA is cheaper than from LA to New York—which it currently is.
October 18
October 18
Do you offer 'special order' items? These may be custom built items or items imported from overseas upon request. If so, it's important to let customers know this because these items often take longer to arrive to customers. There may also be special terms and restocking fees that apply to them.

You can now designate items as Special Import. This information will appear on the item's Details page.

Designate items as Special Import:
1. Login to Bridge.
2. Vi ...
Read More
October 17
October 17
In the last 9 years, Sears has closed about 500 Sears stores (more than half its locations) and closed about 900 Kmarts (more than 60% of those locations).

Even if Sears overbuilt, that’s a significant retrenching.
October 17
October 17
The future is software and its platforms. E.g.:

Airbnb > Hyatt and hotel chains.
Kayak > United and airlines.
Netflix > MGM and the studios.
Amazon > Macy’s and the retailers.
Uber > Ford and the automobile companies.

Next page

Bridge in the News
Bridge featured in HFN magazine

June 2017
Bridge Brand Conference

HFN covers Bridge's Brand Conference.

Bridge featured in HFN magazine

December 2016
HFN Magazine: $2 Million Milestone

HFN shares that Bridge has doubled year-over-year sales processed for clients.

Bridge featured in HFN magazine

November 2015
HFN Magazine: $1 Million Milestone

HFN highlights Bridge's handling of $1 million in online gift registry sales in 2015.

Image of Bridge article in Tableware Today

June 2015
Tableware Today: Last Word Column

Jason Solarek shares trends in e-commerce.

Image of Bridge article in HFN magazine

May 2015
HFN Magazine: E-commerce Update

Allison Zisko interviews Jason Solarek about Bridge's new services.
...