News from Bridge's Chalkboard
Below please find news about the Bridge service and the retail industry in general. To view more news from Bridge and its members, please visit the Bridge Marketplace Chalkboard.


February 10 Amazon ventures into truck delivery. Analysts compared it to Amazon’s venture into cloud computing, which is now a billion dollar service. The Times article: https://mobile.nytimes.com/reuters/2018/02/09/business/09reuters-delivery-service-amazon.html?referer=https://www.google.com/...
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February 9 What if there was a way for stores to save $8,900? If they could, stores could spend that on inventory instead. We'll share how stores can save: If one uses Shopify (a popular e-commerce platform) to make an e-commerce site, the store often signs up for a lot of recurring costs. In comparison, when a store signs up for Bridge, there are no fees. Shopify In the first year, the store may pay $6,000+ for using Shopify: + $79/month for Shopify general service (plan that offers a gift card). ...
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February 9 Keeping up with the Joneses Dear Retailer, Amazon does it. Zola does it. Even Crate & Barrel does it in one form or another. We’re talking about: the registry sign-up bonus. And now your Bridge website does it, too. When a bride opens a new registry, she will automatically be offered a $10 in-store gift card for registering at your store.  This is another way Bridge are helping you remain competitive in the registry world. Here’s how it works: On your Bridge site, there is a now a bann...
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February 9 Nice to see two Smart Brand members featured in HFN’s NY Now preview: Pampa Bay and Beatrix Ball. ...
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February 9 Nice to see architecture magazine Metropolis pay homage to Mr. Portman, the recently deceased creator of AmericasMart. ...
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February 8 Gift Registry 101 Training Slides. ...
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February 7 Wish to increase your Google ranking? You can boost it and spend no money. Here's how: get more customers to review you. Reviews impact 10% of your Google ranking. The more customers that submit reviews, the better you'll rank in Google. Therefore, the goal is to get customers to your online Bridge review page. Use Bridge's free table tents. Place these in your store. More customers will review you do due to these. Please contact Bridge to request free review table tents. ...
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February 7 What features does your gift registry home page offer? Please see this screen shot which gives an overview. In this screen shot, we're showing a sample retailer's account and the retailer is logged in as an administrator. ...
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February 7 Franz Collection, a global leader in fine porcelain gifts, is promoting its Bridge on its website. Thank you, Franz Collection. Browse Franz Collections' sophisticated gifts here: https://www.franzcollection.com/en ...
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February 7 You're invited: Bridge Gift Registry 101 Training When? Tuesday, February 6th at 11 am EST Wednesday, February 7th at 10 am EST and 12 pm EST Thursday, February 8th at 1 pm EST Why attend? Help your brides get the most out of their registries with your Bridge Store. Learn tips and tricks to boost sales and save time. We'll take questions from participants. How? Training will be online via GoToMeeting.com Who is invited? This training is for retailers. Who is hosting this webinar? Bridg...
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February 5 We’re loving this book about Amazon and the big tech companies. It gives you insight into what is important for your business and how to prepare for your business’ future. You can find the book at Barnes & Noble for about $19 here: https://www.barnesandnoble.com/w/the-four-scott-galloway/1126835054#/ ...
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February 4 Bigger retailers will continue to make more private-label brands. This helps them make more money on a sale—and ensure customers have to come to them vs amazon. Crate & Barrel is the king of this in home goods. Today, Target shares its new private-label clothing line Universal Thread. ...
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February 3 Do you get too much spam e-mail? There are ways to reduce it automatically. One way is setup a 'rule' in your e-mail system to move spam messages to a spam folder. If you use Outlook, please follow these steps: https://support.office.com/en-us/article/Manage-email-messages-by-using-rules-c24f5dea-9465-4df4-ad17-a50704d66c59 You’ll likely want to use the rule to mo...
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February 1 How successful is your 5-step incentive program for brides? In at least 94% of registries, stores benefited. In just 6% of cases did a bride complete all the 5 steps and the store gave the bride an in-store gift card. Notably, even when a bride does complete all 5 steps and receives the in-store gift card, the store still wins because the bride provided publicity for the store, helped the store's Google ranking, and likely directed $1,000s worth of business to the store. Here are the 5 ste...
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January 31 Here is Bridge's new 2018 sales flyer. Please feel free to share this with your stores. ...
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January 31 How do you get more customers into your store? Take a page from Walmart: offer a discount for in-store pickup. Walmart knows that shoppers buy more when they come into a store. Giving someone $5 off when they spend $20 is a win-win. Bridge will be bringing this feature to your software in 2018. http://help.walmart.com/app/answers/detail/a_id/1698/~/pickup-discount...
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January 30 Is your business competitive? Check out the $50 sign up bonus that Michael C Fina and Zola are giving to brides. Will a bride register with you--or them? Your Bridge software makes it easy for you to offer new registrants a $50 sign up. This $50 is good for an in-store gift card. This is a smart way to stay competitive and get brides in the store. Please ask us how to use this feature. ...
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January 30 How does Bridge’s selection compare to the ‘biggies’? Walmart has 10 million items and Amazon has 250 million. Bridge has 60k. We’re a seed that’s gonna grow. :)...
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January 29 What should your business do in 2018? The first step: get this new book from indie store owner and author Carol Schroeder. In this 4th edition of this famous series, Carol tackles the Amazon topic, new ways to succeed in this era, and even offers downloadable forms. The book is $19.95. There are 2 easy ways to buy this book: 1. Directly from Carol on her store's website: https://orangetreeimports.com/speciality-shop-retail...
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January 27 Congrats to Laura May and the team at Ivy House: they are the first store to get more than 300 reviews! Great job! You not only got 300+ reviews, you have an average rating of 4.9 out of 5 stars. Wow, your customer service is excellent! ;) Check out the 300+ reviews here: https://theivyhouse.bridgecatalog.com/reviews.cfm ...
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What is Chalkboard?

Chalkboard is an easy way for businesses in the retail industry to share news, events, and files. Once you friend the businesses that you do business with, you'll see what they share. Learn more about Chalkboard
Questions?
Jason Solarek
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