Cormac Kinney, founder of a new online jewelry rental service called Flont, made an observation that I liked. He said:
“Look at software. People don’t buy it anymore—they subscribe to it. A lot people don’t buy cars anymore—they use Uber, Zip Car or lease them. No one buys computer servers anymore—they use Amazon, Google or Microsoft. All the things that we used to buy is now a service."
I agree with Cormac. And there is a good reason that 'software as a service' is good