News from Bridge's Chalkboard
Below please find news about the Bridge service and the retail industry in general. To view more news from Bridge and its members, please visit the Bridge Marketplace Chalkboard.


August 8, 2017 The more reviews you have, the higher you'll rank in Google's local search results, shares Humayun Khun. He estimates that reviews are 10% of your Google ranking score. He also shows examples of how reviews are shared between sites. Check out the article on Google and local reviews here ...
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August 8, 2017 Gift Registry 101 Training August 8th, 9th, and 10th The average gift registry purchase is $151. That's 151 reasons to master your registry software. Join us for a free online training where we show you: + How a customer makes a gift registry purchase on your site. + How to view registry orders made on your site. + How to add and remove registry features. + How to start a new registry. + How to boost referrals. + How to make your bride's happier. Benefits: increase your gift registry sales ...
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August 8, 2017 How does your brand fight back against the discounting and gray marketers on Amazon.com? Take some inspiration from today's WSJ. Luxotica is enforcing MAP prices and more brands are drop shipping. ...
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August 5, 2017 How does your profit compare when selling an item online vs. in store? Today's WSJ shows that for brands (labels) that have physical stores, the profit online is greater. For retailers, the math shown would be different. The overall exercise in breaking down profit via different mediums is a good one and I encourage your business to do it. Ask: what are the costs associated with each channel that we sell thru. Note: I think that this article's estimated marketing costs are too low. Marketing...
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August 4, 2017 What if you could get a $20 credit on your next Bridge bill? You can. And, you can reduce your in-store credit card processing fees. You can likely save between $1,000 to $10,000 per year in fees. Bridge supports indie stores and we know that stores are paying too much in fees. This hurts you--and it hurts Bridge's ability to connect you with other businesses. Let's help each other grow and save money. Bridge has helped stores such as Ivy House in Texas and Glass Bazaar in Tennessee save $...
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August 3, 2017 Want to print your own design on a plate, rug, pillow, or wall? Check out Allison Zisko's coverage of digital printing. ...
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August 3, 2017 Warren Shoulberg reminds us to create interactive participation in stores, including adding DJs, Teslas, and live runway shows....
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August 3, 2017 Laura, who owns Ivy House in Texas, will save $7,000 in credit card fees this year. John, who owns the store Glass Bazaar in Tennessee, will save $4,000. That's enough to take a family to Italy on vacation. How did they save this money? I helped Laura and John cut their credit card processing fees. I like helping stores lower their fees because it helps strengthen their ability to compete with big box stores and Amazon.com. John had this to say: "We are happy with the credit card processi...
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August 3, 2017 You can find inspiration even at the bank: TD Bank had these nice pictures of couples at the teller desks. These would be a good fit for your store's gift registry area. Feature framed pics of your bridal customers. ...
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August 3, 2017 Moser is celebrating its 160th birthday. Happy birthday! ...
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August 3, 2017 Nice to see Dartington featured in this month's Tableware Today. ...
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August 3, 2017 How important are reviews to your business? It turns out, very important. Read my latest column from Tableware Today magazine on the importance of reviews. Turning Reviews Into Sales Does this sound like you...You need a hedge trimmer so you click on Google, read a few reviews, head to Home Depot, and make a purchase. You’re on a favorite clothing store’s website. The pants you’re interested in have poor fit comments so you choose something else. The reviews for the family theme park say i...
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August 2, 2017 Coton Colors is joining Bridge. Details to come soon. Learn more about this wonderful line here: https://coton-colors.com/...
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August 1, 2017 'Brand slides' are one of the first things that consumers see on your Bridge. The lifestyle pictures appear at the top of dedicated brand pages. We recommend that you update your brand slides often in order to show the most recent lifestyle pictures and collections. Above are a few examples of brand slides. How to add/update slides: If you choose to make the slide yourself, please make the slide image 977 px wide by 310 px high. Please include your brand logo or name somewhere on your sl...
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July 31, 2017 "Onshoring" is good for American jobs and Main Street businesses. Today's Times covers the topic. ...
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July 27, 2017 Want to see a mall? You might have to watch a movie. Today's NY Times reports on the pleasure palaces of days past. https://www.nytimes.com/2017/07/26/fashion/an-ode-to-shopping-malls.html?hp&action=click&pgtype=Homepage&clickSource=image&module=photo-spot-region®ion=top-news&W...
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July 27, 2017 4 Indisputable Signs Little Local Retail Is Becoming A Goliath Local retailers are not going the way of the dinosaur. The biggest competitor on the retail horizon is more likely to be called David than Big Department Store, and he’s got a slingshot full of technology to help him stand his ground. As major brands from Macy’s to Foot Locker wrestle with competition from Amazon, small independent merchants are gaining a foothold on the retail landscape. More than half (54%) of U.S. sales are g...
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July 21, 2017 The battles continues......
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July 20, 2017 Which job should your son or daughter go into? Today's WSJ suggests insurance or finance--since those are least likely to be automated and replaced by computers. How can your retail business automate tasks? Bridge helps retailers offer self-updating, automated online stores. ...
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July 20, 2017 82% of survey respondents said they consult their phones about a purchase they're about to make in-store. ~ Bazaarvoice...
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What is Chalkboard?

Chalkboard is an easy way for businesses in the retail industry to share news, events, and files. Once you friend the businesses that you do business with, you'll see what they share. Learn more about Chalkboard
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Jason Solarek
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