News from Bridge
Bridge in the News
Bridge featured in HFN magazine

June 2017
Bridge Brand Conference

HFN covers Bridge's Brand Conference.

Bridge featured in HFN magazine

December 2016
HFN Magazine: $2 Million Milestone

HFN shares that Bridge has doubled year-over-year sales processed for clients.

Bridge featured in HFN magazine

November 2015
HFN Magazine: $1 Million Milestone

HFN highlights Bridge's handling of $1 million in online gift registry sales in 2015.

Image of Bridge article in Tableware Today

June 2015
Tableware Today: Last Word Column

Jason Solarek shares trends in e-commerce.

Image of Bridge article in HFN magazine

May 2015
HFN Magazine: E-commerce Update

Allison Zisko interviews Jason Solarek about Bridge's new services.
February 26
February 26
At the West Elm store this weekend in Chelsea (a NYC neighborhood), I came across this board of photos located strategically.

Share some retail love with your neighbors, provide a service, and maybe the love will come back to you. The perfect tool for a local business.

It helped 4 twenty-something girlfriends find a place for lunch as I was waiting for the bathroom.
February 25
February 25
Thanks to Chris Rosse for sharing this article.

https://venturebeat.com/2018/02/24/walmarts-problem-isnt-amazon-its-a-lack-of-interest-in-who-its-customers-are/

The author argues that Walmart is not focusing on customers.

My thoughts on it:

I think that Walmart does know some people’s purchases--and thereby its customer ...
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February 24
February 24
We're happy to share that Bridge is giving retailers access to 500% more Smart Products for free. If you're subscribing to a paid plan, you're now just paying $.01 per item.

Please check out this chart comparing our pricing from last year vs this year.

2018 Pricing Highlights:
+ Bridge is giving retailers 500% more Smart Products for free.

+ With $49/month plan, Bridge is giving retailers 200% more products for free and we reduced the price 17%.
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February 23
February 23

We’re mailing out review tents to our top 100 stores. Keep an eye out for them in the mail. Each package contains 2 table tents.

Thanks to Matt for putting this mailing together.
February 23
February 23
Timeline Tips for Your Wedding Registry
By Emily Lasnier

Discover when it's time to create your wish list.

There are a lot of different things that go into wedding planning, and it can be stressful to figure out when to take care of each task. There are certain vendors that you’ll want to book right away, as their calendars often fill up in advance. However, something like creating your gift registry can be harder to pin down on a calendar because there’s no ris ...
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February 19
February 19
Are you a local shop? Then these stats here from Carol Schroeder show why you’re important to your community.

$48 of every $100 stays in the community when you shop at an indie store.
$14 of every $100 stays in the community when you shop at a chain store.
Indie stores contribute: 3X MORE :)

For every $10 million in sales at a brick and mortar store, they employ 47 people.
For every $10 million in sales at Amazon, it employs 19 people.
Indie st ...
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February 18
February 18
NEW SERVICE FOR BRANDS

Did you know that Facebook has recently changed its formula to show more news from friends and family and less news from your business?

Due to this change, most of your retailers don't see the news that you post on Facebook.

What can you do about this?
Bridge has a free solution: You can have your Facebooks posts copied to your Bridge's news page. This news will be seen by your Bridge retailers and reps. This news may also appear ...
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February 17
February 17
Would you think that an award-winning indie store owner is also a poet and Danish translater? Well, that’s our friend Carol Schroeder. We’re reading her book Specialty Shop Retailing and we were happy to learn more about her on her references page. She’s a deep soul.
February 16
February 16

A special thanks to Carol Schroeder for recommending Bridge in her latest book Specialty Shop Retailing.
............................

There are 2 easy ways to buy this book:

1. Directly from Carol on her store's website:

https://orangetreeimports.com/speciality-shop-retailing


2. Find the book at a local bookstore here:

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February 16
 
February 16
Your 5-step registry incentive is now: $40.

Bridge has updated the default incentive for brides that complete the 5 steps from $30 to $40.

If you have changed this amount to an amount other than the default $30, this will not affect your account.

Bridge updated the incentive amount to $40 in order to get more brides to promote your business. We are at war with Amazon, Zola, Target, Bed Bath & Beyond, and Target. We have to give brides all the motivation we ca ...
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February 15
February 15
Bridge can now help brands, sales reps, and retailers share real-time stock.

Without leaving Bridge, retailers and reps can instantly see stock levels that a Smart Brand shared.

In the example shown here, the retailer Schiffman's can see stock for an Anna Weatherly item. There are 46 items in stock.

How it works:
1. A retailer or rep logs in to their Bridge account.
2. The retailer or rep browses to a brand that shares stock information.
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February 14
February 14
Thanks to Michael Brezicky at Kitchen 2 Table for sharing this article about omnichannel commerce:

https://blog.brightpearl.com/shipping-from-your-physical-storefront


Excerpt:

"In order to facilitate a customer’s independent research in the initial phases of their buying journey, a retailer must have their full catalog of shoppable inventory available online."

Read More
February 14
February 14

Reviews impact 10% of your Google ranking.
This raises the question: what service can you use to get more reviews? Bridge is helping retailers get 20X the numbers of reviews that Facebook does. We are beating theknot.com by 100X.

Google your business name and the word "reviews." Compare your Bridge site's number of reviews to what Facebook, theknot.com and Yelp offer.

Retailers using Bridge are noticing that their Bridge is becoming the #1 source for revie ...
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February 12
February 12

Some wedding couples are foregoing the wedding party. This might put a kabosh on your bridesmaid and groomsmen gifts. Have you experienced this? Read this article from Sunday's NY Times. Click the link or read the full text below.

https://www.nytimes.com/2018/02/06/fashion/weddings/no-wedding-party-no-bridesmaids-no-groomsmen.html

Make the Friends ...
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February 12
February 12
Snap was originally started as: Picaboo.

This shows the value in pivoting.
February 11
February 11
Watch the new Gift Registry 101 Training video.
The webinar shows you:
1. An overview of your Bridge registry home page.
2. An overview of your Bridge registry management page.
3. How to start a registry.
4. How to edit a registry.
5. Your registry settings and how to edit them.

For the webinar access link, please contact Bridge.
February 11
February 11
A game-changing service often wins in two out of three areas:
- Price
- Quality
- Time

Historically, when you adjust one of these variables, you negatively affect one of the others. For example, if you want a project to be done faster, you either reduce the quality or increase the price. When you want something cheaper, you often get it slower or reduce the quality.

A revolutionary service will change two or more of these factors with no noticeable im ...
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February 11
February 11
Can you imagine an illustrator working at an accounting firm? Today’s Times profiles Jesse Read, who works at accounting software company FreshBooks. What does this have to do with Bridge? Bridge uses FreshBook’s software and we appreciate Jesse’s drawings and we hope our clients do, too.
February 10
February 10

Retailers are investing in tech companies to ‘future proof’ themselves and avoid obsolescence, shares Maureen Azzato.
February 10
February 10
Amazon ventures into truck delivery. Analysts compared it to Amazon’s venture into cloud computing, which is now a billion dollar service.

The Times article:

https://mobile.nytimes.com/reuters/2018/02/09/business/09reuters-delivery-service-amazon.html?referer=https://www.google.com/

Next page

Bridge in the News
Bridge featured in HFN magazine

June 2017
Bridge Brand Conference

HFN covers Bridge's Brand Conference.

Bridge featured in HFN magazine

December 2016
HFN Magazine: $2 Million Milestone

HFN shares that Bridge has doubled year-over-year sales processed for clients.

Bridge featured in HFN magazine

November 2015
HFN Magazine: $1 Million Milestone

HFN highlights Bridge's handling of $1 million in online gift registry sales in 2015.

Image of Bridge article in Tableware Today

June 2015
Tableware Today: Last Word Column

Jason Solarek shares trends in e-commerce.

Image of Bridge article in HFN magazine

May 2015
HFN Magazine: E-commerce Update

Allison Zisko interviews Jason Solarek about Bridge's new services.
...