News from Bridge
Bridge in the News
Bridge featured in HFN magazine

June 2017
Bridge Brand Conference

HFN covers Bridge's Brand Conference.

Bridge featured in HFN magazine

December 2016
HFN Magazine: $2 Million Milestone

HFN shares that Bridge has doubled year-over-year sales processed for clients.

Bridge featured in HFN magazine

November 2015
HFN Magazine: $1 Million Milestone

HFN highlights Bridge's handling of $1 million in online gift registry sales in 2015.

Image of Bridge article in Tableware Today

June 2015
Tableware Today: Last Word Column

Jason Solarek shares trends in e-commerce.

Image of Bridge article in HFN magazine

May 2015
HFN Magazine: E-commerce Update

Allison Zisko interviews Jason Solarek about Bridge's new services.
March 14
March 14



INSPIRATION

What a creative collaboration: Katz’s Deli and the sock maker Stance. I spotted this in the window on Houston St.

I hope this inspires you to find the people and institutions that you love and partner with them. If a deli can do it with a sock maker, there are more ways out there.
March 13
March 13
Instagram has a virus: fake users. Like Twitter and Facebook, the service partially thrives on bogus users and fake content.
March 12
March 12
Juliska is joining Bridge. Details to come soon.
March 9
March 9

How can you show more product but not increase your rent? Check out what Crate & Barrel is doing. They’re showing table tents with free shipping and spiral booklets with more product choices. This is a smart combo.
March 9
March 9
How about throwing a registry event at your store? This is Crate & Barrel’s upcoming event.
March 9
March 9
What is the 'registry sales cycle' and how does Bridge help your store thru it? This graphic shares the sales cycle and Bridge's software and in-store support services.
March 8
March 8
Watch the Webinar:
Gift Registry 202 ~ Advanced Registry Features

In this webinar, I cover:

1. Recap of 101 webinar.
2. Confirming a registrant completed the five-step incentive program.
3. Utilizing the weekly emails that warn you about missing information and/or sales.
4. Using the Items requested page.
5. Using the Registry Administration page.
6. Using Registry ID # and special pricing.
7. Using Registry Accounting page.
8. ...
Read More
March 8
March 8


BRANDS AND SALES REPS
Did you know: most of your stores pay about $2 to add one of your items to their website?

When a retailer adds 1,000s of items, that gets very expensive quickly. Therefore, most stores give up and don’t add your items online.  That is horrible for your sales. 

What if there was a way to cut this cost?
There is. Bridge puts your items online for retailers for $0.01 an item ...
Read More
March 7
 
March 7
RETAILERS
We're increasing your registry's 5-step incentive amount.

We're raising it to $50. It was previously $40. If you wish to raise or lower your amount, please do so on the Your Account page.

If you are offering an amount that is not $40 (aka you have changed it from the default), your incentive amount will not be changed to the $50.

Why are we increasing the default amount? A higher incentive amount results in more brides promoting their registry ...
Read More
March 6
March 6
Next month's Elle Decor magazine features the new Waterford Reflection cookie jar in the 'What's Hot' column. This limited edition of 500 pieces sells for $2,500 and the crystal surface is inspired by the Irish countryside. A truly, totally fabulous piece.

$2,500 out of your budget? Below are some other more affordable, fabulous Waterford pieces.
March 5
March 5
Oh Kay's is one of Texas' best indie gift shops. Want proof? Check out Oh Kay's reviews page :)

https://ohkays.bridgecatalog.com/reviews.cfm

ps - Thanks, Oh Kay's, for sharing these pictures of the registry tents in action.

March 5
March 5
Does your city have a flag? Let us know and we’ll update your Bridge site to show it. We output city flags in the footer. For example, we output Mobile’s flag.
Tuesday, March 6 - Thursday, March 8
You're invited:
Gift Registry 202 Training

Are you a bridal registry expert? Have you mastered all of the short cuts and tricks to boost your store's registry sales? Join us for a our new Bridal Registry 202 webinar.

CHOOSE YOUR BRIDAL REGISTRY 202 TRAINING:

Tuesday, March 6th at 11 am EST
Wednesday, March 7th at 10 am EST
Wednesday, March 7th at 12 pm EST
Thursday, March 8th at 1 pm EST

Once you RSVP, we'll email you your a ...
Read More
March 2
March 2
Thanks to Jimmy Ray at Jimmy Smith Jewelers for sharing this picture. This is Jimmy Ray's store and his Bridge review tent on display.

ps - We agree with that Rotary test ;)
March 2
March 2
Most stores pay about $5 per item to add the item to their website and maintain it.

If a store offers 1,000s of items, that gets very expensive quickly. Therefore, most stores give up and don’t add items online.

What if there was a way to cut this cost?
There is. Bridge puts items online for retailers for $.01 a piece. As such, Bridge has cut maintenance costs for 100s of stores from $5.00 to $.01. We’re saving each store $1,000s and even $10,000s.

Wi ...
Read More
March 1
March 1

Brands: What is Amazon’s plan for you? To replace you—like a lightbulb. They’re gonna swap you out for their private label items. Today’s WSJ shares what Scott Galloway (author of The Four) predicted.
March 1
March 1
FOR RETAILERS:

Did you know that Facebook has recently changed its algorithm to show more news from friends and family and less news from your business?
Due to this change, most of your customers don't see the news that you post on Facebook.

What can you do about this?
Bridge has a solution: You can have your Facebook posts copied to your Bridge. Your news will be seen by 1,000s more customers.

What retailers currently use our Facebook copying se ...
Read More
February 28
February 28

What Is the Perfect Color Worth?

Inside the mysterious art - and big business - of color forecasting.

Last spring, a dozen people filtered into a sunny, whitewashed conference room on the seventh floor of the Royal College of Art, overlooking London's Hyde Park. Mostly Western Europeans from different precincts of the fashion industry, they had been called together by a British man named David Shah, editor and publisher of the "Pantone View Colour Planner." The ...
Read More
February 27
February 27
A special thanks to Beverley Reynolds at Cottage Shop in Savannah for sharing these pics. She shared pictures of her Bridge review tents in action.

Bridge recently mailed its top 100 retailers review table tents. If you would like review tents, please email us and we'll send you some.

Keep up the good work, Beverley!
February 27
February 27


We're happy to see Smart Brands Anna Weatherly and Waterford make the 'must have' list on Inside Weddings.

In the article, items #7 and #8 (respectively) are Anna Weatherly's Simply Anna dinnerware and Waterford's Lismore Tall stemware.

...........................

15 Popular Products to Add to Your Wedding Registry
Stuck on what to add to your wish list? Start with these essentials.
from Inside Weddins

If you're not quite ...
Read More

Next page

Bridge in the News
Bridge featured in HFN magazine

June 2017
Bridge Brand Conference

HFN covers Bridge's Brand Conference.

Bridge featured in HFN magazine

December 2016
HFN Magazine: $2 Million Milestone

HFN shares that Bridge has doubled year-over-year sales processed for clients.

Bridge featured in HFN magazine

November 2015
HFN Magazine: $1 Million Milestone

HFN highlights Bridge's handling of $1 million in online gift registry sales in 2015.

Image of Bridge article in Tableware Today

June 2015
Tableware Today: Last Word Column

Jason Solarek shares trends in e-commerce.

Image of Bridge article in HFN magazine

May 2015
HFN Magazine: E-commerce Update

Allison Zisko interviews Jason Solarek about Bridge's new services.
...