News from Bridge
Bridge in the News
Bridge featured in HFN magazine

June 2017
Bridge Brand Conference

HFN covers Bridge's Brand Conference.

Bridge featured in HFN magazine

December 2016
HFN Magazine: $2 Million Milestone

HFN shares that Bridge has doubled year-over-year sales processed for clients.

Bridge featured in HFN magazine

November 2015
HFN Magazine: $1 Million Milestone

HFN highlights Bridge's handling of $1 million in online gift registry sales in 2015.

Image of Bridge article in Tableware Today

June 2015
Tableware Today: Last Word Column

Jason Solarek shares trends in e-commerce.

Image of Bridge article in HFN magazine

May 2015
HFN Magazine: E-commerce Update

Allison Zisko interviews Jason Solarek about Bridge's new services.
March 29
March 29
Today’s Wall St. Journal covers the delete Facebook trend.
March 29
March 29

Today’s Times has a burning ship graphic summing up Facebook and other social media platforms’ current standing. There's a person in a rowboat that has escaped the burning ship. Is that a Bridge user? :)



Full article:

https://www.nytimes.com/2018/03/28/technology/social-media-privacy.html
March 27
March 27
Has a bride ever asked you about her registry credit 7 years(!) after her wedding? Here is a bride that was married in 2011 and is inquiring with one of our retailers about her registry credit.

Bridge STRONGLY recommends that you use our new Redemption Period feature. We recommend you turn on email notifications for this feature. These emails will encourage brides to redeem credit and walk out of your store with products.
March 26
March 26
I didn’t know that Michael Aram offers tile. Cool! As seen in New York Times’ “T” magazine.
March 22
March 22

FOR BRANDS

Bridge will give you 10% towards your ad.

Examples:
If you pay $1,000 for an ad, we’ll give you $100 towards the ad.

If you pay $2,000 for an ad, we’ll give you $200 towards the ad.

Below is an example of a Waterford print ad with the Bridge logo.




Please note: Bridge must approve this co-op advertising spend. Terms and conditions apply.
March 22
March 22
Today’s WSJ interviews Crate & Barrel CEO Neela Montgomery. Interesting points:
- 50% of media budget spent on digital.
- 47% of its furniture sales are online.
- 95% of products it sells are private label.
- It doesn’t plan to sell on amazon.com.
- It’s working to speed up shipping times.
March 22
March 22

RETAILERS:
New feature: your software now helps you move more product out the door.

Your Bridge registry software now has a redemption period feature. By default, your software sets this to 2 years. This redemption period text appears at the bottom of the registrant's registry page. The page automatically calculates and outputs the redemption period end date. For example, on the registry shown here, it says:

"Friends & family love seeing their gifts being ...
Read More
March 21
March 21

Three families of Rockefellers have owned this set. Learn more about the ‘Tobacco Leaf’ service, circa 1775. Estimate: $150,000-250,000 at Christie’s New York this Spring.

The voyages undertaken by Captain James Cook to the South Pacific in the 1770s aroused considerable interest among European botanists in Oriental flora. The so-called ‘tobacco leaf’ pattern, however, may owe as much in its derivation to textile designs supplied to the East India Company as it does to any ...
Read More
March 21
March 21
Wish to share the Week of Waterford sale with your brides? Bridge is helping you.

Bridge is emailing your brides an email that looks like the one attached. Your brides will learn about the sale and can shop online. Waterford is lowering the price for your customers as well as you (the retailer).

Please note: If you wish to not participate in this email campaign, you'll want to update your settings so that you designate that you don't want to show sale prices for Wat ...
Read More
March 20
March 20
Nice to see Bridge mentioned in two consecutive ads in Tableware Today: Deshoulieres and Vista Alegre
March 20
March 20


Andrew Pickard is truly part of a dynasty—generations of Pickards have made premium tableware. Nice to see the family pictures. (Pickard is a Smart Brand partner.)
March 20
March 20


Mark, I enjoyed the anecdote about the “Sell, sell, sell” Post-it-Note :)
March 20
March 20
Nice to see Kristi Forbes featured in this month’s Tableware Today
March 19
March 19
I agree with Carol about making a non-linear store plan. As an example, William-Wayne, which has two locations in NYC, has almost serpentine pathways around the stores that are chockablock with goods. The longer a customer is in the store, the better.
March 19
March 19
What time do your customers shop online? This week's L2 newsletter shares that 8 pm is prime time for online shopping. The problem: your store is likely closed.

How can you provide customer service to customers when your store is closed? That is worth investigating and investing in.

Your Bridge team may help. Bridge is considering offering stores an outsourced 'live chat' feature for their website that operates after hours. If a store subscribes to this service, its ...
Read More
March 18
March 18

Macy’s has a nice wedding registry area.
Tuesday, March 27

FOR RETAILERS
Please join us for our new Bridge 101 webinar. This training is ideal for those that are new to Bridge or wish to get a refresher.

We'll cover:
+ Setting up your Bridge Store.
+ Adding products.
+ Adding brands.
+ The important features needed to get your Bridge account up and running.

Results:
+ Know how to use your Bridge.
+ Rank higher in Google.
+ Better compete against Amazon.

Please pick ...
Read More
March 16
March 16


For Immediate Release

Juliska Partners with Bridge Catalog
Leading tabletop brand to join e-commerce platform to help U.S. retailer base

New York, NY- Juliska, a designer of premium tableware and home décor, has joined an online sales platform to help its authorized retailers increase their sales.

Beginning May 1st, 2018, the New York-based company will use Bridge, an e-commerce platform, to display more of its products via its retailers’ ...
Read More
March 15
March 15

RETAILERS

Here's an easy way to share good news to your Facebook page:

When you receive a review that you like, you can share it to Facebook with 3 clicks.
1. Go to your Reviews page and find the positive review. Next to the review, click on "Facebook." (You'll have to be logged in to see this Facebook link."
2. A pop-up window will appear. Click on "Share."
3. A floating window generated by Facebook will appear. Click on "Post to Facebook."
Read More
March 14
 
March 14
Here's one example of a business wishing it didn't leave gift cards unredeemed:
Toys R' Us

http://money.cnn.com/2018/03/14/news/companies/toys-r-us-gift-cards/index.html

Next page

Bridge in the News
Bridge featured in HFN magazine

June 2017
Bridge Brand Conference

HFN covers Bridge's Brand Conference.

Bridge featured in HFN magazine

December 2016
HFN Magazine: $2 Million Milestone

HFN shares that Bridge has doubled year-over-year sales processed for clients.

Bridge featured in HFN magazine

November 2015
HFN Magazine: $1 Million Milestone

HFN highlights Bridge's handling of $1 million in online gift registry sales in 2015.

Image of Bridge article in Tableware Today

June 2015
Tableware Today: Last Word Column

Jason Solarek shares trends in e-commerce.

Image of Bridge article in HFN magazine

May 2015
HFN Magazine: E-commerce Update

Allison Zisko interviews Jason Solarek about Bridge's new services.
...