News from Bridge
Bridge in the News
Bridge featured in HFN magazine

June 2017
Bridge Brand Conference

HFN covers Bridge's Brand Conference.

Bridge featured in HFN magazine

December 2016
HFN Magazine: $2 Million Milestone

HFN shares that Bridge has doubled year-over-year sales processed for clients.

Bridge featured in HFN magazine

November 2015
HFN Magazine: $1 Million Milestone

HFN highlights Bridge's handling of $1 million in online gift registry sales in 2015.

Image of Bridge article in Tableware Today

June 2015
Tableware Today: Last Word Column

Jason Solarek shares trends in e-commerce.

Image of Bridge article in HFN magazine

May 2015
HFN Magazine: E-commerce Update

Allison Zisko interviews Jason Solarek about Bridge's new services.
Featured News
Featured News

I have a confession: I think Amazon can teach us something.

While I lead a fight to stop Amazon, I believe we can learn something by watching its massive growth.

We first have to accept this fact. Ready for it?

Here it is: you're in the software business.

Retail is becoming a software business for a few reasons, including:

1. Convenience:
It’s easier to shop on your mobile vs. drive to the store. Proof: mobile sales are up ...
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Featured News
Featured News
How can your store succeed in 2018?
Here are 4 questions to ask your business:

1. How many items does your online store offer from each brand that you sell?
You'll want to make a list with 3 columns: one with the brand and one with the approximate number of items on your site. In the third column, enter in the total number of items offered by the brand. Shoppers often seek the website with the greatest selection.

For which brands are you missing the most it ...
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Featured News
Featured News

How important is adding a picture to a couple's wedding registry?

Bridge researched this and found that registries with a couple's picture generated $260 more in sales than those without a picture--a 21% sales boost.

Bridge reviewed 1,883 registries that occurred in 2017 and 2018 from 15 U.S.-based indie retailers with brick and mortar locations. We found these trends:

1. If a registry has a picture of the couple/registrant, the average purchase was ...
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Yesterday
Yesterday
In the last 9 years, Sears has closed about 500 Sears stores (more than half its locations) and closed about 900 Kmarts (more than 60% of those locations).

Even if Sears overbuilt, that’s a significant retrenching.
Yesterday
Yesterday
The future is software and its platforms. E.g.:

Airbnb > Hyatt and hotel chains.
Kayak > United and airlines.
Netflix > MGM and the studios.
Amazon > Macy’s and the retailers.
Uber > Ford and the automobile companies.
October 15
October 15
Natan, you’ll be missed, amigo. Buen viaje.

We’re sad to see the passing of Gracious Home founder Natan Wekselbaum.

https://www.google.com/amp/s/www.nytimes.com/2018/10/11/obituaries/natan-wekselbaum-dead.amp.html
October 12
October 12
Retail is becoming a software business. Want more proof? Walmart, America’s leading retailer, just put $250 million towards a software company—a video game maker.
October 11
October 11
Have we lost our way? A recent HFN magazine article by Allison Zisko shares how tariffs may raise the price of low cost goods from China. Question: what happened to our industry asking for things to be made in America? We haven’t just slid a little—the article states that 56% of furniture comes from China. Is anyone making anything anywhere in America anymore? And, why is this question relevant? I work daily to get consumers to shop local. Lives depend on it. Family owned businesses depend ...
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October 8
October 8
Is a cash bar at a wedding bad form? Check out the answer to this and other questions in this Times article.

The article shares that a 'honey fund' (donating to the couple's honeymoon) is acceptable as long as it's not a cash donation.

Read the Times article on wedding etiquette
October 8
October 8
Amazon makes a 5% margin on some orders. Which stores can afford to lower their margins to 5%?
October 3
October 3
How much is a gift registry worth? On average, about $1,000. That's why Zola is giving $50 to brides to register. Bridge recommends that stores meet or beat this amount and give $60. :)

October 3
October 1
October 1
Diane Seidle, a Bridge coach, pens a column about Amazon in this month’s Tableware Today. The article shares that premium brands’ products are being severely discounted—meaning a slim margin is being made by the seller. I’ll be the first to admit that some margin is better than losing an order to a competitor and thereby getting no margin, but there is the line between competition and just making a subsistence living. A subsistence living is not humane, it’s stressful, bad for supporting y ...
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October 1
October 1
Vista Alegre, which makes some killer designs, will be showing at the NY Tabletop show next week. We liked their Tableware Today ad inviting retailers to join them on Bridge—a smart way to grow one’s business network.
September 22
September 22
You have to lose money on shipping to stay in business since Amazon has accustomed shoppers to this. Customers expect free, 2-day shipping.
September 20
September 20

Do you want to boost your Google ranking and better promote your store?

Try 'domain masking.' Domain masking is a service that Bridge offers that hides the 'bridgecatalog' part of your domain name. With domain masking, your website addresses will be 'cleaner,' you'll increase your Google ranking, and you'll enjoy other benefits.

As an example, Vieuxtemps (a gift shop in Charleston) uses domain masking. Its website urls are:

Read More
September 20
September 20
The EU is going to investigate how Amazon uses data from its 3rd-party sellers to improve Amazon’s own products and marketing. The question is whether amazon is gathering data from its partners to then use against them. What’s your guess?

https://www.nytimes.com/2018/09/19/technology/amazon-europe-margrethe-vestager.html
September 17
September 17
Why is retail becoming a software business? For a few reasons, including:
1. Convenience: It’s easier to shop on your mobile vs drive to the store.
2. Selection: you can search 10,000s of items online.
3. Smarter: you can not only search lots of products, but the software will likely do the ‘thinking’ for you. The major retailers’ software has artificial intelligence to show you the most popular items, the ones with the best reviews, etc. In essence, the software tells yo ...
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September 16
September 16
You can now more easily see how an item was paid for online.

When you look at your orders page, your software now shows you the credit card logo used. If the credit card logo is not displayed, this means the customer did not pay online. You will have to call the customer to take its credit card information over the telephone and key it in your terminal.

In the example shown, the September 11th Michael Aram purchase does not show a credit card logo. This means that th ...
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September 13
September 13
How does Crate & Barrel lure in brides? Here are six benefits that it promotes in its recent catalog:
1. Private label items.
2. 10% off items.
3. Free shipping on items over $99.
4. Events.
5. Two free wine glasses.
6. Nice software.

Next page

Bridge in the News
Bridge featured in HFN magazine

June 2017
Bridge Brand Conference

HFN covers Bridge's Brand Conference.

Bridge featured in HFN magazine

December 2016
HFN Magazine: $2 Million Milestone

HFN shares that Bridge has doubled year-over-year sales processed for clients.

Bridge featured in HFN magazine

November 2015
HFN Magazine: $1 Million Milestone

HFN highlights Bridge's handling of $1 million in online gift registry sales in 2015.

Image of Bridge article in Tableware Today

June 2015
Tableware Today: Last Word Column

Jason Solarek shares trends in e-commerce.

Image of Bridge article in HFN magazine

May 2015
HFN Magazine: E-commerce Update

Allison Zisko interviews Jason Solarek about Bridge's new services.
...