Does your brand have a high 'digital IQ'? Gartner shares that 62% of brands that deal with B2B have a low digital IQ.
"B2B companies have historically relied on manual and in-person methods to market and sell their products. Those include connections made at trade shows, tried-and-true sales team relationships, and channel partner agreements that have been in place for eons...[sic] Manufacturing brands must dramatically advance their digital competencies to k...Read More
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April 10, 2019