Indie retailers are being hunted online by Amazon, Zola, and brands using their direct to consumer sites. They are triangulating around their prey. These entries are picking off their online customers and thereby their ‘supply chains‘ that keep them afloat online. Without online sales, the indie stores are starved of the one area in which the retail industry is growing.
Amazon and brands target general public orders. Due to the lower prices, brand name, and marketing, they'll get those orders.
Zola, Amazon, and brands (if they have an online registry) target the registry orders. Zola, which has raised $200m in venture capital, has deep pockets to grab that business. The brands, who likely have a lackluster registry on their own site, see Zola as one more door to move product. Zola and brands work that side of the triangle.
That leaves the indie stores with little leeway online. It often can't compete on price, selection, or branding.
Bridge helps indie stores adopt and emulate the strengths of the larger entities. We help them accomplish this for a fraction of what these competitors pay.
With Bridge, indies stores offer:
+ Massive online selection.
+ Best-in-class registry software.
+ A larger marketing footprint in the form of a higher Google ranking.
Bridge even gives stores free in-store materials to promote their business, including review tents, registry tents, and window decals.
On top of Bridge's software, stores layer on access to their physical location and excellent customer service.
+ Bridge retailers can beat Zola on selection, returns, pricing, and customer service.
+ Bridge retailers can beat Amazon on selection for many tabletop brands, returns, and customer service.
+ Bridge retailers can beat brands' sites on selection, returns, and customer service.
Bridge offers a unique opportunity for retailers to push back against these hunters.
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Shared: December 10, 2019