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Thanks to Matt Hullfish, national sales director at Casafina, for sharing this good news about brick-and-mortar stores:

Excerpt:

Retailers with brick-and-mortar and e-commerce operations continue to benefit from having both, according to a recent study from the International Council of Shopping Centers (ICSC).

...The average consumer makes 2.1 transactions in-store with that same retailer within 15 days. Similarly, following an in-store transaction, the average consumer makes 1.3 online transactions with the same retailer within 15 days.

In terms of dollars, the $100 online transaction leads to an additional spend of $131 by consumers, while the $100 in-store purchase leads to an additional spend of $167 online.

ICSC officials noted that the physical and digital purchase act as extensions of each other and consumers spent continuously at both, notably within a 15-day period.

Read full article at HomeWorld Business:
https://www.homeworldbusiness.com/icsc-retailers-benefit-from-having-store-e-commerce-operations/

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homeworld business magazine e-commerce


Shared: July 29, 2019

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Shared by Jason Solarek
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