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Nacho Analytics shows us that search engineers are helping Amazon get 600% more in sales than competitors.

Take away: investing in good search results costs money, but it's well worth it. If you have better search, you sell more.

What is a search relevance engineer? It's a technical person that helps ensure that what you search for you get. E.g.: if you're on a website and you search for "bat," do you get the sports instrument or the animal? Constantly honing and improving the search code creates residual improvement and a residual increase in sales.

Here is the Nacho article about Amazon:

Tags: search results, amazon, best buy, walmart, etsy
Shared: June 12, 2019
Jason Solarek picture
Shared by Jason Solarek
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