+ Online holiday sales are projected to grow 15% this season.
+ Macy’s reports shoppers buy 25% more when picking items up in-store.
+ Stores are increasingly offering in-store pickup for online purchases. More stores are offeirng checkout via mobile handheld scanners.
+ Target and Amazon are offering free shipping on many items. Walmart is offering free expediated shipping on orders over $35. Aka: order a new set of dinner plates and fast shipping is free. That’s a compelling offer to counter Amazon and other players.
For your consideration:
+ Does your store allow goods to be ordered online and picked up in-store?
+ Does your store offer free shipping? If so, is your offering competitive?
+ Does your store have a mobile checkout scanner?
November 19, 2018