August 19, 2018
How important is adding a picture to a couple's wedding registry?
Bridge researched this and found that registries with a couple's picture generated $260 more in sales than those without a picture--a 21% sales boost.
Bridge reviewed 1,883 registries that occurred in 2017 and 2018 from 15 U.S.-based indie retailers with brick and mortar locations. We found these trends:
1. If a registry has a picture of the couple/registrant, the average purchase was $13 more--a 9% sales boost.
2. The total purchases for a registry with a picture were $260 more.
Average gift purchase on a registry with a recipient’s picture: $152.
Average gift purchase without picture: $139.
Total average gift purchases for registry with a recipient’s picture: $1,505.
Total average gift purchases for registry without picture: $1,245.
Survey base: 1,883 registries that occurred in 2017 and 2018 at 15 U.S.-based indie retailers.