Bridge's Smart Products service is an advertising platform to promote your products to existing and potential clients. Your business can store and share thousands of products (with pictures, prices, and descriptions) with your retailers.
Your retailers can use these products to power their websites and gift registries. You can control how your items appear and are organized on your retailers' websites.
Do you hate managing Dropbox and emailing Excel files? Most brands do.
Skip these steps. Bypass Dropbox and Excel. With Bridge's Smart Products service, your items instantly appear in all the right retail spots.
You can use Smarts Products to speed products to market, cut costs, and unify distribution.
|You Send Retailer an Excel File||Retailer Syncs with Your Smart Products|
|Slow. Requires manual processing and uploading to a website.||Fast. Products appear in retailer's Bridge Catalog instantly.|
|Expensive. Retailer may pay thousands of dollars each month to add and maintain products on its site.||Free. Retailer can use the Smart Products service for free.|
|Requires staff. Requires computer-savvy staff.||Doesn't require more staffing. Maintenance-free product management.|
|Inaccurate. An indie store maintaining thousands of products is impossible. The store therefore often adds fewer products and cuts corners to save time. Many items lack photos and dimensions.||Accurate. Prices and product content are accurate. Smart Brands maintain their respective items.|
|You Send Retailers a Dropbox Link||Retailers Sync with Your Smart Products|
|Slow and expensive. Retailers must constantly download Excel files and images, and upload this to their websites.||Fast and cost-efficient. After one-time sync, all data from your brand is 'live' on your retailers' account.|
|Disjointed. Brands often send files to different retailer emails and accounts, thereby creating many files in different locations.||Streamlined. Use one Bridge account to share products and pricelists with hundreds of retailers.|
|Confusing. Files don't appear in context. Dropbox files are often unorganized and not organized like a website nor catalog.||Organized. Products appear next to relevant files. Eg: Waterford products appear next to Waterford files.|
|Limited Selection. Stores often show just a fraction of what the brand offers online. Reason: the stores have to manually download content from Dropbox and add it to their sites.||Greater Selection. Stores often display 100% of a brand's products online. The Smart Products platform makes doing so quick and easy.|
Let's imagine a retail store would like to add 500 of your products to their website. If a store were to add these items without Bridge, they would pay someone $100s and require a week or more of time. With Bridge, it costs the store $0 and the items are online in minutes.
When you make your products 'Smart Products,' you're placing them in Bridge's database. This database only shares your products with those retailers, sales reps, and businesses with which you've approved to share your products.
Retailer not using Smart Products
Retailer using Smart Products
How do you get your retailers to sell more of your product?
Most retailers show on their websites a fraction of what a brand offers. Due to this, they are receiving fewer orders from the general public and from other customer bases such as gift registry customers. This hurts the retailer and the brand. The Smart Products service fixes this problem. Retailers with no web department can quickly sell all of your products on their site.
» Learn more on the How Does Bridge Work page