Smart Products is a marketing service that displays your products online for your authorized retailers. Share unlimited products with an unlimited number of your stores.
Use the service to instantly share products and update prices. Skip sending Dropbox links and Excel files. Load a product once and it will appear instantly in a retailer’s online store. More than 121 premium brands use this service to help 867 indie stores in the United States and Canada sell 62,779 products.
The Smart Products service is a marketing tool to promote your products to existing and potential clients. Your business can store and share thousands of products (with pictures, prices, and descriptions) with your retailers.
Your retailers can use these products to power their websites and gift registries. You control how your products appear and are organized on your retailers' websites.
We Give Your
A Free Account
Load & Sync Products
You load your products to your Bridge account. A Bridge coach will help you do this. You then send sync requests to your retailers and reps. Retailers and reps with Bridge accounts will receive your requests and approve them. If a business does not have a Bridge account, it can open one for free. Once synced, your brand’s products will be updated automatically in the business’s Bridge account.
Attract Customers & Sell More
People will see your synced products online in your retailers’ Bridge Stores. Your retailers will sell these synced products to customers, and registrants will use these products to build their gift registry lists. In addition, retailers can use the service as an image and product library. They can export your data and then import it to their third-party website or POS.
Retailer not using Smart Products
Retailer using Smart Products
Most retailers show a fraction of what a brand offers. Due to this, they receive fewer orders. This hurts the retailer and the brand. The Smart Products service fixes this problem. Retailers with no web department can quickly sell all of your products on their site.
Do you use Dropbox and Excel? Most brands do. You can use Smarts Products to speed products to market, cut costs, and unify distribution. You can bypass Dropbox and Excel. With Bridge's Smart Products service, your items instantly appear in all the right retail spots.
Let’s compare options for sharing products:
|With Excel File||With Smart Products|
|Slow. Requires manual processing and uploading to a website.||Fast. Products appear in retailer's Bridge account instantly.|
|Expensive. Retailer may pay thousands of dollars each month to add and maintain products on its site.||Free. Retailer can use the Smart Products service for free.|
|Requires staff. Requires computer-savvy staff.||Doesn't require more staffing. Maintenance-free product management.|
|Inaccurate. An indie store maintaining thousands of products is impossible. The store therefore often adds fewer products and cuts corners to save time. Many items lack photos and dimensions.||Accurate. Prices and product content are accurate. Smart Brand maintains its respective items.|
|With Dropbox||With Smart Products|
|Slow and expensive. Retailer must constantly download Excel files and images, and upload this to their website.||Fast and cost-efficient. After one-time sync, all data from brand is 'live' on retailer's Bridge account.|
|Disjointed. Brands often send files to different retailer emails and accounts, thereby creating many files in different locations.||Streamlined. Use one Bridge account to share products and pricelists with hundreds of retailers.|
|Confusing. Files don't appear in context. Dropbox files are often unorganized and not organized like a website nor catalog.||Organized. Products appear next to relevant files. E.g.: Juliska products appear next to Juliska files.|
|Limited Selection. A store often shows just a fraction of what the brand offers online. Reason: the store has to manually download content from Dropbox and add it to its site.||Greater Selection. A store using Smart Products often displays 100% of a brand's products online.|
When you make your products 'Smart Products,' you're placing them in Bridge's database. This database only shares your products with those retailers, sales reps, and businesses with which you've approved to share your products.
867+ retailers use the Smart Products service including:
In this nine minute video, Bridge’s Jason Solarek shares how the Smart Products service ‘bridges’ the gap in online distribution. Jason covers:
Visit our friends at Pizazz: https://pizazz.bridgecatalog.com/
For decades, brands have paid retailers to set up a display in the retailers' stores. Ralph Lauren's Polo, Nautica, Jimmy Choo, and other leading brands paid department stores to set up displays and manage their brand appearance. This helps the brands and the stores increase sales.
As we all know, retail has gone digital. Thirty percent of retail sales are now online. What if there was a way for brands to sponsor displays like these physical ones but do so online? There is: our Smart Products service allows brands to set up digital displays on a store's website. The brand manages the images and product assortment. The store is responsible for handling the sale and delivering the goods.
More than one hundred brands use our digital display technology, including Versace, Vera Wang, and Juliska. They manage their brand on stores across the United States, Canada, and the Caribbean. Bridge brought to indie stores' websites what Bloomingdales used to offer on its store floor. We're allowing brands to operate 'mini-stores' within the retailers' sites.
When you join the Smart Products service, you'll send Bridge an Excel file. We'll help you format this sheet for import to the system. We use the Product Share formatting standards.
Page tags: advertising platform, marketing platform