Bridge is a free, secure platform on which your business can store and share 1,000s of products (with pictures, prices, and descriptions) with your retailers.
Your retailers can use your products shared via Bridge to power their websites and gift registries. You can control how your items appear and are organized on your retailers' websites.
Do you hate paying for thumb drives, logging into Dropbox, or formatting Excel sheets? Most businesses do.
Skip relying on these tools to share products. With Bridge's Smart Products service, your items instantly appear in all the right retail spots.
Most brands e-mail retailers a Dropbox link with an Excel file and images. This is very inefficient. What if there was an instant way to share these products? There is: Smart Products. Smart Products let you bypass Dropbox and Excel. You can use Smarts Products to save time and cut costs.
Let's imagine your retail stores would like to add Herend (a producer of fine tableware and giftware) to their websites. Herend offers 4,000 SKUs. Using the Smart Products program, Herend shares these 4,000 products with its retailers instantly. If a store were to add these items manually without Bridge, it would pay someone $100s and require a week or more of time. With Bridge, it costs the store $0 and the items are online in minutes.
Bridge requires less time and less money than Dropbox and Excel.
|You Send Retailers an Excel File||Retailers Sync with Your Smart Products|
|Slow. Often requires manual processing and uploading to a website.||Fast. Products can appear on retailer sites instantly.|
|Expensive. Costs your retailers on average $2+ to add and maintain each item on your site.||Super cost efficient: $0.01 per item/month|
|Requires computer savvy staff.||Doesn't require more staffing. Maintenance-free product management.|
|Inaccurate. An indie store maintaining 10s of brands' prices and content is nearly impossible.||Accurate prices and product content because Smart Brands are maintain their respective items.|
|You Send Retailers a Dropbox Link||Retailers Sync with Your Smart Products|
|Slow and expensive. Requires constant downloading of Excel files and images, and then uploading this to retailer's website.||Fast and cost efficient. After one-time sync, all data from your brand is 'live' on your retailers' websites.|
|Brands often send files to multiple emails and accounts, thereby creating many files in different locations.||Use one Bridge account to share products and pricelists with 100s of retailers.|
|Not intuitive. Files don't appear in context. Dropbox files are often unorganized and not organized like a website nor catalog.||Intuitive. Products appear next to relevant files. Eg: Waterford products appear next to Waterford files.|
|Stores often show just a fraction of what the brand offers online. Reason: the stores have to manually download content from Dropbox and add it to their sites.||Stores often display 100% of a brand's products online. The Smart Products platform makes doing so quick and easy.|
When you make your products 'Smart Products,' you're placing them in Bridge's database. This database only shares your products with those retailers, sales reps, and businesses with which you've told it to share your products.
Most retailers show on their websites a fraction of what a brand offers. Due to this, they are receiving fewer orders from the general public and from other customer bases such as gift registry customers. This hurts the retailer and the brand. The Smart Products service fixes this problem. View an example of how Smart Products help a brand show more product on retailers' sites.
Read more about how Bridge works for brands on the How Does Bridge Work? page.