Bridge's Smart Products service is a marketing platform to promote your products to existing and potential clients. Your business can store and share thousands of products (with pictures, prices, and descriptions) with your retailers.
Your retailers can use these products to power their websites and gift registries. You can control how your items appear and are organized on your retailers' websites.
Retailer not using Smart Products
Retailer using Smart Products
Most retailers show a fraction of what a brand offers. Due to this, they receive fewer orders. This hurts the retailer and the brand. The Smart Products service fixes this problem. Retailers with no web department can quickly sell all of your products on their site.
Do you use Dropbox and email Excel files? Most brands do. You can bypass Dropbox and Excel. With Bridge's Smart Products service, your items instantly appear in all the right retail spots.
You can use Smarts Products to speed products to market, cut costs, and unify distribution.
Let’s compare a brand that shares its products via Excel versus one that uses the Smart Products service:
|Brand Sends Retailer an Excel File||Retailer Syncs with Brand's Smart Products|
|Slow. Requires manual processing and uploading to a website.||Fast. Products appear in retailer's Bridge account instantly.|
|Expensive. Retailer may pay thousands of dollars each month to add and maintain products on its site.||Free. Retailer can use the Smart Products service for free.|
|Requires staff. Requires computer-savvy staff.||Doesn't require more staffing. Maintenance-free product management.|
|Inaccurate. An indie store maintaining thousands of products is impossible. The store therefore often adds fewer products and cuts corners to save time. Many items lack photos and dimensions.||Accurate. Prices and product content are accurate. Smart Brands maintain its respective items.|
Let’s compare a brand that shares its products via Dropbox versus one that uses the Smart Products service:
|Brand Sends Retailer a Dropbox Link||Retailer Syncs with Brand's Smart Products|
|Slow and expensive. Retailer must constantly download Excel files and images, and upload this to their websites.||Fast and cost-efficient. After one-time sync, all data from brand is 'live' on retailer's Bridge account.|
|Disjointed. Brands often send files to different retailer emails and accounts, thereby creating many files in different locations.||Streamlined. Use one Bridge account to share products and pricelists with hundreds of retailers.|
|Confusing. Files don't appear in context. Dropbox files are often unorganized and not organized like a website nor catalog.||Organized. Products appear next to relevant files. Eg: Waterford products appear next to Waterford files.|
|Limited Selection. A store often show just a fraction of what the brand offers online. Reason: the store has to manually download content from Dropbox and add it to their sites.||Greater Selection. A store using Smart Products often displays 100% of a brand's products online.|
When you make your products 'Smart Products,' you're placing them in Bridge's database. This database only shares your products with those retailers, sales reps, and businesses with which you've approved to share your products.
» Learn more on the How Does Bridge Work page
You can use your Bridge account to enter products or e-mail us an Excel file.
Page tags: advertising platform, marketing platform