Frequently Asked Questions (FAQ) About Smart Products for Brands
Frequently Asked Questions (FAQ) About Smart Products for Brands

How will a sale be made?

  1. The consumer purchases the item on the retailer's site. The consumer's money is transferred to the retailer's bank account. The retailer receives notification about this order via e-mail.
  2. The retailer looks at its inventory. If it has the item in stock, it ships what it has in stock. If the item is not in stock, the retailer will place an order for the item with the brand. Learn more about how Bridge works here.

Does the brand have to drop ship?
No, a brand does not have to drop ship. If the brand drop ships, then a retailer may ask the brand to drop ship a Smart Product order. If the brand does not drop ship, then the brand may mail the item to the retailer, and then the retailer will mail it to the customer. With this model, the retailer charges enough to cover shipping costs and the cost to ship the item to the customer.

Does the brand require a minimum order amount from retailers?
If the brand has a minimum order requirement, and the retailer has a Bridge order in hand, it will likely first assess if the order is over the minimum or not. If it's over the minimum, the retailer places the order as a drop ship. If the order is under the minimum, the retailer may decide if there is additional product it would like to order. In order to meet the minimum requirement, the retailer may order product to fulfill the order as well as to stock its store.

How much time does maintaining a brand's Smart Products require?
About one hour per month.

Can your brand pick with which retailer it sync your brand's products?
Yes. When you become a Smart Brand member, your products will not show up on all Bridge retailers' sites. You choose which retailers with which you sync your products. Please note: the retailer must also accept your sync request. Likewise, a retailer can send you a sync request. You can choose to accept or decline this request.