Almost 50% of shoppers start on Google.com. If your store is not ranking well there, you're going to lose business. Bridge offers a suite of free tools to members to help them increase their ranking.
While there are many steps that increase a business' Google ranking, we suggest that a store concentrate on the steps below. The steps below are free and easy to perform using your Bridge Store.
1. How does Google work?
The honest answer is: no one knows how Google's algorithm works exactly. Google keeps that secret to prevent businesses from ‘gaming the system.' We do know what general ingredients impact your placement. These include: what's on your web page, the number of links leading back to your page from outside sites, reviews, social media, what actions a visitor takes (e.g. do they click a lot, leave immediately, etc.), and how unique your content is vs other sites.
2. Measurement: Google Analytics.
You will need to measure your traffic and what shoppers do once they arrive. Google's Analytics service is a leading choice to measure this. You can add the Google Analytics tracking code for free to your site. Please visit Google Analytics to get your unique tracking code.
3. Increase Your Ranking:
We know what Google looks at in general to rank your site and we know how to track it in Analytics. Now, let's get to work. There are two main areas in which we can group the needed steps: increasing content and increasing traffic.
A. Increase Your Content.
More content helps meet a few of Google's guidelines. To increase content, follow these steps:
B. Increase Your Traffic.
4. SEO Case Study: Bridge Stores Beat Big Box Stores in Google
Using Bridge's features and tools, Bridge retailers rank highly in Google.
Bridge studied how Bridge stores rank compared to big box stores. Bridge stores ranked above Target, Bed Bath & Beyond, and Dillard's in Google's results when searching for gift registries by state.
Bridge conducted this study by using Google 'Incognito Mode' to search for:
5. Your Physical Store, Your Online Store, and Google
To understand Google and SEO, a helpful process is comparing your physical store to your online store.
11 Ways to Increase Your Google Ranking