In 2007, New York-based web designer Jason Solarek was thinking about his clients' businesses over a beer at Moran's pub. He noticed that Karen, who owned a retail shop in New York, was adding the same items to her website as John, who owned a store in Ohio. Upon further consideration, he realized that many of his clients were adding the same items to their websites, week after week, thereby duplicating each other's work. Drawing the process on a bar napkin, he sensed an opportunity to help his clients save time and money. Solarek asked the retailers to team up with their popular brands and share the product data. Solarek asked the brands to input and maintain the data. With retailers and brands on board, Solarek setup a system by which the product data 'flowed downstream' to the retailers' websites.
Today, Bridge helps 1,000's of businesses in the retail industry share products, news, and market-sensitive data. Retailers use Bridge's Smart Product service to more easily sell 64,442 products from 115 home goods brands. In 2020, retailers will use Bridge's e-commerce platform to sell $15 million to customers. With Bridge, retailers, brands, and sales reps streamline communication and speed product to market.
Shopping local is proven to help support our schools, families, and communities. Specifically, shopping local helps produce local jobs and generate local tax revenue. Due to this, Bridge supports shopping local and enjoys developing community empowering software.
Jason Solarek, Bridge's CEO, grew up in Rochster, NY—a city that has seen its ups and downs and can benefit from local businesses growing. Using Rochester as inspiration, we seek to help towns and cities of all sizes grow and 'own' their futures vs let a distant tech behemoth undermine their community.