In 2007, New York-based web designer Jason Solarek was thinking about his clients' businesses over a beer. He knew that Karen, who owned a retail shop in New York, was adding the same items to her website as John, who owned a store in Ohio. Upon further consideration, he realized that a handful of his clients were adding the same items to their websites, week after week, thereby duplicating each others' work. Sensing an opportunity to help his clients save time and money, Solarek asked the retailers to team up with a few popular vendors and share the data. Solarek asked the vendors to input and maintain the data in Bridge - saving the retailers the hassle. Using Solarek's platform, the data would then 'flow downstream' to the retailers' websites.
Today, Bridge helps 1,000's of businesses in the home goods industry share products, news, and market sensitive data. Retailers use Bridge's online platform to more easily sell 60,000 products from 110 home goods brands. In 2018, retailers will use Bridge's e-commerce platform to sell $20 million to their customers. With Bridge, retailers, brands, and sales reps streamline communication and speed product to market.
Jason Solarek, sitting at the bar Moran's in New York City, draws the idea for Bridge's product sharing.
Bridge starts holding annual seminars in Atlanta. Shown speaking: Matt Hullfish.
Bridge starts holding monthly training webinars for members.
Bridge launches the bridal incentive program to motivate brides to promote their registry and earn a gift card.
Bridge creates free table tents and window decals for retail clients. These in-store materials increase awareness about the stores' gift registries.
Bridge launches new automated review software. Retailers start receiving record numbers of customer reviews.
Bridge creates the world's first 'dollartag.' Retailers can now tag products as easily as they do friends.
Showrooms in Atlanta and Dallas start displaying Bridge table tents. These help brands connect with more retailers via the network.
Bridge holds its first conference for brands in NYC.
Bridge starts hosting 'Your Store vs Amazon' seminars.