About Bridge

Bridge retailers and brands at the Rosse showroom in Atlanta. Jason Solarek, Bridge CEO and Founder, shown on far right.

In 2007, New York-based web designer Jason Solarek was thinking about his clients' businesses over a beer at Moran's pub. He noticed that Karen, who owned a retail shop in New York, was adding the same items to her website as John, who owned a store in Ohio. Upon further consideration, he realized that many of his clients were adding the same items to their websites, week after week, thereby duplicating each other's work. Drawing the process on a bar napkin, he sensed an opportunity to help his clients save time and money. Solarek asked the retailers to team up with their popular brands and share the product data. Solarek asked the brands to input and maintain the data. With retailers and brands on board, Solarek setup a system by which the product data 'flowed downstream' to the retailers' websites.

Today, Bridge helps 1,000's of businesses in the retail industry share products, news, and market-sensitive data. Retailers use Bridge's Smart Product service to more easily sell 62,771 products from 113 home goods brands. In 2020, retailers will use Bridge's e-commerce platform to sell $15 million to customers. With Bridge, retailers, brands, and sales reps streamline communication and speed product to market.

Why Do We Help Indie Businesses?

Rochester circa 1905

Shopping local is proven to help support our schools, families, and communities. Specifically, shopping local helps produce local jobs and generate local tax revenue. Due to this, Bridge supports shopping local and enjoys developing community empowering software.

Jason Solarek, Bridge's CEO, grew up in Rochster, NY—a city that has seen its ups and downs and can benefit from local businesses growing. Using Rochester as inspiration, we seek to help towns and cities of all sizes grow and 'own' their futures vs let a distant tech behemoth undermine their community.

Bridge Highlights

Original Bridge concept drawn on a napkin

2007
Jason Solarek, sitting at the bar Moran's in New York City, draws the concept for Smart Products service on a napkin.

2010
Bridge launches Bridge Store, an e-commerce platform that allows any business to instantly create an online store with a gift registry.

2011
Bridge is a finalist in British Airways' small business contest.

2012
Bridge starts holding annual seminars in Atlanta.

2015
Bridge starts holding training webinars for members.

2016
Bridge launches the bridal incentive program to motivate brides to promote their registries.

2016
Bridge creates free table tents and window decals for retail clients. These in-store materials increase awareness about the stores' gift registries.

2016
Bridge launches review software. Retailers start receiving a record number of reviews.

2016
Bridge creates the world's first 'dollartag.' Retailers can now tag products easily.

2017
Showrooms in Atlanta and Dallas start displaying Bridge table tents. These help brands connect with more retailers via Bridge.

2017
Bridge holds its first conference for brands in NYC.

2017
Bridge hosts 'Your Store vs Amazon' seminars.

2018
Bridge creates the Smart Universal Login System. This enables visitors to login once and visit many different sites without logging in again.

2019
Bridge pens the tagline "Small Store ~ Big Site" to showcase the massive online selection that Bridge retailers offer.

2019
Bridge launches a completely new version of the e-commerce platform. Bridge 2.0 is faster, has a cleaner aesthetic, and offers more powerful features.