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About Bridge
Bridge retailers and brands at the Rosse showroom in Atlanta.  Jason Solarek, Bridge CEO and Founder, shown on far right.

Bridge retailers and brands at the Rosse showroom in Atlanta. Jason Solarek, Bridge CEO and Founder, shown on far right.

In 2007, New York-based web designer Jason Solarek was thinking about his clients' businesses over a beer at Moran's pub. He noticed that Karen, who owned a retail shop in New York, was adding the same items to her website as Sallie, who owned a store in Missouri. Upon further consideration, he realized that many of his clients were adding the same items to their websites, week after week, thereby duplicating each other's work. Drawing the process on a bar napkin, he sensed an opportunity to help his clients save time and money. Solarek asked the retailers to team up with their popular brands and share the product data. Solarek asked the brands to input and maintain the data. With retailers and brands on board, Solarek setup a system by which the product data 'flowed downstream' to the retailers' websites.

Today, Bridge helps 1,000's of businesses in the retail industry share products, news, and market-sensitive data. Retailers use Bridge's Smart Product service to more easily sell 68,764 products from 113 home goods brands. In 2020, retailers will use Bridge's e-commerce platform to sell $15 million to customers. With Bridge, retailers, brands, and sales reps streamline communication and speed product to market.

Why Do We Help Indie Businesses?

Rochester circa 1905

Rochester circa 1905

Shopping local is proven to help support our schools, families, and communities. Specifically, shopping local helps produce local jobs and generate local tax revenue. Due to this, Bridge supports shopping local and enjoys developing community empowering software.

Jason Solarek, Bridge's CEO, grew up in Rochster, NY—a city that has seen its ups and downs and can benefit from local businesses growing. Using Rochester as inspiration, we seek to help towns and cities of all sizes grow and 'own' their futures vs let a distant tech behemoth undermine their community.

Bridge Highlights
Original Bridge concept drawn on a napkin
2007
Jason Solarek, sitting at the bar Moran's in New York City, draws the concept for Smart Products service on a napkin.
Smart Products service
2010
Bridge launches Bridge Store, an e-commerce platform that allows any business to instantly create an online store with a gift registry.
British Airways award pin
2011
Bridge is a finalist in British Airways' small business contest.
Watch video
Bridge seminar
2012
Bridge starts holding annual seminars in Atlanta.
Bridge webinar training
2015
Bridge starts holding training webinars for members.
Bridal incentive program
2016
Bridge launches the bridal incentive program to motivate brides to promote their registries.
Free table tents and window decals
2016
Bridge creates free table tents and window decals for retail clients. These in-store materials increase awareness about the stores' gift registries.
Bridge's New Review Software
2016
Bridge launches review software. Retailers start receiving a record number of reviews.
Tag products as easily as friends
2016
Bridge creates the world's first 'dollartag.' Retailers can now tag products easily.
Bridge table tents
2017
Showrooms in Atlanta and Dallas start displaying Bridge table tents. These help brands connect with more retailers via Bridge.
Free table tents and window decals
2017
Bridge holds its first conference for brands in NYC.
Your Store vs Amazon Seminar
2017
Bridge hosts 'Your Store vs Amazon' seminars.
Bridge Universal Login
2018
Bridge creates the Smart Universal Login System. This enables visitors to login once and visit many different sites without logging in again.
Shop thousands of items on Bridge
2019
Bridge pens the tagline "Small Store ~ Big Site" to showcase the massive online selection that Bridge retailers offer.
Bridge 2.0 launches
2019
Bridge launches a completely new version of the e-commerce platform. Bridge 2.0 is faster, has a cleaner aesthetic, and offers more powerful features.
Bridge 2.0 launches
2020
Bridge launches an updated version of its file-sharing software Library. Library enables business to more easily share files (PDFs, etc.) and have them appear in context alongside shoppable products.
Bridge helps members during pandemic
2020
In response to the pandemic, Bridge helps members by offering financial assistance, a warehouse availability tracking tool, and a monthly virtual meeting sharing sales strategies from industry leaders.

In 2021, Our Software Will...

Help

2,252,241

Shoppers

Process

198,560

Orders

Share

68,764

Products

Start

6,769

New
Registries

We Power Your Business...Who Powers Bridge?

Bridge uses the best software providers in the the industry. We’d like to thank our providers and partners including:

Cloudflare Logo

Cloudflare helps you Bridge account load more quickly and helps fend of bad actors (security)

Pingdom Logo

Pingdom monitors your Bridge website’s uptime and helps identify ways to make pages load more quickly

Vivio Technologies Logo

Vivio stores and serves the files that make up your Bridge account, helps pages load quickly, helps stop bad actors, and provides many other key services

By working with the best providers, we ensure that you, your customers, and our members have the optimal experience. We pool the resources, costs, and management of these companies and deliver their best services to you.

Bridge in the News
Four Trade Publications Report on Bridge's Growth
July 2020
Four Trade Publications Report on Bridge's Growth


HFN Editor Praises Bridge
March 2020
HFN Editor Praises Bridge


Seminars Offer Strategies for Independent Stores
January 2020
Seminars Offer Strategies for Independent Stores


Tableware Today Article: Chart Your Future Before Big Tech Does
November 2019
Tableware Today Article: Chart Your Future Before Big Tech Does


HFN Publishes Jason Solarek's 'Letter to the Editor'
May 2019
HFN Publishes Jason Solarek's 'Letter to the Editor'


HFN Shares Juliska is Joining Bridge
March 2018
HFN Shares Juliska is Joining Bridge


HFN Reports Bridge's Product Syncing Service Helps Indie Stores
January 2018
HFN Reports Bridge's Product Syncing Service Helps Indie Stores


Bridge Brand Conference
June 2017
Bridge Brand Conference


HFN Magazine: Bridge Crosses $2 Million in Registry Sales
December 2016
HFN Magazine: Bridge Crosses $2 Million in Registry Sales


HFN Magazine: Bridge Passes $1 Million Milestone in Registry Sales
November 2015
HFN Magazine: Bridge Passes $1 Million Milestone in Registry Sales


Tableware Today: Jason Solarek Pens 'Last Word' Column
May 2015
Tableware Today: Jason Solarek Pens 'Last Word' Column


HFN Magazine: E-commerce Update
May 2015
HFN Magazine: E-commerce Update


Bridge in the News
Four Trade Publications Report on Bridge's Growth
July 2020
Four Trade Publications Report on Bridge's Growth


HFN Editor Praises Bridge
March 2020
HFN Editor Praises Bridge


Seminars Offer Strategies for Independent Stores
January 2020
Seminars Offer Strategies for Independent Stores


Tableware Today Article: Chart Your Future Before Big Tech Does
November 2019
Tableware Today Article: Chart Your Future Before Big Tech Does


HFN Publishes Jason Solarek's 'Letter to the Editor'
May 2019
HFN Publishes Jason Solarek's 'Letter to the Editor'


HFN Shares Juliska is Joining Bridge
March 2018
HFN Shares Juliska is Joining Bridge


HFN Reports Bridge's Product Syncing Service Helps Indie Stores
January 2018
HFN Reports Bridge's Product Syncing Service Helps Indie Stores


Bridge Brand Conference
June 2017
Bridge Brand Conference


HFN Magazine: Bridge Crosses $2 Million in Registry Sales
December 2016
HFN Magazine: Bridge Crosses $2 Million in Registry Sales


HFN Magazine: Bridge Passes $1 Million Milestone in Registry Sales
November 2015
HFN Magazine: Bridge Passes $1 Million Milestone in Registry Sales


Tableware Today: Jason Solarek Pens 'Last Word' Column
May 2015
Tableware Today: Jason Solarek Pens 'Last Word' Column


HFN Magazine: E-commerce Update
May 2015
HFN Magazine: E-commerce Update


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