In 2007, New York-based web designer Jason Solarek was thinking about his clients' businesses over a beer. He knew that Karen, who owned a retail shop in New York, was adding the same items to her website as John, who owned a store in Ohio.
Upon further consideration, he realized that a handful of his clients were adding the same items to their websites, week after week, thereby duplicating each others' work. Sensing an opportunity to help his clients save time and money, Solarek asked the retailers to team up with a few popular vendors and share the data. Solarek asked the vendors to input and maintain the data in Bridge - saving the retailers the hassle. Using this platform, the data would then 'flow downstream' to the retailers' websites.