In 2007, web designer Jason Solarek was thinking about his clients' businesses over a beer in New York City. He knew that Karen, who owned a retail shop on Long Island, was adding the same items to her website as Sallie, who owned a store in Missouri.

Upon further consideration, he realized that a handful of his clients were adding the same items to their websites, week after week, thereby duplicating each others' work. Sensing an opportunity to help his clients save time and money, Solarek asked the retailers to team up with a few popular brands and share the product data. Solarek asked the brands to input and maintain the data in Bridge - saving the retailers the hassle. Using this platform, the data would then 'flow downstream' to the retailers' websites.

From that day, Bridge has grown from helping two businesses to helping 1,000s of businesses share over 64,414 products.

» Read more about Bridge's history